innovation manager certification basic

INNOVATION MANAGER CERTIFICATION BASIC

INNOVATION MANAGER CERTIFICATION BASIC

Tel:400-628-8980 Fax:86-21-55663190 Email:[email protected]

April 19-20, 2010 ShanghaiJune 28-29, 2010 Beijing

September 14-15, 2010 ShanghaiDecember 13-14, 2010 Shenzhen

THE FIRST CERTIFICATION PROGRAM FOR INNOVATION MANAGERS LED BY A WORLD-

RECOGNIZED INNOVATION CONSULTANT

Innovation Manager Certification-Basic WorkshopTo succeed at innovation you must know how to … • How to integrate company strategy with the innovation targets … • How to create and manage all four types of innovation … • How to use all nine steps of the innovation process … • How to design and manage a balanced innovation portfolio … and • How to nurture the innovation culture throughout your organization.

This dynamic and interactive workshop covers all these critical innovation topics in complete detail.Workshop participants will master the all-important success factors for Innovation Managers.

Innovation Manager Certification BasicThe Innovation Master Plan Intercontinental Hotel, Shanghai Pudong


You Will Learn Innovation Master Plan;Innovation and Strategy;Business Model Innovation;The Innovation Process;The Innovation Portfolio;Innovation Culture;Innovation Action Plan.

INTRODUCTION

Award of CertificateCertificates will be awarded by China Institute for Innovation and Antai College of Economics and Management, Shanghai Jiao Tong University to participants who complete the following: • Complete the Innovation Manager Certification - Basic Workshop• Read a selection of articles and books from the CII list • Write a 3 page article about innovation in your own organization.• Prepare a systematic innovation action plan used in your work.• Pass an examination.

Who Should Attend:Anyone who wishes to further their career in innovation, and learn directly from one the world’s leading innovation thinkers is welcome to attend!•Business Unit Managers•General Managers•R&D Managers•Innovation Managers•Strategic Planners•Human Resources•Organization Development•Business Development•Marketing

Training Methodology1. This workshop is highly interactive, with many working discussions and activities.2. All participants use a 300 page workbook, which include more than 45 interactive worksheets and 5 important white papers.3. Packed with important case studies.4. Participants will engage in evaluation of their own company’s journey towards permanent innovation culture.5. The workshop leader will guide each participant to create detailed action plans.6. The meeting room is arranged using round tables for high quality discussion and interaction among the participants.7. Examples are provided based on the experiences of dozens ofcompanies around the world.8. All participants will receive a signed copy of Langdon's latest book, Permanent Innovation.

There was a marked improvement in our staff performance after the workshop. In 2006, about 10% of the ideas that our staff generated got past Gate 1 of our assessment model. In 2008, after the workshop, about 90% get past Gate 1. That's a huge improvement, and the value to the organization is significant. We’ve also changed the language and concepts we use, how we work, our time allocations, and perhaps most importantly the attitude about innovation is completely different now.

Dr. Daniel Auriel, Bayer Shanghai



TRAINER: Langdon MorrisLangdon Morris is recognized globally as an expert on innovation. He is a co-founder and senior partner of InnovationLabs LLC, one of the worlds leading innovation consultancies. He is also a co-founder of China Institute for Innovation.

Langdon and his colleagues work around the world to help companies, non-profit organizations, and governments to improve their innovation methods and enhance their innovation results. He helps its clients through services such as:Innovation Audits, to help companies assess their innovation capabilities and target high leverage improvements;Innovation Workshops on a wide range of topics for very effectivestaff development, and,High Performance Collaboration to solve complex problems.

Langdon is author or co-author of 4 notable business books, including 4th Generat ion R&D: Managing Knowledge, Technology, and Innovation, considered a classic in the R&D management field, and Permanent Innovation, recognized as one of the most important innovation titles of the last decade. He is now working on his next book, The Innovation Master Plan, which will be published in Q4 2010.

Langdon is also Senior Practice Scholar, Ackoff Center at the University of Pennsylvania; Senior Fellow, Economic Opportunities Program, Aspen Institute; a member of the Innovation Advisory Board of CFED in Washington D.C.; and a member of the Scientific Committee of Business Digest, Paris.

Many white papers and articles authored by Langdon and his colleagues can be downloaded at their web site, where you will also find their highly-regarded innovation blog. www. innovationlabs.com.

Langdon has recently led very successful innovation workshops for these organizations:Alcatel-Lucent Qingdao; Alcatel Shanghai Bell; Bayer Shanghai; BNP Paribas; Boeing; CFED; China Steel; DuPont; Endesa; Gemalto; General Electric Shanghai; GlobalSpec; Johnson & Johnson; L’Oréal; NASA; NCB; SAP; Saudi Aramco; Tata Group; Total Oil.

The workshop was one of the most successful workshops I have ever seen in my long history of conducting and participating in workshops. The management was outstanding and generated a wonderful creative energy that built an extraordinary momentum.

Lynn Harper, Lead Scientist, Astrobiology, NASA

Feedback:

Each workshop module consists of powerpoint presentations, interactive discussions, and participant worksheets. Approximately 1/2 of the time is spent in interactive team activities with high interaction, dialog, and personal conclusions and action planning for participants. The workshop leader engages in detailed Q&A discussion throughout the workshop to assure thateach participant has ample opportunities to raise all their questions, and the implications for theparticipants are fully understood.



