innovation: the key to making the intangible tangible via iam
DESCRIPTION
A key differentiator in, what we call, the emerging "synthesis economy" over the next decade+ will be the ability of an organization to synthesize knowledge into: actionable insights, valuable cutting-edge products, and outstanding services. Nowhere is this more true than with companies in the telecommunications eco-system, since communications and networking are, today, a key engine of economic growth. To do so, however, companies will need to recognize, nurture, efficiently manage, grow, and develop their, hitherto intangible, intellectual assets, by recognizing and rewarding innovation and design thinking. Such a philosophy will need to form the bedrock of their R&D inventiveness, and will impact all aspects of their R&D process - from efficency to system engineering to life-cycle management to architecture & design, and testing. We will illustrate examples where doing this has been instrumental to the success of companies, and why this is recognized as key to future market leadership. This discussion of best-practices will, we believe, help contribute to the planning process and vision at telecom companies.TRANSCRIPT
Innovation: A Key to Making the
Intangible Tangible via IAM*Dec. 2, 2014
© Copyright 2014All Rights Reserved
Metanoia, Inc.Critical Systems Thinking™
Vishal Sharma, Ph.D.Metanoia, Inc. Email: [email protected] Web: http://www.metanoia-inc.comPhone: +1-650-641-0082Fax: +1-650-641-0086
*Adapted from an Invited Talk delivered at the 2nd
Huawei Vision Summit, Santa Clara, Nov. 6, 2014
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM2
“Companies fail because they do the wrong thing
or aren’t ambitious”
Larry Page, CEO/Co-Founder, Google Inc.
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM3
The Genesis of the “Synthesis Economy”
Knowledge economy is fading, replaced by insights
Innovations can now come from anywhere
Defensive strategies are not the most productive
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM4
Evolution of Data Into Innovations
Data
Facts/figures
Information
- Trends
- Averages
Knowledge
- What does a trend
mean?
- What to do about it?
Insights
- What are the key
determining factors?
- What is the
contribution of each?
Ideas
Innovations/Ideas
need synthesis
- How to shape trends?
- How to create trends?
- Why is that valuable?
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM5
What the Synthesis Economy is About …
Ideas/Innovations coming from the fusion of insights
Insights come from a multitude of intellectual assets
Intellectual asset management (IAM) – is a critical component
of how an organization is structured & managed
Objective of IAM:
Get to synthesis of insights – quickly, effectively, efficiently
Capitalize on them in a meaningful way
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM6
Telecommunications & the World Economy (1)
Global telecom industry: a vital sector of the world economy
Connects businesses worldwide, processes business info.
6.9B mobile subs, 2.7B Internet users, 750M connected households
IP/MPLS/Ethernet VPN revenues US$62.6B in 2013 (Infonetics)
Constitutes 5% of global GDP
Annual revenues estimated between US$ 2.4-3 Trillion
Takes 4% of power, emits 2% of CO2 globally
Fastest growing sector in many nations worldwide
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM7
Telecommunications & the World Economy (2)
Telecom sector growth critical to global business, commerce
Synthesis of insights created by leading telecom companies,
will be pivotal to industry’s growth
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM8
Connecting Insights to Process –Industry Examples
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM9
Connecting Insights to Process –Two Emerging Examples
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM10
What is Intellectual Asset Management?
IAM - Systematic creation, organization, and prioritization of
intellectual assets to extract value from them
Intellectual capital – sum total of the intellectual property (IP)
held by a company plus its people
IP – patents, trademarks, copyrights, trade secrets,
technology, designs, publications, …
IAM is all about managing innovation, and is a key determinant
of an organization’s success
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM11
Guiding Principles of IAM
Follow the Intelligence: create patents, inventions in that
space
Design processes & systems for open collaboration and the
consumption economy
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM12
Guiding Principles of IAM
Develop strategic patents, as opposed to tactical ones
Keep moonshots in your quiver
“If you are not doing some crazy things, then you’re doing the wrong
things” Larry Page, circa 2014
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Innovation: A Key to Making the Intangible Tangible via IAM13
Innovation Strategy – People, Process, Technology
People/Culture
Process/SystemsTechnology
IAM Principles
Business
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Innovation: A Key to Making the Intangible Tangible via IAM14
Innovation Strategy – Business Strategy
Connect insight to process
Have guiding principles to manage IP
Invest laterally – look wider and broader
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Metanoia, Inc.Critical Systems Thinking™
Innovation: A Key to Making the Intangible Tangible via IAM15
Wrapping it Up
IAM is about a strategy for managing innovation to realize
perpetual growth and sustained leadership
Requires adjusting to new realities of open collaboration,
and synthesizing insights to produce new ideas
Needs focus on strategic innovation, and redirecting (at least
some) research to lateral opportunities
Methodology and principles introduced here provide a start
in that direction