innovation in the uk what it takes
DESCRIPTION
A practical walk through the process of doing a start up in the UK v the USA experience. Contrasts the different attitudes, success and failure mechanisms.TRANSCRIPT
Concept to Commercialisation- what it takes !
Peter Cochrane COCHRANE a s s o c i a t e s
cochrane.org.ukca-global.org
Monday, 28 March 2011
What it takes - a common misconception!
100%
80%
60%
40%
20%
0%
Energy Required
Idea Beta Alpha Gettingto
Market
~0.1%~1%~5%
~95%
Monday, 28 March 2011
What it takes - the actuality !
100%
80%
60%
40%
20%
0%
Energy Required
Idea Beta Alpha Gettingto
Market
~0.1% ~1% ~5%
~95%
Monday, 28 March 2011
How will it fit in the market ?
Monday, 28 March 2011
Business spectrum...World Economy
1M 10M 100M 1Bn 10Bn 100Bn 1000Bn
Ms
100ks
10ks
1ks
100s
10s
1
Monday, 28 March 2011
Business spectrum...World Economy
1M 10M 100M 1Bn 10Bn 100Bn 1000Bn
Ms
100ks
10ks
1ks
100s
10s
1
Very Easy
Very Hard
Almost Impossible
Monday, 28 March 2011
Business spectrum...World Economy
1M 10M 100M 1Bn 10Bn 100Bn 1000Bn
Ms
100ks
10ks
1ks
100s
10s
1
Very Easy
Very Hard
Almost Impossible
Princes TrustLife Style
GoogleFaceBook
Apple, BP MSoft, Shell
Monday, 28 March 2011
Worlds apart...
982M Land Area Hectares 24M
300M Population 65M
NY ~8M London
12,880G$ GDP 1,260G$Monday, 28 March 2011
Worlds apart...
Life StyleGolf Course
Build to SellMake money
& retire
Build to Dominate
Build for fun to change &
challenge
Monday, 28 March 2011
Worlds apart...
Life StyleGolf Course
Build to SellMake money
& retire
Build to Dominate
Build for fun to change &
challenge
Life StyleGolf Course
Build to SellMake money
& retire
Build to Dominate
Build for fun to change &
challenge
Monday, 28 March 2011
Worlds apart...
Monday, 28 March 2011
Worlds apart...
>600kpa >400kpa
1980 = 2 x Starts/Year/Head of Population
2010 = 3 x Starts/Year/Head of Population
New Start Ups
Monday, 28 March 2011
Worlds apart...
>600kpa >400kpa
1980 = 2 x Starts/Year/Head of Population
2010 = 3 x Starts/Year/Head of Population
New Start Ups
~10% year 1~15% year 2~80% year 10
Failure Rate~18% year 1~30% year 2~95% year 10
Monday, 28 March 2011
How come?
Monday, 28 March 2011
Bad Money!
- short termism- expensive- punitive deals- self interested- no business support- no value add
- supreme arrogance/know better
Monday, 28 March 2011
Poor Management!
- inexperienced- unprofessional- stubborn- stupid- believing your own BS- refusing to step aside
- corrupt
Monday, 28 March 2011
- missing targets- poor customer relationship- under resourcing- running out of money
Poor Management!
Monday, 28 March 2011
Poor Management!
Monday, 28 March 2011
Wrong Business Model
Monday, 28 March 2011
Wrong Business Model
Monday, 28 March 2011
Bad Idea
Monday, 28 March 2011
Slow Failure
Monday, 28 March 2011
Technology Failure
Monday, 28 March 2011
Fierce Competition
Monday, 28 March 2011
So, what makes innovation fly ?
A good idea A good leader & a good team
A seductive business plan
Supportive investors
Monday, 28 March 2011
Good mentors !
Monday, 28 March 2011
An acceptance that it all looks like this !
Activity Energy
Early StageChaos
Emergenceof Order
Clear Productand MarketDirection
Monday, 28 March 2011
AND of course...timing & luck !
Monday, 28 March 2011
Receptive customers help too!
Big Problem Desperation Lots of Money & Panic
Monday, 28 March 2011
What stops innovation ?
Old minds Old industry Short Termism Destructive investors
Monday, 28 March 2011
We need a visionaries and risk takers...
...but there is a fine line between calculated risks and doing something really dumb!
Monday, 28 March 2011
COCHRANE a s s o c i a t e s
cochrane.org.ukca-global.org
Monday, 28 March 2011