innovation in china and south-east asia: how to protect ... · firm: partner at agm abogados...
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Innovation in China and South-East Asia: How to Protect your Critical
Know-how
China & South-East Asia IPR SME Helpdesk
Philippe Deltombe, Attorney-at-Law
China and South-East Asia IPR SME Helpdesk External Expert
Date 22 May 2017
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Welcome to the Webinar!
Helika JurgensonProject Officer
South-East Asia IPR SME Helpdesk
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Name: Philippe Deltombe
Firm: Partner at AGM abogados (Barcelona, Madrid, Paris)
Location: Barcelona, Shanghai, Brussels
Email: [email protected] - [email protected]
For 9 years, Philippe has been assisting innovation players from Europe to
China and to South East Asia.
He provides legal and strategy advices in areas ranging from IP protection to
technology transfer assistance and the corresponding contractual documents
drafting & negotiation.
Philippe speaks English, French, Spanish, Italian and German.
Philippe is admitted at the Brussels Bar since 2003.
He joined Helpdesk in 2013
Speaker’s Bios
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• China/ SE Asia Business Environments
• Intellectual Property Crash Course
• Trade Secrets Rough Guide
• IP Strategy – what we need to do
Case Studies
• IP Strategy – what we should avoid doing
Case Studies
✓ Making Headway in China/SE Asia
✓ Take-away messages
Outline of the Presentation
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Legal environments predictability
Local education level
Operational costs effectiveness
Economic growth/demand rates
Political factors/stability
China/SE Asia Business Landscapes
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• Patents» rewarding your industrial
R&D efforts (inventions) by granting
» a territorial monopoly, for a set period
• Trademarks» prohibiting third-parties from using
your name or brand (sign)
» in the protected territory, for a set –
renewable – period
Intellectual Property Crash Course
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• Copyrights» rewarding your literary, musical & artistic
creation by granting you
» the exclusive right to publish,
reproduce and record in 168 countries
• Designs & Models» prohibiting third-party from imitating the
design or look of your products
» in the protected territory, for a set period
• Know-How, Trade Secrets
Intellectual Property Crash Course II
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Know-How, Trade Secrets
A trade secret is virtually anything that is secret, and that imparts value to its holder as a consequence of that very secrecy
- > the IP right that you would better not register
Intellectual Property Crash Course III
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• Some laws might protect you and your trade secrets if:
• they are not known to the general public
• their abuse is detrimental to your business
• you have adopted sufficient safeguards to ensure their confidentiality
Trade Secrets Regulation: Rough Guide I
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• Physical Barriers
• Contractual Protection
• Technical Roadblocks
Trade Secrets Regulation: Rough Guide II
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• Physical protection might not be the most practical solution to protecting Trade Secrets
Case Study I
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IP Due Diligence
IP Registration - or not
Local insight
Human Factor & Asian Values
Time management
SE Asia/China IP Strategy: What We Need to Pay (massive) Attention To
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Actually, no textbook provides us this information…
But to find some answers,
we might need to look into
CASE STUDIES
SE Asia/China IP Strategy: What We Should Avoid Doing
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• Trust Building and Time Management:
• Hierarchy matters!
• Beware of face loss!
Case Study II
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• Picking the Right Local Partners
• Hiring the Right Employees
• Involving the Local Authorities
• Flair?
• Luck?
• Time Management
• Cross-cultural Abilities
Take-Away Messages
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“The more I come to Asia, the less I understand”
“You are on the right way!”
THANK YOU!
A Last Word…
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Q&A
Name: Mr. Philippe Deltombe
Firm: Partner at AGM abogados
Location: Shanghai, Barcelona, Brussels
Email: [email protected]
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