innovation midterm

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Streaming Technology Brandon Cohen

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Page 1: Innovation midterm

Streaming Technology

Brandon Cohen

Page 2: Innovation midterm

Introduction to streaming music

In 2014 music streaming services, music streaming services totaled $1.9 billion

First introduced in modern form with the introduction of Flash players in 2000.

The first subscription bases streaming service Rhapsody was introduct in 2001.

With the introduction of smartphone in the late 2000’s the way music was consumed changed for ever.

On demand services and internet radio like Pandora started to eat into music sales.

Page 3: Innovation midterm

Top Streaming Clients

Page 4: Innovation midterm

Spotify

Spotify is a music streaming service that launched in 2008 in Stockholm, Sweden.

The major draw for Spotify is that they offer the service for free on computer platforms with premium features available with subscriptions.

Spotify accounted for 10% of U.S. music revenue in 2014

Spotify accounts for over 50% of all music streaming

Page 5: Innovation midterm

Google Play

Started as Google’s version of a cloud music player in 2011

Differs from other streaming service because they offer the ability to upload all of the users music library to the cloud and access it for free.

Google Play also has a premium service where the user can listen to any song in the catalog for $9.99 a month

Available in 58 countries and comes pre downloaded on all Android smart phones.

Page 6: Innovation midterm

Apple Music

Launched June 30, 2015 for $9.99 a month

Includes radio stations curated by music artists and DJs

Introduces Connect, a social media platform built in to the program

Artists can use Connect to interact with fans and release exclusive content

Page 7: Innovation midterm

Tidal

Music streaming service that attempts so keep the artist involved in subscription services with their artist owned model

Owned by rapper Jay-Z

Tidal claims that artists get paid the highest percentage per listen

Advertises the highest quality streaming, but charges $19.99 a month for the upgraded service

Page 8: Innovation midterm

Before streaming

Music has a rich history before the age of streaming

For hundreds of years before recordings live music was a very rich tradition

Instruments have been around since the cavemen

The techniques and instruments from a thousand years ago are still around in music today

Page 9: Innovation midterm

Early Music

Music can be found in every culture dating back to the beginning of history. Every civilization had their own form of music

Native Americans used percussion instruments and techniques and patterns that can still be found in modern music

Live performance has always been a sacred tradition among tribes and can be found at many of their ceremonies

Page 10: Innovation midterm

Phonautograph

Page 11: Innovation midterm

Phonautograph

The first device used for recording sound

Recorded audio sounds onto metal discs

This technology was not successful because once they figured out how to achieve playback, the phonograph was invented and replaced the phonautograph

Page 12: Innovation midterm

Phonograph

Page 13: Innovation midterm

Phonograph

Invented in 1877 by Thomas Edison

Was the first device that could reproduce the recorded sounds

In 1890 Emile Berliner invented flat discs that could be recorded and played

These flat discs would eventually become what we know as records

Page 14: Innovation midterm

Record Player

Page 15: Innovation midterm

Record Player

Turned the phonograph technology electronic

The 33 1/3 LP record introduced in 1948. Allowed for entire albums to be released on one disc

Consumers now had top of the line sound systems in their homes

Many still consider vinyl to be the optimal way to listen to music.

Page 16: Innovation midterm

Cassette Tape

Page 17: Innovation midterm

Cassette tapes

In the 1970’s music was now able to be recorded onto magnetic tape

Cassette tapes became popular because it now gave the user the ability to record onto the tape.

Offered a cheap way to consume music

Became almost obsolete after the introduction of the compact disc

Page 18: Innovation midterm

Compact Discs

Page 19: Innovation midterm

Compact Discs

In 1982, the first compact disc was produced and music was now able to recorded digitally

Standard Compact discs can hold up to 80 minutes on a side

Close to 500 billion CDs have been bought

Since 2007 CD sales have been cut by 50% due to the rise in digital downlaods

Page 20: Innovation midterm

MP3

Stands for Moving Picture Experts Group Layer-3

The long standing standard for digital audio codec

Developed in late 1980’s with first public player,

Page 21: Innovation midterm

MP3 downloading

In the early 2000’s illegal MP3 downloading became popular on the internet

Applications like Napster allowed users to share music and video files with others all over the world

On October 28, 1998 the millennium copyright act made any unauthorized downloading or sharing of music files illegal

Page 22: Innovation midterm

iTunes

Released in 2001

Is the number 1 music player and music and media library application

Also the number 1 digital music marketplace

Revolutionized the way people download and view media content

Page 23: Innovation midterm

Benefits of streaming

Streaming allows instant access to millions of songs instantly

No need for storage. The user can have an infinite amount of songs on their devices

Streaming music can save money. Subscriptions fees are less than buying the music individually.

Page 24: Innovation midterm

Disadvantages of streaming

The artists and record labels lose money

Cellular data is used to stream songs on the go

Music stores are going out of business

Page 25: Innovation midterm

Future of streaming

Music streaming is the future of the industry for the forseeable future

Artists will become more involved and will be paid accordingly

Record labels will eventually become involved with streaming services and the services will start to become split. Certain artists will become restricted to certain applications