innovation... discovery... education… achievement marketing communications review january – may...

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Innovation... Discovery... Education… Achievement Marketing Communications Review January – May 2004 Growing Brand Identity and Global Recognition for the CPMT Society 5 June 2004 – Las Vegas USA Board of Governors Presentation Connie S. Swager

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Innovation... Discovery... Education… Achievement

Marketing Communications Review January – May 2004

Growing Brand Identity and Global Recognition for the CPMT Society

5 June 2004 – Las Vegas USA

Board of Governors Presentation

Connie S. Swager

CPMT in the Media

• Over 1.3 million media impressions (both print and electronic)

• Placements in Advanced Packaging, Chip Scale Review, Connector Specifier, IEEE-USA News and Views, Circuits Assembly, Laser Focus World, PCB 007, Chip Scale Review, IEEE Spectrum

• Interest from Forbes, East Bay Business Journal, Cox News, Atlanta Journal Constitution

ECTC Outreach• Calendar placements – doubled the amount

• Coordinate media briefings with both ECTC leadership and participants as well as CPMT Society leadership

• Media outreach materials - press kit, media invitation, bios, etc.

Coming Media Attractions!• Post ECTC attention

- Already in talks with Semiconductor International and Chip Scale Review to provide content/graphics

• Connector Specifier working on new CPMT/NEMI story

• Erik Jung article on MEMs in IEEE Spectrum this fall

• Two articles in Semiconductor International – Reliability/Testing and Lead-free issues(August issue)

• Working with NEMI on joint media opportunities

• Working with editors to develop 2005 editorial calendars

• Award winners media release

http://cs.pennnet.com/home.cfm

Marketing Communications – New “Stuff”

• Updated exhibit side panel

• New issue of OutLook

• New Web site design and content

• Fact sheets updated (mostly)

• CPMT Society branding luncheon at ECTC – “Leaving Nothing to Chance”

– Theme– Coordination– Speech writing– Decorations/giveaways– Program– Awards– Script

New Efforts for 2004

• Industry outreach

• Branding event at EPTC

• Legal advertising

• Certificates for Continuing Education Units (CEUs)

Three Years In!

• Let’s keep the momentum moving forward

PCG needs you!• Include them in regular

communication lists• Reply promptly when asked to

review materials

Help them help you!

Innovation... Discovery... Education… Achievement

Marketing Communications Review January – May 2004

Growing Brand Identity and Global Recognition for the CPMT Society

5 June 2004 – Las Vegas USA

Board of Governors Presentation

Connie S. Swager

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