innovation at the intersection of technologies

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CHIEF TECHNOLOGY OFFICE INNOVATION AT THE INTERSECTION OF TECHNOLOGIES

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The Technology Crux

The ‘Five Forces’

Wipro Open Execution

The Intersection

© 2013 WIPRO LTD | WWW.WIPRO.COM CHIEF TECHNOLOGY OFFICE

INNOVATION AT THE INTERSECTION OF TECHNOLOGIES

3 © 2013 WIPRO LTD | WWW.WIPRO.COM

CHIEF TECHNOLOGY OFFICE

INNOVATION AT THE INTERSECTION OF TECHNOLOGIES © 2013 WIPRO LTD | WWW.WIPRO.COM CHIEF TECHNOLOGY OFFICE


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Technology breakthroughs for long have

defined our lives and they happen at

lightning speed



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Lifestyles & behavior around the way we interact and transact are changing

© 2013 WIPRO LTD | WWW.WIPRO.COM




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Consumers are becoming

more sophisticated

and demand enhanced

experience





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The consumption

& delivery platforms are evolving





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When these forces interact with one

another they

create a complex

technology intense environment





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“Technology

demand exists” and

the “Technology exists

to fill the demand”

But when you

REIMAGINE, what

one can see is that





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The key is not to create new

technologies rather it is the

ability & skills to effectively innovate &

create breakthrough applications at the

intersection of technologies





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The future of

competitive advantage hinges on this key ability





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Few companies are taking advantage of this intersection of

technologies to create innovative products &

services, reaching new customers in new contexts



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We believe that there are

FIVE focus areas around which organizations can innovate and what

follows is a brief peek



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Data Scale and Intelligence Augmentation | Immersive Experience

Ubiquitous Enterprise | Smart Systems | Next Gen Materials and Mfg.





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* Source Internet Research, Good and Oliver Munday





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While this is happening,

consumer behavior is

changing. The world is moving to

an experience based

economy





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Organizations can

no longer rely on data or

systems that work in silo’s



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Instead organizations should

focus on intersecting their

data with the outside world





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When you harness the data at this intersection in the right way,

it leads to numerous new opportunities



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By doing this, businesses can orchestrate

memorable experiences for their

customers & deliver products &

services which excel



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To harness the

intersection of data, one

needs to sift through both

internal and external data

Storing 1 Level

Managing 2 Level

Visualizing 3 Level

Augmenting 4 Level

1 Level

2 Level

3 Level

4 Level





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Storing 1 Level

Focus on high-volume, low-cost data storage





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Manage & Process Effectively 2 Level

There is a need for large

scale data processing

of huge amounts of

information at

extraordinary speed to

make real time business

decisions





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Understand & Represent Precisely 3 Level

Data from multiple

sources within and

outside the enterprise

needs to be integrated

and augmented

with intelligence © 2013 WIPRO LTD | WWW.WIPRO.COM



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Visualize the

Outcome Smartly 4 Level

Understanding data

in the context of the

domain and

visualization





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Triangulates

customer interactions

across channels to

identify patterns in

online purchasing

process

Social, product and

open data is

crunched to

generate an interest

analysis motion

chart

Calculates the

probability of a

customer buying

and generates a list

of leads

SPOT Analytics Triangulation of social, product and

open data to generate actionable

business insights





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Significant increase in

sales conversion

Quicker decision

making

Generates business

relevant actionable

insights





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More consumers will access

the Internet by mobile

devices than by desktop or

laptop by 2014

The TV experience

will be more

immersive and

social

* Source http://digitallife.neolabels.com/





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Traffic generated by 20 homes will

be greater than the total traffic of

Internet in 1995

* Source http://digitallife.neolabels.com/

By 2015, it is expected that

500 million people worldwide

use their mobiles as metro

and bus tickets





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Customers’ behavior on how they are

experiencing and interacting with

machines are dramatically changing





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Hence USER EXPERIENCE becomes the

killer APP for today’s organizations



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Gen Y customers motivations, opinions and

attitudes and their resulting actions & behavior are changing



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These factors

are making

the “world of

customers” interaction

with machines more dynamic and complex

than ever





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Man - Machine Barrier

Digital Consumerism

Intersection of Physical and Cyber World

Collaborative Digital World

1 Level

2 Level

3 Level

4 Level

To understand immersive

experience one needs to

understand the

intersection of

physical and digital

world

1 Level

2 Level

3 Level

4 Level





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The man - machine barrier is narrowing, leading to

Intersection of physical life and digital life for self-expression

1 Level





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Customers are

moving away from

“Do it for me” to

“Do it myself”