AGENDA DAY 1

Day 1 Morning Session 9:00 – 12:001. The Innovation Master Plan FrameworkObjective of Module: Provide an overview of the innovation process. Discussion of strengths and weaknesses of the existing innovation process for each participant’s company, and targeting the key areas for improvement.Topics to be Trained: The Innovation Master Plan Framework, including why/strategy, how/innovation funnel process, what/innovation portfolios, who/innovation culture, and where/infrastructure of innovation Interactive Activities: Self assessment in teams concerning each of the five major elements of the framework.

2. Innovation & Strategy – The linkage between innovation and strategyObjective of Module: Explain the linkage between innovation & strategy using case study examples of IBM and Google;Topics to be Trained: Role of strategy in defining innovation process and portfolio; four types of innovation, how companies reinvent themselves and achieve higher performance through innovation;Case Study: IBM, GoogleInteractive Activities: Exponential change, s-curve, IBM and Google case study insights, competitive challenges;

Day 1 Afternoon Session 13:00 – 17:003. Business Model Innovation – How to develop innovative business modelsObjective of Module: Provide many examples of how companies use business model innovation for success, and how to apply this thinking to innovate in its marketsTopics to be Trained: Role of business model innovation Case Study: Microsoft Lock-in vs. Open Source: Microsoft vs Linux/MozillaXerox– How Xerox struggled to develop new technology and new business models.Interactive Activities: Value matrix model, Business Model

Analysis, case studies insights.

4. Key Learnings and Action PlanningObjective of Module: Participants close the day by assessing and discussing their key learnings from the day, and they work on their personal and organizational action plans.Interactive Activities: Innovation Priorities, Innovation Project Design

Thanks so much for having supporting us so well in that journey ! It was both a success, and a learning experience for me in particular on collective innovation processes!

Thierry BonettoGroup training & development director, Danone



AGENDA DAY 2Day 2 Morning Session 9:00 – 12:00

5. The Innovation Process – The 9 steps in the innovation funnel

Objective of Module: Make sure that everyone understands the innovation funnel concept and each of the 9 steps. Topics to be Trained: innovation funnel, strategy, portfolio, metrics, research, ideation, insight, targeting, innovation development, market development, salesCase Study: Apple ComputerInteractive Activities: Innovation process assessment, innovation process improvements

6. The Innovation Portfolio – Managing innovation risk by adopting the portfolio model.Objective of Module: Provide an overview of innovation portfoliosTopics to be Trained: Innovation portfolios, risk and reward, investment portfoliosInteractive Activities: Strategic innovation portfolio

Day 2 Afternoon Session 13:00 – 17:00

7. The Innovation Culture – How to create the innovation cultureInnovation Leaders – The unique roles and responsibilities of innovation leaders.Innovation Champions – How to empower effective innovation champions.Innovation’s Creative Geniuses – How creative geniuses find & develop ideas

Objective of Module: Provide a detailed understanding of the innovation culture model;Topics to be Trained: Roles of innovation leaders, innovation champions, innovation & creativity, innovation geniuses, tacit knowledge research, needfinding, new innovation opportunitiesCase Study: NASA, Southwest AirlinesInteractive Activities: Innovation obstacles and enablers, tacit knowledge observation, case study insights.

8. Key Learnings and Action PlanningObjective of Module: Participants close the workshop by assessing and discussing their key learnings from theday, and they complete their personal and organizational action plans.Interactive Activities: Innovation Priorities, Innovation Project Design

The workshop was very positive experience for us. We learned a lot about our own organization and how we need to evolve to be more innovative. We’ve already implemented many changes in our approach as a result of our workshop, including changing how we exchange information, the way we interact, our resource allocation strategies, and we’re working to engage a much broader community of people in the innovation process.

Dr. Sicco Popma, Johnson & Johnson



Alcatel Shanghai, ASP, Bayer, Li-Ning Sports, Cadbury, C-Bons, Changhong, Conexant, DSM, Emerson Climate, EPCOS, GE, Gemalto, Grammer Automotive, Haier, Huntsman, Intel Shanghai, Invista, Johnson & Johnson, Kohler, Kone, Kraft, Lenovo, Nokia, Packetfront, Pan Asia Technical, Philips, Perfect, PRTM, Putzmeister, Roechling Automostive, Saint-Gobain, Schneider Electric, Shanghai

Ericcson, Tencent, Verigy, etc.

Recent Clients:

InnoEnterprise China is leading in systematic innovation rating and consulting services. We realize our ideals by helping enterprises and organizations establishing innovation systems.Our success is built on our customers’ successes. Innovation is the key that unlocks your true potential for success.As a leading professional knowledge-based company, we are special for:An exceptionally high caliber of expertise;Outstanding innovation experiences, tangible process and

ABOUT US

practical tools applied to thousands of projects, services, products and business systems;Thinking globally, acting locally; Aggressiveness in achieving more values for our customers.

Upcoming Events:Innovation Project ManagementWorkshop Leader: Ray Sheen April 14-16, Shanghai

Speed thinkingWorkshop Leader: Ken Hudson June 21-22, Shanghai

Hands-on tool-box for innovationWorkshop Leader: Ken Hudson June 24-25, Shanghai

I think very highly of the work of you and your team, and consider it one of the best group facilitation processes in which I've ever been involved.

David Gibbs, Director, Milwaukee Foundation

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