Innovation with Libraries - OCLC ?· Innovation with Libraries Environment, Technology and Strategy…

Download Innovation with Libraries - OCLC ?· Innovation with Libraries Environment, Technology and Strategy…

Post on 09-Sep-2018

212 views

Category:

Documents

0 download

TRANSCRIPT

  • Innovation Lab

    Innovation with Libraries

    Environment, Technology and Strategy

    Mike TeetsVP InnovationOCLC

    IFLA

  • Innovation LabIFLA 13 August 2010

    2

    OCLC Innovation Lab

    Generate new services, use existing services in new

    ways, or explore new ways to accomplish existing

    services

    OCLC will become more agile and responsive to

    member needs

    Create new opportunities to work with OCLC data and

    services to assist members in their own innovative

    projects

  • Innovation LabIFLA 13 August 2010

    3

    What is the OCLC Innovation Lab?

    StaffTip House, Dublin Ohio USARob Koopman, Leiden NetherlandsWillie Neumann, Dublin Ohio USAMike Teets, Dublin Ohio

    More than 100 years experience in the library and information industry creating and deploying new services

  • Innovation LabIFLA 13 August 2010

    4

  • Innovation LabIFLA 13 August 2010

    5

  • Innovation LabIFLA 13 August 2010

    6

  • Innovation LabIFLA 13 August 2010

    7

    Who are we trying to reach?

    65+ yr old, Grad Degree, from School

    Demographics from Alexa.com

  • Innovation LabIFLA 13 August 2010

    8

    Who are we trying to reach?

    55-64 yr old, Some College and Grad Degree, from Home

    Demographics from Alexa.com

  • Innovation LabIFLA 13 August 2010

    9

    Who are we trying to reach?

    18-24 yr old, Some College, from Home and School

    Demographics from Alexa.com

  • Innovation LabIFLA 13 August 2010

    10

    Why is Mobile so Important to Libraries?

  • Innovation LabIFLA 13 August 2010

    11

    Smartphone Adoption is Global

  • Innovation LabIFLA 13 August 2010

    12

  • Innovation LabIFLA 13 August 2010

    13

    Your Mobile Strategy

    You must have a strategy

    Your strategy must be to embrace change

    Dominance of a single device, model or

    strategy lasts about 15 minutes

  • Innovation LabIFLA 13 August 2010

    14

    The Library Catalog

  • Innovation LabIFLA 13 August 2010

    15

    http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html

    http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html

  • Innovation LabIFLA 13 August 2010

    16

    Multi-platform Downloaded App

  • Innovation LabIFLA 13 August 2010

    17

    Local Library Services by Boopsie

    Santa Clara County Library

  • Innovation LabIFLA 13 August 2010

    18

    Library Services

    For mobile users, the catalog is not the only service of interest and not even high on the list

    Library hours, reserving a room or computer, checking out materials, paying fines, reading e-resources

  • Innovation LabIFLA 13 August 2010

    19

    Meeting users at the point of need

    We have been working hard to ensure libraries surface in consumer environments

    Shopping apps are a way for the library to be seen in the flow of popular apps, without the user having to focus first on the institution or library

    RedLaser

  • Innovation LabIFLA 13 August 2010

    20

    More point of need apps

    Pic2Shop CompareEverywhere Book Bazaar

  • Innovation LabIFLA 13 August 2010

    21

    Along came more disruption

  • Innovation LabIFLA 13 August 2010

    22

    Mobile Apps v. Mobile Web

    Source: http://www.taptu.com/metrics/

  • Innovation LabIFLA 13 August 2010

    23

    App Store v. Cross Platform Mobile Web

    Games and Entertainment dominate App Stores

    Shopping and Social dominate mobile

  • Innovation LabIFLA 13 August 2010

    24

  • Innovation LabIFLA 13 August 2010

    25

    Local Mobile Example

    http://uwashington.worldcat.org/m

  • Innovation LabIFLA 13 August 2010

    26

    Mobile Web Browser Model

  • Innovation LabIFLA 13 August 2010

    27

    eBook Readers

    All ebook reader units sold have less distribution than a single New York Times best seller (May 2008 is this still true?)

