innovation in the network – adding value to voice opencloud bouygues
DESCRIPTION
Innovation in the network – Adding value to voice . TADSummit 12-13 November, Istanbul, Point Hotel Taksim. Patrice Crutel Senior Architect - Core Network & Services, Mark Windle , Head of Marketing, OpenCloud.TRANSCRIPT
Innovation in the network – Adding value to voice
TAD Summit, 2014
2© Copyright OpenCloud Ltd 2014
Mark WindleHead of Marketing, OpenCloud
Patrice Crutel Senior Architect - Core Network & Services
3© Copyright OpenCloud Ltd 2014
RiskBoundary
The Three Types of Telecom App Developer
Public Developers
API Engine
Network Connectors
External APIs
Network Protocols
API Gateway
Applications
Risk ManagementAPI functionality restricted to minimise risk
Innovative scope restricted(or API design complex/slow and not-generic)
The Network
1
4© Copyright OpenCloud Ltd 2014
RiskBoundary
The Three Types of Telecom App Developer
Public Developers
API Engine
Network Connectors
Open Telecom Application Server .
Network Connectors
Open Network APIs
External APIs
Network Protocols
API Gateway
Applications
Telecom Applications deployed within the network useOpen Network APIs to maximise innovative scope
Telecom App’s
Risk ManagementApprovals processes for applications
(Business as usual)
Process
The Network
1
5© Copyright OpenCloud Ltd 2014
RiskBoundary
The Three Types of Telecom App Developer
Public Developers
API Engine
Network Connectors
Open Telecom Application Server .
Network Connectors
Open Network APIs
External APIs
Network Protocols
API Gateway
Applications
Telecom Applications deployed within the network useOpen Network APIs to maximise innovative scope
Telecom App’s
Risk ManagementApprovals processes for applications
(Business as usual)
Process
1
SS7 (IN GSM) IP (IMS SIP VoLTE VoiP) BSS, OSS and other
Wire-line - Mobile - WiFi - HetNet
6© Copyright OpenCloud Ltd 2014
RiskBoundary
The Three Types of Telecom App Developer
Public Developers
API Engine
Network Connectors
Application & Developer Partners
Open Telecom Application Server .
Network Connectors
Open Network APIs
External APIs
Network Protocols
API Gateway
ApplicationsApp’s Dev Dev
Approvals Process
2 InternalDevelopers
31
SS7 (IN GSM) IP (IMS SIP VoLTE VoiP) BSS, OSS and other
Wire-line - Mobile - WiFi - HetNet
SERVICE INNOVATION
Patrice Crutel Senior Architect - Core Network & ServicesMob. +33 6 98 93 62 [email protected]
8
NGN IMS VoLTE IMS VoIPCSCF
Mobile
CSCF
VoIPMSC-S
EPC A-SBC
HSSVoIP
HSSVoLTEHLR
Control
VMS
FixeVMS
Mobile
SMS-C
Access
BOUYGUES TELECOM ARCHITECTURE READY FOR INNOVATION
9
MRF
Service
SB
TASVoIP
MTAS
SCC-ASSCP
SCP
INAP
ISC
ISC
ISCINAP
ISC
Mr
INAPMAP
GW
WS
(r)IM-SSF
• Architecture ready for service innovation• SCP for legacy services (PPS, LateCallForwarding…)• SB pour advanced services• SB interconnected to any Core Network (NGN, VoLTE, VoIP) and relevant components
(HLR, HSS, MRF…)• IM-SSF & rIM-SSF used for interconnecting appropriately the advanced services to NGN or
VoLTE or VoIP
Observations
B.DuoDépose DirecteBbox.Phone
SP
BOUYGUES TELECOMSERVICE INNOVATION
• Idea does not come only from marketing Exchange• Innovation comes also from partners • Produce a Beta service (known by user as Beta xxx) to get
feedbacks and evaluate the success of it or not • From feedbacks determine the mandatory features
Observations
10
• List of candidates• Market analysis • Global analysis
• Feasibility Study (« Agility »)• Architecture (high level, which bricks do we use?...)• Internal vs external (via partners)• Design to Cost • Features (inc. legal obligations…)
versus
Few m
onths
Limite
d feat
ures
• Meeting between marketing and engineering• Exchange about any new idea• Exchange about existing services
• Beta release• Trial via limited users• Evaluation / feedbacks online via SN
BOUYGUES TELECOMSERVICE INNOVATION – CASE STUDY « B.DUO »
11
• ‘GO’ trial’ Mid-July• Simplified team put in place • Architecture – detailed spec (core network + OSS/BSS)• Development via partnership (cooperation Bouygues + Consultancy
company)• JsLEE versus SIP Servlets
• Scope trial defined by End April 2013• Few workshop marketing – Engineering• Limited team
• Release « B.Duo Trial » Mid-September • Trial internally during few weeks• Version on Android only.• Announcement via Facebook
https://fr-fr.facebook.com/BAndYou/posts/255957774533232 and newshttp://www.01net.com/editorial/581719/bouygues-telecom-teste-la-carte-sim-a-deux-numeros/
• 4 months for releasing B.Duo Beta• Number of beta users limited to max. 20K• Service free of charge• Close cooperation with users via Facebook / Interview of users
• Establish the profil of the users and their wish• 85% totally satisfied – 60% ready to pay for it
Observations
• Still some light advert
Evolution
Agility
Costs
http://youtu.be/3MuoKYs83OQ
INDUSTRIALISATION OF B.DUO• Decision to industrialize B.Duo
• http://www.01net.com/editorial/625388/bouygues-telecom-relance-b-duo-offrant-2-numeros-sur-une-carte-sim
/
• On Android and iOS
12
• Consideration of « wish list » B.Duo from users during Beta version
• Solve users concerns and include new relevant features
• Legal Interception
• Billing
• Scalability
• Still in « Design 2 Cost » approach
•TTM
• 2-3 months for releasing B.Duo • Service charged 2€ per month• Follow Up
Customer Satisfaction Wish List of evolutions
Observations
Evolution
Agility
Costs
SERVICE INNOVATION (OTHER SERVICES)
Other services developed on SB in ‘agile’ mode – Cost2Design – TTM:
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• VoiceMail deposite: By dialing a « 660+MSISDN », I can depose a voice message directly on the VoiceMail of
the MSISDN without any need to call him
• 2-3 months for releasing “Dépose Directe” • Cost very limited (few k€)• Totally developed internally
Observations
• Evolution to VoLTE via IM-SSFwithout changing the existing app
• Real Cost2Design (gain of more 50% on existing IN services)
• Possibility to easily develop Beta services in real TTM (2-3 months) and easy industrialization (2-3 months)
CONCLUSION
• The SB is an SDP•Development JSLEE or SIP Servlet used for the development of new “advanced services”
• Strong ecosystem of developer• Consultancy companies such as Capgemini; Startups such as Almira Labs…• Internally
• Allow Cost2Design, short TTM, easy evolution…• Easy integration in VoLTE via IM-SSF & SCIM• Possible enablers such as webRTC GW, API GW… Convergence
Agility
Costs
14
NGN
IMS
SIPhttp
html5Applications ProtocolMediation
Applications
SIPFixed and
MobileAccess
Transport IP
IN
Front End Service
SDP Rhino
Service BrokerIM-SSFSCIM
Apps Enablers
rIM-SSF
?Thank You
15
?Any Questions?
www.opencloud.com
Mark WindleHead of Marketing
Patrice CrutelSenior Architect - Core Network & Services
www.opencloud.com
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