INNOVATIONBOOTCAMP

Course Overview

Cesar LastraOctober 2015

bash+build

Test and Learn. Iterate! Rapid prototyping improves

speed to market. Building innovation capability

makes it stick.

Ideas collide to fuel innovation. Collaboration

and environment are needed for ideas to collide

and form even bigger ideas.

Bash.

Innovation is a culture of belief. Not a job description. Innovation drives growth. It is

in your strategy and fed by insights.

Believe.

Build.

Masterclass / AwardInnovation BootcampA “hands on” masterclass developing innovative solutions to real-world situations, based on innovation principles, interactive sessions and transferable industry examples.

Six-day experiential innovation course to be run in-company or through CIM.

Believe Bash Build

Day 1:Getting Started

Day 2:Your

Challenge

Day 3:Bashing

Ideas

Day 4:Building

Platforms

Day 5:Making It Happen

Day 6:Making It

Stick

• New World Context

• Innovation Growth

• Innovation Types

• Insights for Innovation

• Be The Change!

• Innovation Teams

• Innovation Agenda

• Defining the Challenge

• Strategic Ideas

• Eureka Moment!

• From “Me” To “We”

• Select and Combine

• Innovation Platforms

• Concept Writing

• Pitching Your Ideas!

• Innovation Pipeline

• Rapid Prototyping

• Taking Ideas To Market

• Funding Innovation

• Post-Launch Support

• Building Culture

• Where to Innovate?

• Agency Partners

• Innovation Metrics

Changing Perspectives

Live Polls

Online Debriefs

Prototyping Exercise

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Why Innovation Bootcamp?What you’ll learn• Understand how innovation works and

overcome common pitfalls

• Use a roadmap for innovation that will help you drive change

• Define the innovation problem that you will be solving for.

• Develop and implement a new innovation project

• Capture, develop and combine ideas that will fuel your innovation project.

• Understand your individual innovation style and the impact it has on team building

• Be quick to prototype potential solutions and develop an innovation pipeline

• How to embed change and develop a culture of innovation that sticks.

Benefits to you• Confidence that innovation is within

your reach.

• Apply a simple, yet robust roadmap (e.g. Believe-Bash-Build)

• Kickstart innovation within your organisation.

• Demonstrate how innovation drives growth

• Be the catalyst to drive a culture of innovation.

Who should attend • No previous innovation experience is

required.

• Leading innovation or support looking to actively take part in the innovation process

bash+build

About

AdvertisingInsights and strategyMarketing capability

Brand positioning New product developmentPortfolio assessment

InnovationB2B marketingGrowth opportunities

Expertise :

Clients:

@forrestgumping

/cesarlastra

http://bashbuild.com

• 22 years global marketing and capability experience• 6 years collaborating with the CIM – as a client, freelancer and course director• Lived and worked in Buenos Aires, Ecuador, New York, Miami, Paris, Moscow, London• Founder, Bash and Build, Ltd.

Experience:

Cesar Lastra

bash+buildbashbuild.com | cesar@bashbuild.com | +447825223769

Founded by Cesar Lastra. 2015.Registered company number: 09528024

Bash and Build, Ltd. 6-8 Bonhill Street

London EC2A 4BX