Bruce ColleyAccess to Finance

First principlesIdentifying need

“Innovation Ladder”

“Finance Escalator”

“Funding Gap”

“Valley of Death”

The Journey – Escalator?

Or this?

Or this!

Kic

k-st

arte

r

Kic

k-st

arte

r

Crowd-funding

What are investors looking for?

• Right people

• Assets & IPR

• Defendable USP

• