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Eurostat
Innovation for Dissemination in the ESS - The DIGICOM project
Workshop on the Communication of Statistics
The Hague, 6-7 October 2016
Christine Kormann Eurostat, DIGICOM project manager 1
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Overview DIGICOM project: DIGItal COMmunication, User analytics and Innovative products
1. ESS VISION 2020
2. Why DIGICOM?
3. DIGICOM how?
4. Project Work Packages
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1. The ESS Vision 2020
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ESS Vision 2020
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• A common strategic response of the European Statistical System to the challenges that official statistics are facing
• The data revolution
• New metrics
• The price of statistics
• The future of Europe
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ESS Vision 2020
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• Identifies 5 key areas in which common action is needed in order for European statistics to be "fit for the future"
DIGICOM project contributes to 2 key areas of the Vision
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2. Why DIGICOM?
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Common challenges for the NSIs
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http://www.datadeluge.com
How do we differentiate
official statistics
from other sources in the data deluge?
How do we reach the
new generation?
Limited resources
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New opportunities for dissemination
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New visualisation
tools
User analytics
Semantic web
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Needs identified
• Understanding different user needs
• Strategic alliances with public and private partners
• A flexible set of products and services
• ESS cooperation • To share tools and experience – not reinvent the wheel!
• To drive innovation – experiment together
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DIGICOM objectives
Modernising communication and dissemination of European statistics by
• Upgrading statistical products: innovative and shareable ESS products and services
• Review of shareable good practices in member states and more advanced non-EU member countries
• Systematic dialogue with users
• Capacity building
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3. DIGICOM how?
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4 Work packages
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A project of the European Statistical System
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+18 National Statistical Institutes
= 50 people involved in the 4 Work Packages and Steering Group
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Timing: 2016-2020
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• Multiple activities in parallel: 55 actions
• Several "Low-hanging fruits"
• Agile project management
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4. Project Work Packages
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User analysis (WP1)
Aims at
• Gain better insight into users
• Identify the requirements of current and potential users
• Improve the ESS agility in dealing with core users
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User analysis (WP1)
Actions carried out so far
• Inventory
• Requirements and specifications for the ESS social network platform
Plans
• User profiling exercise (personas)
• Launch ESS Facebook account- pilot phase
• Launch of "ESS Talk" for specialised users- pilot phase
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Innovative and shareable tools (WP2)
Aims at
• Customisability: tailored, reusable products
• Addressing visualisation principles
Actions carried so far
• ESS Visualisation Workshop held in Valencia
• Inventory and repository of shareable tools
• Sharing: 3 tools are currently being disseminated by 9 NSIs: Economic trends, Young Europeans,Quality of Life
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Innovative and shareable tools (WP2) Example: Eurostat visualisation "Me and my family" reused by Croatian Bureau of Statistics
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Innovative and shareable tools (WP2)
Plans
• Guidelines for sharing of visualisation tools
• Share new visualisations: You in the EU, Government Expenditure, Shipments of Waste
• Digital publication on Men and women in the UE
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Open Data Dissemination (WP3)
Aims at
• Answering to Open Data aspects for the statistical domain
• Improving re-dissemination
• Facilitated access to micro-data by researchers
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Open Data Dissemination (WP3)
Actions carried so far
• Inventory of open and Linked Open Data activities in the Member States
• Strong coordination with Modernstats
• Tutorial for researchers
Plans
• ESS Workshop on dissemination of official statistics as open data- 18-19 January 2017, Malta
• Requirements study including proof of concept
• ESSnet
• Public Use Files
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Communication and promotion (WP4)
Aims at
• Dissemination and communication strategy
• Promoting European statistics value
• General outreach
• Improvement of statistical literacy
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Communication and promotion (WP4)
Actions carried so far
• Inventory
Plans
• A marketing/branding study
• Pilot dissemination of experimental statistics
• Hackathon Big Data and Open Data– March 2017
• Support Statistical literacy initiatives in the Member States
• Statistics for Beginners
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Conclusions
From the inventory
• - many national initiatives in user analytics, use of social media, visualisation, statistical literacy
• - scope for further sharing
• - on LOD: different starting points
From first meetings
• - new relations between NSI staff at expert level
It's only the beginning…
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For more information
Contact and to subscribe to the newsletter
30 http://ec.europa.eu/eurostat/web/ess/digicom