innovation in digital marketing - learnings from 3 continents
TRANSCRIPT
Online Marketing Innovations For the Gambling Industry
Jason FosterHead of iGamingChalkline Sports
Full presentation available at: www.chalklinesports.com
#GamblingIndaba
#Gambling
#GamblingIndaba
What We’ll Cover
Data supports ‘mobile first.’ Personalisation is table stakes.Content drives cost-effective conversions.
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
What We’ve Learned
#GamblingIndaba
US Annual Handle (2015)
#GamblingIndaba
Mobile Wagers (2015)
#GamblingIndaba
Live in Play(2015)
#GamblingIndaba
#GamblingIndaba
#GamblingIndaba
Average: 25.7%
What We Have Learned
Data supports ‘mobile first.’ Personalisation is table stakes.Content drives cost-effective conversions.
#GamblingIndaba
Three Things To Do TODAY
ON YOUR PHONE:Search your company with three keywords.Sign up for your own loyalty program. Place a bet or book a room.
Share your thoughts on your experience with your digital lead.
#GamblingIndaba
Online Marketing Innovations For the Gambling Industry
Jason FosterHead of iGamingChalkline Sports
Full presentation available at: www.chalklinesports.com
#GamblingIndaba
#Gambling