    No real ability to integrate into library workflows

    User experience remains rough

    The divergence in devices creates opportunities

    No single device will dominate in the short term

  • Innovation LabIFLA 13 August 2010

    28

    iPad, Slates, Tablets and Netbooks

    The iPad has sold 3,000,000 Units, tops total US ebookreaders (June 22) It is just a big iPod Touch and it isnt

    Always On or Instant On Always Connected at least when there is wireless Screen size and quality exceptional Battery Life supports multiple days of normal use

    What else is coming? Lots of rumors, few delivered Netbook sales have fallen dramatically

  • Innovation LabIFLA 13 August 2010

    29

  • Innovation LabIFLA 13 August 2010

    30

    Enough about end users, what about you

    Could this be your library management system?

    Not Today

    Within two years?

    Three?

    It will be possible!

  • Innovation LabIFLA 13 August 2010

    31

    How will it be possible?

    Increased capability of mobile devicesCombined with

    Cloud services will mean you dont need ANY locally run hardware and software

    Greater acquisitions of electronic content

    Improved industrialization of the supply chain for physical items

    But Mostly

    The ability of the industry to accept change

  • Innovation LabIFLA 13 August 2010

    32

    What you should do now

    Develop a strategy for your user

    not for what you have

    Expand your service

    and be critical of current services

    Develop with the user

    dont expect them to learn existing offerings

    Start with the end in mind

    but commit incrementally and check results

  • Innovation LabIFLA 13 August 2010

    33

    The biggest barrier to library success?

    Authorization and Authentication

    Existing solutions degrade in mobile

    Doggedly pursuing old models

    But Geo-Location gives us an opportunity to

    redefine

  • Innovation LabIFLA 13 August 2010

    34

  • Innovation LabIFLA 13 August 2010

    35

    Social Strategy

    Everyone started by painting social on existing

    web sites (reviews, lists, etc.)

    Benefit to contributors is just not clear

    The social experience must be immediately

    compelling to the end user

    Machines must be respectful of the human

    experience in social networks

  • Innovation LabIFLA 13 August 2010

    36

    Ask4Stuff

  • Innovation LabIFLA 13 August 2010

    37

    Early Results

    800 Tweets the first day, announced only on a blog post

    Sustained 5-15 posts a day

    Some users wonder if it is a human responding!

  • Innovation LabIFLA 13 August 2010

    38

    But Still not reaching 18-25 yr. olds

  • Innovation LabIFLA 13 August 2010

    39

    Back to our target humanlike interaction

    Understand conversational questions

    Understand significant topics

    Compose a starting point for research

    rather than a search result

    Encourage collaboration around a web

    place

  • Innovation LabIFLA 13 August 2010

    40

    Homework/Research Assistant/Helper

  • Innovation LabIFLA 13 August 2010

    41

  • Innovation LabIFLA 13 August 2010

    42

    Whats next

    Applying our agent in various social

    environments

    Return to analytics

    Use vast data resources and demand side

    measurement to advise on everything from

    collection composition, service construction, and

    institution collaboration.

  • Innovation LabIFLA 13 August 2010

    43

    Contact

    Mike Teets

    VP Innovation, OCLC Dublin OhioEmail: teetsm@oclc.org

    Twitter: TeamteetsFacebook: mike.teetsLinkedIn: michaelteets

    mailto:teetsm@oclc.org

    Innovation with LibrariesOCLC Innovation LabWhat is the OCLC Innovation Lab?Slide Number 4Slide Number 5Slide Number 6Who are we trying to reach?65+ yr old, Grad Degree, from SchoolWho are we trying to reach?55-64 yr old, Some College and Grad Degree, from HomeWho are we trying to reach?18-24 yr old, Some College, from Home and SchoolWhy is Mobile so Important to Libraries?Smartphone Adoption is GlobalSlide Number 12Your Mobile StrategyThe Library CatalogSlide Number 15Multi-platform Downloaded AppLocal Library Services by BoopsieLibrary ServicesMeeting users at the point of needMore point of need appsSlide Number 21Mobile Apps v. Mobile WebApp Store v. Cross Platform Mobile WebSlide Number 24Local Mobile ExampleMobile Web Browser ModeleBook ReadersiPad, Slates, Tablets and NetbooksSlide Number 29Enough about end users, what about youHow will it be possible?What you should do nowThe biggest barrier to library success?Slide Number 34Social StrategySlide Number 36Early ResultsBut Still not reaching 18-25 yr. oldsBack to our target humanlike interactionHomework/Research Assistant/HelperSlide Number 41Whats nextContact