INNOVATION by DESIGN

@stefanomizzella #sbf12

DESIGN

CONCEPT INTERACTION VISUAL

design is...

good design is...

http://startupsthisishowdesignworks.com/

think like a designer...it’s simple!

good news is...

STARTUP + DESIGN

to be inspired

carrier 3G 3:25 PM

discussions + insights + ideas + learning

CO-DESIGN PROCESS

brief

team

design

design

fun

more design

strategy

pitch

brief

listen

experience

insights

game

ideas

selection

refinement

pitch

rewards

co-design process

OPEN INNOVATION

next design challenge

app games

holistic pov

COMMUNITY-DRIVENINNOVATION

DIGITAL SOCIAL MOBILE

STRATEGY

EXECUTION

+ +

Stefano Mizzella, www.socialmediascape.org

BRANDECOSYSTEM

COMMUNITY

channels > ecosystem

1. COMMUNITY AS A FEATUREBy becoming a customer, you’re also becoming a part of a community and the user experience is enhanced.

2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other.

3. INCREASE USER ACTIVITYWhen people are part of a community, they want to be perceived as a valuable member of that community.

David Spinks - The Community Manager

why so important?

IDEA

COMMUNITY

PRODUCTSTRATEGY

community-centered

Stefano Mizzella, www.socialmediascape.org

the future of innovation is...

LEAN by DESIGN CO-CREATED

Stefano MizzellaPhD, Strategist @H-Farm Ventures

smizzella@h-farmventures.com

www.socialmediascape.org

@stefanomizzella

in/stefanomizzella