innovation cases (lecture notes, ele3701)
DESCRIPTION
My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst. Tools: Paper.... Business model canvas Innovation Pyramid Lego CoffeeTRANSCRIPT
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StrategiPitstop
10:15 – 10:45
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Velkommen
Coolburst Management
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Kan dere snu selskapet?
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Pitch deres nye strategi til styret
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Velkommen Moods of Norway
Rådgivere
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Hvordan skal selskapet vokse videre i Asia?
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Pitch deres anbefaltestrategi til styret
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Pirate Thinking
Think Big
Dream Bigger
Just outside…
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‘’There are tons of things we could have done years ago; if we only
could have imagined it.’’
- Richard Seymour
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Reality is merely an illusion, although a very persistent one.
- Albert Einstein
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Classic strategy focuses on positioning.
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Strategic innovationaims to re:define the game.
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Vijay Govindarajan , Strategy as transformation http://www.vijaygovindarajan.com/2006/03/strategy_as_transformation.htm
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I think you have to think a little bit different.
- Steve Jobs
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‘’Industry mental models tend to converge over time’’
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19
Innovator
Blue OceanRed Ocean
Imitator
The classic competitive field
The creative and innovative field
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‘’You change the rules of the game.’’
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Innovation: The ability to dream up, to think
bigger to create something different. To create something new.
To be different.
Innovation can be both incremental. A little bit different every day.
Or it can be radical. Do something that’s never been done before.
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Anybody can be strategically
- David Kelley, IDEO
creative. You just have
to learn how.
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Strategic
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Innovation is now recognized as the
single most important ingredient in any modern
economy.
- The Economist, 2002
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Promotion wins quarters;
- Bob McDonald, CEO, P&G
innovation wins decades.
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How much time have you spent creatively reimagine your business model?
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Holistic model for innovation, Rangen & Øvstebø, 2013
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‘’Imagination is the beginning of creation’’
- George Bernhard Shaw
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Swing for the fences
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the
Innovation-pyramid
Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI – Norwegian Business School The Innovation Pyramid by Rangen, Christian and Ovstebo, Elisabeth is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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ofNine levels
innovation
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1.
Design and marketing
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2. Products
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3.
Services
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4. Markets, Customers and Channels
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5. Technology
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6. Processes
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7. Management
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8.
Business model
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9.Industry
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More demanding
Easier...
IncrementalSmall, logical steps.
RadicalNever been done before.
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‘’There are tons of things we could have done years ago; if we only
could have imagined it.’’
- Richard Seymour
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Reality is merely an illusion, although a very persistent one.
- Albert Einstein
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Why wait for the future? Innovators dream of what might be.