On an average more than a

third (36%) of retailers plan to

use varied self-service tools

and systems within the next

12 months

* Source Automated and Connected Store report





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This in turn is building the digital

consumerism leading to multiple new

innovations such as NFC etc 2 Level





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Above this, the physical and cyber worlds are

intersecting (digital factories and 3d printers) which are

pushing organizations to identify precise strategies,

channels and content that make digital a key driver in

achieving growth

3 Level





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…. where innovation originates from consumers by

sharing ideas, codes, content and digital assets

In this collaborative digital world the attitude

of what’s mine is yours is creating a collective crowd

sourced economy…

4 Level





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Enterprise in Motion Next generation cloud-based platform

for ubiquitous computing

Enterprise Marketplace

Single point user access

Capable of federation

with public app stores to

distribute external apps

as well

Centralized & role-based

distribution & deployment

of apps

Managed Services

End-to-end managed

services across service

and device lifecycle

Cloud Command Center

for provisioning, change

management, incident

management, reporting,

upgrade and patch

management

User-centric Model

Role based prebuilt

solutions to enhance

user experience and

role effectiveness

Customization and

personalization





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Scalability and

Agility Handling of exponential

rise in demand

Faster time to

deployment : from

months to weeks

Efficient distribution and

management of

business applications

User Experience Higher satisfaction –

user friendly and

consistent view

Enhanced experience

and improved

performance - Role

based application

Affordability Staggered pay out as

compared to upfront

investment in build to

order

Quick roll out leading to

immediate productivity

gains

30% -50% reduction in

TCO

Manageability Single facing

vendor thereby

enabling ubiquitous

computing and

reduced

dependency on

multiple vendors

Easy Integration

across platforms,

devices





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Captures Damage

extent using

Augmented Reality

Smartphone App

Digital Repairs /

Claim Estimation

One Click Claim

Submission and

Hassle Free

Processing

Digital Assessor First Notice of Loss for the

Auto Insurance Industry





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30 - 40 %

reduction in

auto claim

lifecycle

Estimate a 90%

reduction in

fraudulent

claims

50-60%

reduction in

total handlers

Enhanced

Customer

Experience

and Delight





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We live in a borderless world – which accelerates

information exchange and collaboration





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The intersection of massive digital populace,

scalable systems and hyper connected devices

are creating an electronic network of systems and services





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Availability and connectivity today

is paramount and the focus is on…

…“always-on” connectivity





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Most of

today’s larger

enterprises

are extended global

networked organizations

which intersect employees,

suppliers, partners and

customers together





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1 Level

New Age Development Methodology 2 Level

System Efficiency to Effectiveness 1 Level

3 Level

To be an ubiquitous

enterprise that’s

always-on one needs to

focus on

High Speed Computing

2 Level

3 Level





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In this complex world of intersection organizations need to shift

their focus from system efficiency to effectiveness

1 Level





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Embark upon

simplification and

modernization

programs





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The demand for availability is forcing

enterprises to transform their

IT and continuously upgrade their systems





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Focus on continuous release,

rapid response to market, new age

development methodology and automating systems to staying ahead

of the market are key to competitive

advantage

2 Level





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The boundary between

personal and enterprise

computing is vanishing



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Enterprises need to focus on transforming

their current landscape to next

generation high speed

computing

3 Level





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When objects can both sense the environment

& communicate, they become tools that unlock

complexity and trigger a swift response





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They transform static IT architectures to dynamic IT

systems that promise to optimize business processes,

create new business models and reduce costs and risks.





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The innovation at this intersection can create

technologies to bring environment

awareness, create contextual

interactions & self-learning





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A new smart world is

created at the

intersection of IT

systems &

machines

1 Level

2 Level

3 Level

4 Level

Monitoring Data

Process Optimization

Decision Analytics

Situational Awareness

1 Level

2 Level

3 Level

4 Level





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Presence based advertising, on

demand pricing, payments based

on locations of consumers

Inventory and supply chain

monitoring

Monitoring data from

equipment, the behavior of

people, things or data through

space and time, predictive

maintenance & intelligent controls

1 Level





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Continuous improvement in manufacturing lines

Smart metering and energy grids that match

loads generates capacity in order to lower costs

Data center management to optimize energy,

storage and processor utilization

Process optimization optimized resource consumption

2 Level





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Oil field site planning,

with 3D visualization and

simulation

Real-time monitoring of

chronic diseases to help

doctors determine best

treatments

Sensor driven

decision analytics

3 Level





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Asset monitoring

Monitoring health of people &

their environment, detecting

health emergencies &

responding to them

Global Command Center on

network and hardware, cloud,

etc.

