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Innovation Culture @ Infineon &Infineon Technologies Austria, Günther Wellenzohn
10-2014 copyright @ Infineon Technologies 2014 All rights reserved Page 1
Best Practice ExampleInnovation Management
The Semiconductor Market & success factors
The Innovation Initiative @ IFX / IFAT
Innovation Culture
Innovation Awards & Innovation Days
Summary & recommendations
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Innovation Culture@IFAT
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135 144156 163 169
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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
The Global Semiconductor Market continuous growth with up & downs
1 ToMM: Global semiconductor market w/o Memory, w/o Microprocessor; Source: WSTS for historical data. Forecast: of WSTS, IHS, Gartner, IC Insights; last update July 17, 2014
Global Semiconductor Market w/o Memory, w/o Microprocessorin Billion US-Dollar
Forecast revenue rangeMarket size (revenue)
212222
65% ToMM1
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+27%
-12%
-26%
+27%
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Moore’s law
more than Moore
production roadmap
Key sources of Productivity &
innovation
Paradigms & „laws“ of semiconductor industry
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Transistor count doubles every 2 yearpower density doubles every 10 years
Wafer diameter &
automatizationPress release October , 2011
Infineon has produced the first chips (“first silicon”) on a 300-millimeter thin wafer for power semiconductors
at the Villach site in AustriaThis makes Infineon the first company in the world
to succeed in taking this step forward.2009 2010 2011 2012 2013
More functions integrated in one chip
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Infineon AustriaInfineon Technologies Austria AG incl. subsidiaries
Linz (F&E)
Graz (R&D)
Vienna (Sales)
Klagenfurt (IT) international headquarters
Villach (R&D, P, M, IT)international headquarters for 3 business lines
LinzKlagenfurt
Kulim(Malaysia)
Bucharest(Romania)
Villach ViennaGraz
foreign subsidiaries:
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StrategyInno-workshopsInno-projects
Inno-Daysi-communitiesInno-AWARD
Inno-Net Inno-CultureInno-Manager
Yearly Inno-wheel
Innovation Initiative @ Infineon / IFATformats & methods
2007 2009 2011 2013 2015
Innovation
Innovation is…
Innovation is …a new idea brought into market success!
Idea Is the idea practicable?
Brougth into market success
„people create innovation!“
INNOVATION CULTURE
financial
„Innovation in all areas & departements“
Copyright © Infineon Technologies 2010. All rights reserved.10-2014 Page 8
Innovation along the value chain
Problem is seeking a solution
Idea is seeking an application
Customer/MarketProductsProduction Technology Application
“Push”
“Pull”
“Protected” space for top-experts, who are workingtogether, who are self-organized, working on a field
and initiate innovations
Experts network throughI(nnovation)-Communities
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Innovation Culture…
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Common Culture
EmployeesTechnical LeaderBoard &Executives
...its about people
We all are constantly looking for new ideas to make products, technologies and processes more competitive.
We campaign to ensure that these ideas will be an economic success.Page 9
To master the future we need to bring together our competencies across organizations
Innovation Initiatives in the Divisions
InnovationFABLocal
Innovationactivities
Customer
SuppliersResearch Intitutes
Universities
Common CultureMethods & Language
All innovation activities are integrated in the InnoNet. Started 2007 the INNOVATION project is still growing!
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StrategyInno-workshopsInno-projects
InnoFabi-communitiesInno-AWARD
Inno-Net Inno-CultureInno-Manager
Yearly Inno-wheel
Inno-days wwLearning AWARD
Innovation Initiative @ Infineon / IFATformats & methods
2007 2009 2011 2013 2015
Copyright © Infineon Technologies 2012. All rights reserved.
We provide a living innovation network with a common language & formats
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Warstein Dresden
Munich
Regens-burg
Villach
Bangalore
Singapore
MalaccaKulim
Innodays 2013, Warstein
Innodays 2014, Villach
Innoweek 2012, Munich
I-Tech Days 2014, Bangalore
Innoweek 2013, Kulim
AP Innoweek 2014Singapore
TL inauguration 2013Malacca
Innospring 2012, Dresden Innoweek 2012, Regensburg
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Innovation @ IFATthe wheel of the year 2014
MarchOct2014
Stage Gate15th Inno Days +
PhDs@IFAT5th-7th of May
(Award-Ceremony)
IFAT Innoprojects 2014Review 26th of June
IFAT Innovation Award + Learning Award
Submissions Feb-Mar
IFAT InnoprojectsResults 2014 &Kick Off 2015
15th of October
IFAT Innoprojects 2015Submissions May/June
Infineon Share-Inspire-Connect
IFX Inno Week Mch3th-7th of Nov
The cultural pathThe creative path
The visible pathThe formal path
I-SINC*30th-31th July
29th-30th of October
Inno Congress 2014
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Summary & Recommendations
(1) use the EFQM-model to assess your „Innovation“
(2) Ask yourself, where & when do you and your team spent time for Innovation in your daily work?
(3) … question & challenge, what you think to know or to see !
many thanks for your attentioncopyright @ Infineon Technologies 2014 All rights reserved Page 14
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