TMW LabsFebruary 2015

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We now live in a post multichannel world

Channels? What channels?

The digital landscape has a lot going on…

Capture Create See

Location Reality Physical

The digital landscape has a lot going on…

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Experience Engagement

The digital landscape has a lot going on…

Why do canon need to do this

TMW Labs

Rapid prototyping Inspiration & idea incubation

Start-upsExperimentation

Recap…

●Make the most of what you’ve got: Capitalising on innovation is often driven by passionate individuals within the organisation.

●Technology saturates all aspects of our consumer’s world: It’s the phone in their pocket, the GPS in their watch and the 3D printer they’re saving up to buy.

●Get ahead of the curve: By listening to consumers, and being part of their world, brands can have more meaningful relationships with them.

●Start-up methodology: Don’t be afraid to take risks and don’t be afraid of failure.

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The Tech

Google Glass Oculus Rift Google Cardboard

Arduino

The Team

Cristina de Balanzó

MD Walnut Unlimited

Marc CurtisHead of Labs

TMW Unlimited

Andrew WilliamsLabs tech leadTMW Unlimited

Jamie MarksAccount DirectorTMW Unlimited

Andy MyersAssociate DirectorWalnut Unlimited

Thought starters

●What is one thing that you’ll take away from today – what piece of tech will you be talking about to your colleagues?

●How can Canon use any of this technology to better connect with its customers?

●What next trend are you excited about?●How can Canon could use these technologies, or how are Canon

customers are already using them?●Who in your organisation can you empower to champion innovation?