Enhanced situational

awareness, contextual

interactions, self-learning,

self-healing

4 Level





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Assure HealthTM Cardiac Necklace Remote Cardiac Monitoring Solution

Portable device with

ultra small wearable

sensors for

monitoring vital

parameters

Vital statistics such as

ECG, heart rate, body

temperature monitored

on real time basis and

transmitted to the

doctors laptop / mobile

Remote healthcare

solution for 24X7

monitoring and

timely attention





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Non-intrusive easy

to use solution for

remote monitoring

of critical patients

Real time analysis

and faster

decision making

for efficient

healthcare

Enhanced

customer

experience

and delight





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High Value Asset

Tracking Centrally monitoring the

location of high value assets

in real time, to ensure their

safety and prevent theft

Fleet Tracking Monitor an entire fleet of mobile

assets (trucks, cabs or cargo)

from central location – capable

of monitoring location, speed,

engine status (in-use or idle),

fuel consumption, advanced

analytics to deduce the driving

behavior and driver fatigue

Structural Health

Monitoring Fiber optic sensors capable

of detecting minute changes

in strain (1 micro strain) and

temperature (< 1 °C) and

hence used to detect and

predict the impact of

damage to structures

Asset Monitoring Solutions Next generation asset visibility solutions





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Prevention of

theft and

ensure safety

of assets

Enable

precautionary

actions for

structures thus

prevent losses

and save lives

Improved

compliance

and

situational

awareness





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New and innovative

materials giving rise to

sustainable, longer life and

technologically smart products





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Using less physical

material in making a widget or

as revolutionary as obviating the

need for the physical material

from a product entirely is the key





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Reducing barriers and

enabling affordable,

rapid, adaptable,

energy-efficient manufacturing is critical





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Digital Substitutes 1 Level

Product Dematerialization 2 Level

Context Aware & Smarter Products 3 Level

Nano Materials and Bio-synthesis 4 Level

1 Level

2 Level

3 Level

4 Level

Figuring a way a product

or service is delivered that

consumes fewer

resources than the

traditional way is the key





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Response to the rapid digitization of culture is pushing many consumables into

less tangible data transactions





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So, exploiting the

increasing range of

opportunities to replace

physical things with

digital substitutes is

the key

Digital Substitutes Level 1



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Already this is starting to happen, with many people

now downloading or streaming music,

video, software and books from the Internet, rather than

purchasing / transporting physical

media





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There is a large and

fast-moving shift occurring

within the landscape of

tools & technology





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This shift is being driven by rising

production costs and an increasing

awareness of the very real environmental impacts of

producing durable goods and managing their end-of-life down-

streaming into landfills





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The key is

dematerialization

of product by developing

and adopting new

manufacturing and

distribution processes

e.g. 3D printing that produces less

waste, can be stored and

transported digitally, allowing

physical resources to be saved

Product Dematerialization Level 2





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With sensors and

sensing applications

proliferating in the

modern world

The use of context

in devices is

receiving increasing

attention





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There is a greater demand for systems being aware

of its surroundings, its users and their

working context



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The systems should have the

ability to show relevant

information that will assist users

in decision making

This is creating a world of

Game changing

smarter products that are context aware

Context Aware & Smarter Products Level 3





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There is a call for every device to be smaller and

more powerful than any previously envisioned





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Here comes the material, which is notable for

their extremely small size but still has

the potential for wide-ranging

industrial, biomedical, and electronic

applications

Nano Materials and

Bio-synthesis Level 4





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Connectivity and collaboration will drive

next generation Innovation



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We believe new ideas for

future products and services

will emerge from both

inside and outside the

organization



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Open Execution platforms harness the power of

idea sourcing and fosters a new culture of collaboration

To assemble teams

Organize & define work for

breakthrough and regular

outcomes





90

The following skills are

going to be essential

to the quality talent in

the future

Sensing

Integration

Virtual team management

Security of information





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Co-Innovation

In summary Open Execution is a platform that enables

collaboration between the inside and outside of

enterprises

PILOT

BUILD

MONETIZE

IDEATE Customer

Wipro

Partners

Academia





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2 3

4

5

Immersive

Experience

Ubiquitous

Enterprise

Smart Systems Next Gen Materials

and Manufacturing

Learning

Systems

Computing

Hyper-

connectivity

Extended

Enterprise

Cyber

Physical

convergence

Sensing

User Experience

Design

Humanistic

Technologies

Gamifications

Social

Nano Materials

3D

Printing

Future Machinery

Bio-Synthetics

Brain-Machine

Interface

Artificial

Intelligence in

Enterprise

Data Scale

and IA 1

Hyper-

Personalization

Predictive

applications

Drones

Robotics

Integrated

Sensors

Augmented

Reality

Wearable

Devices

BOT’s

Pattern

recognition

NLP

Perception

Augmentation

Addictive

Manufacturing





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Innovation at the Intersection of Technologies

Chief Technology Office

Create new

products &

services

1 Open new

markets 2

Enhance

user

experience

3 Bring quantum

change in

operational

efficiencies

4





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CHIEF TECHNOLOGY OFFICE INNOVATION AT THE INTERSECTION OF TECHNOLOGIES

Thank You

innovation at the intersection of technologies

Technology

intersection of technologies

intersection of data

technology demand

new technologies

technology crux

technology breakthroughs

forces wipro open execution

new customers