innovation for women's empoerment in southeast anatolia, phase 2

INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST

ANATOLIA, PHASE 2

Gönül SulargilProject Manager

[email protected]

2 May 2013

mailto:[email protected]

WOMEN AROUND THE WORLD

WOMEN IN TURKEY

One out of every three women are subjected to violence. Honor killings form an important aspect of violence against women.

Working women have lower incomes, less social status, less security and protection with respect to men.58% of working women are employed in informally.

While 49.8% of Turkey’s population are women, their labour participation rate is only 29.5%. One third of working women are unpaid family workers.

The rate of births delivered at home is 3.3% in western regions of Turkey. This ratio is 27,3% in eastern regions.

An obstacle agains Turkey’s progress towards MDGs is women’s low level of participation in decision making. While only 14% of the Parliament are women, women’s representation rate in local administrations is less than 3%.

Despite the progress in women’s situation in Turkey;

INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST ANATOLIA PROJECT

The Project is implemented by GAP

RDA, with the technical support of UNDP and

financial support of Sida.

The 1st Phase of the Project was

implemented during March 2008 and May 2012. Implementation

of the 2nd Phase started in July 2012.

THE OBJECTIVE

The Project aims at supporting social empowerment of the region's women within their communities, by enhancing their social and individual production capacities, supporting business level management skills and enhancing employment, entrepreneurialism and income generation opportunities.

COOPERATIONS

The Project is being implemented in cooperation with Multi-Purpose Community

Centres (CATOMs) within the GAP region and other local civil society initiatives which work

for empowering women.

Results Generated During the 1st PhaseEnhancing capacities and creating knowledge on women’semployment

After Batman Governorate’s allocation of a factory building to the Project, other buildings in the same area was allocated to different

entrepreneurs. Currently, the area is a textiles zone with 11 factories and more than 1000 employees.

During the period, another building was allocated by the Governorate in order to be used as a childcare facility. Although construction work is

completed, childcare facility is not being used as the factory was transfered to another investor. Once the issue is resolved, GAP RDA will provide

equipment and support management of the childcare facility.

Results Generated During the 1st PhaseEnhancing capacities and creating knowledge on women’semployment

Results Generated During the 1st Phase Enabling market connections and improving production capacities

Support was provided for establishment of 3 design

and production workshops in Batman and Mardin, as well as a catering company and a

ready-made clothing company.

Equipment support was provided for 5

workshops / local firms in Batman, Mardin,

Şırnak and Adıyaman.

In Diyarbakır, Mardin and Batman, 3

workshops received raw-material support.


35 production workshops were organized in CATOMs with the participation of 422 women .

Workshop activities aimed producing marketable items using locally available materials.


PRODUCTION

WORKSHOPS Mardin ÇATOM –

Felt Workshop

Çermik ÇATOM – Gift Items Production

Workshop

Mardin ÇATOM –Gift Items Production &

Fabric Dye Workshop

Mardin ÇATOM – Bag Production

Workshop

Kurtalan ÇATOM - Gift Items Production

Workshop

Şanlıurfa Bağlarbaşı ÇATOM

– Felt WorkshopBirecik ÇATOM – Gift Items Production Workshop

Diyarbakır Ziya Gökalp ÇATOM – Felt Workshop

Design and Production Workshops Mardin Ömerli

Design and Production WorkshopsŞanlıurfa Bağlarbaşı

Design and Production Workshops Çermik

Design and Production Workshops Mardin

Design and Production WorkshopsBirecik

Design and Production Workshops Diyarbakır Ziya Gökalp

Design and Production Workshops Batman

8 March International Women’s Day Şırnak

Results Generated During the 1st Phase Sales and Marketing

Direct marketing

Cafe and restaurant

sales

Fair & exhibition

sales

Argande sales

Factory sales

Sales and Marketing

Results Generated During the 1st Phase Sales and Marketing

Direct sales from CATOMs: 176.589 TL

• During the period, 3.700 women generated income by participating in Project supported activities.

