Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 1

Innovation for Sustainability: Smart + Connected Communities

Nicola Villa

Global Director, Urban Innovation

Cisco

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Cisco, Sustainability and the City…

1998-2004

2005-2008

2009-2011

Connected Real Estate BU

Public Sector Vertical Connected Urban Development

EcoBoard Globalization Center Smart Grid BU

Smart + Connected Communities

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Connected Urban Development (CUD)

2006

Seoul San Francisco Amsterdam

www.connectedurbandevelopment.org

CO2 emissions reduction enabled by Broadband and Information & Communication Technology

Madrid Birmingham HamburgLisbon

Three founding cities:

In 2008, four new cities joined in Europe. More cities joined between 2008 and 2010

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Amsterdam

The Hague

Rotterdam

Almere

Triple Bottom Line: Smart Work Centers

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Cloud in Action: Urban EcoMap

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A Service Delivery Platform

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Busan: Green u-CityLiving Lab and Open Data

7

Real-time logistics infrastructure

Green logistics operation system

Green u-logistics information utility service

Busan PTA Smart travel

stations Smart parking Mobile

augmented reality tour

Busan eco-pass

Green urban services center

Smart energy management center

Smart buildings Eco-mileage

(eco-card)

Integrated safety and security with CCTV build-to-lease IOC

Emergency response and disaster prevention

Smart work Mobile

application center Video

contact center Smart learning Smart healthcare

Busan Mobile Application Center Integrated Operation Center (IOC)

Green U-City Services Cloud Infrastructure

Public Data

Applications

Smart Community Smart GreenUrban Mobility Smart Energy Smart Green

LogisticsSmart Safety

& Security

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Seoul: Personal Travel Assistant

Qatar: Gate Building

NYC: Yankee Stadium

India: UST Global campus, Kerala

South Korea: Songdo

China: Chengdu

India: Lavasa

Toronto

San Francisco

Barcelona

Holyoke

China: Chongqing

Colorado: Connected Communities Initiative

Portugal: PlanIT Valley

New Development Revitalization & GrowthProof Points

Case Studies

Amsterdam: Smart Working Centres

San Francisco: Urban EcoMap; Connected Bus

Kuwait: Al Hamra Tower

China: Chengdu

BusanCisco on Cisco

Russia: Skolkovo

From Incubation to Market Development

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What does it take ?

• From Corporate Social Responsibility to new Market Adjacency

• Triple Bottom Line: Environmental, Social and Economic impact

• Public Private Partnerships... with People !

Thank you.