Cafe and restaurant sales: 392.027 TL

Fair and exhibition sales: 353.791 TL

Yeşeren Düşler/Dorsa Textiles Factory sales: 1.811.750 TL

Argande sales: 371.084 TL

With production and marketing support provided for production ateliers and local businesses, following sales revenues were generated during 2008-2012:

Results Generated During the 1st Phase Trainings

Mardin b

Proje süresince düzenlenen eğitim ve seminerlerden

toplam 1.012 kadın ve 391 erkek faydalandı.

Kalite Kontrol Eğitimleri

Kooperatifçilik Eğitimi

Mutfak Eğitimi ve Atölye Çalışması

Genel İletişim Eğitimleri

Etkili İletişim Eğitimleri

Toplumsal Cinsiyet ve Üreme Sağlığı Seminerleri

Results Generated During the 1st Phase ARGANDE

Argande is a regional clothing brand that combines local hand woven fabrics with modern designs in its collections. Argande

initiative aims at women’s participation in labor force, branding of Southeast Anatolia and creation of new sales and marketing

channells.


2009 yılında moda tasarımcısı Hatice Gökçe koordinatörlüğünde Türkiye’nin önde gelen moda tasarımcıları tarafından projeye bir konsept belirlendi ve bu konsept çerçevesinde üretilen ürünler “ARGANDE” markası altında toplandı.

Mardin ve Batman’da gerçekleşen fizibilite ziyaretlerini takiben üretimde rol alacak kadınlar belirlendi ve görev dağılımı yapıldı.

İTKİB’den bir uzmanın teknik desteğiyle Batman atölyesinde makine parkuru kuruldu, eğitim ve üretim faaliyetleri başlatıldı.

Argande markasının basın lansmanı Temmuz 2009’da İstanbul Kuruçeşme Sortie’de gerçekleştirildi.

Mudo firması mağazalarında satmak üzere Argande’nin ilk koleksiyonundan yaklaşık 7000 parçalık sipariş vererek markanın önemli paydaşlarından biri oldu. Argande’nin 1. Aşama boyunca ürettiği 6 farklı koleksiyon seçilmiş Mudo mağazalarında satışa sunuldu.


Catalogue photos of Argande collections were produced in Istanbul and the GAP region.

In June 2010, Argande was presented during the Regioanl MDG Conference, which was attended by more than 250 participants from 20 countries.

Since 2010, Argande collcetions has been regularly presented on the runway of Istanbul Fashion Week. During Fashion Weeks, Istanbul Metropolitan Municipality allocated billboards for supporting Argande’s visibility.

On 11 March 2011, Argande was presented in Ciragan Palace, during an event attended by UNDP Administration Helen Clark.

In 2011, an agreement was made with Markafoni for online marketing of Argande collections.

On September 2011, Argande received Card Finans Special Award during Retail Marketing Days.

During the 1st Phase 40 women were employed and 150 generated fee based income.The women who received trainings from ITKIB continues to work in textile factories in Batman and generate income.

Project Supporters

MUDOThe Governorate of BatmanHatice Gökçe Fashion Design and ConsultancyDemir Design (Yeşim Demir)Bilge TuğsuzITKIB (Istanbul Textile & Apparel Exporter’s Assoc.)Istanbul Metropolitan MunicipalityAlex AkimoğluHakan YıldırımBanu BoraRojin Aslı PolatZeynep TosunGünseli Türkay

Bihter Aida PekinÖzgür MansurDeniz YeğinEzra-Tuba ÇetinGamze SaraçoğluSimay BülbülBerna CanokMehtap ElaidiRana CanokNihan PekerAsli FilintaSortie Bar&LoungeAhu YağtuBeril KayarSema Şimşek

Project Supporters

Gencer BavbekIstanbul Fashion WeekMercedes Benz Fashion WeekL’Appart PrCan HatipoğluErtan ÇeliklerJerry StolwijkPro CommunicationsMACMOSSCPRDelicatessen

Bobby BrownAksoy Press Co.A4 OffsetSumerbank BuildingGenixPera PalasDistrict Governorate of HalfetiTunç Publishing Yoyo Productionİbrahim ZenginGila BenezraHakan Yalçın ÖztürkGeorgina Billington

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2

The Project is being implemented during July 2012 and June 2015

The 2nd Phase of the Project has a budget of 949,550 dollars allocated

by Sida.

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2Components and Targets

Trainings (personal

development, business

management, gender and

rights)

Business Development

Support

Policy Development

Component 1: Increasing social and management skills of women in Southeast Anatolia


Enhancing income

generation opportunities

Extensification of childcare

services in the region

Trainings for Employers

Component 2: Increasing employment and income generation opportunities for women in Southeast Anatolia through establishing stronger marketing connections


Increasing the number of

women generating income by

participating production

under Argande brand

Increasing sales revenues and ensuring

sustainibility of Argande

Utilizing national and international

marketing channells and strengthening brand visibility

Component 3: Increasing income of women in Southeast Anatolia by engaging in production under the regional brand "Argande" and building a good example of PPP

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Sustainability

A holistic approach on women’s empowerment and

complementary activities

Developing local capacities and long-term cooperations

The ultimate aim of implementing the 2nd Phase is to ensure sustainability of the capacities developed and local initiatives supported by the Project since 2008.

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Partnerships

Project Steering

Committee

Local Advisory

Board

Private Sector

Advisory Board

Ensuring ownership of and cooperation between different actors at local and national levels (most notably local administrations) is an essential factor for achieving sustainability.

The 2nd Phase of the Project receives support from 3 different consultancy mechanism for initiating knowledge and experience sharing:

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Project Steering Committee (Ankara)

PARTICIPANTS DUTIES AND RESPONSIBILITIES

GAP RDA Periodic monitoring of project performance and advising on proceeding period’s activity plan

Supporting project activities to be implemented in coordination with other central agencies, their projects and programmes.

UNDP

Sida / Swedish Embassy

Ministry of Development

Ministry of Family and Social Policies

İSKUR

KOSGEB

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Local Advisory Board (GAP)


Governorates Reviewing Project activities in line with regional needs and priorities

Supporting Project for developing stronger coordination and cooperation with regional actors

Municipalities

Development Agencies

ISKUR Provincial Directorates

KOSGEB Service Centres

Chambers of Commerce and Industry

Civil Society Organizations

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Private Sector Advisory Board (Istanbul)


Project Team and Consultants Advising the Project on private sector priorities and perspectives

Exchanging information and experience on sectoral issues (textiles, marketing, etc.)

Design Coordinator

Mudo

Markafoni

L’appart

ITKIB

KAGIDER

Planned Activities for 2013

Atölye çalışmaları Tasarım, üretim ve pazarlama desteği Eğitim ve seminerler

Çocuk bakım hizmetleri konusunda hizmet modellerini incelenmesi ve uygulamaya konmasına yönelik faaliyetler

Bölgedeki kadın girişimleri için iş geliştirme, kaynak yaratma ve işletme yönetimi desteği

Argande satış hacminin yükseltilmesine yönelik çalışmalar

Argande PR faaliyetleriYeni Argande koleksiyonunun tasarım ve üretimi

Moda haftası kapsamında Argande defilesi

Yurtdışı pazara giriş konusunda çalışmalar

Antep kutnusu, Şanlıurfa Ehramı, Şırnak Şel-şapik gibi yöresel kumaşlardan oluşturulan ürünlerin başta Amerika olmak üzere yurtdışında pazarlanması için uluslararası bir STK ile ortaklaşa yürütülecek üretim ve pazarlama çalışmaları

Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Group Discussion

What are the good examples

you implement in your area and suggest us to

examine?

What are the local cooperation

opportunities you may highlight?

In line with the Project’s scope,

are there any needs you would like to highlight?

Do you have suggestions for implementation?

THANK YOU...

innovation for women's empoerment in southeast anatolia, phase 2

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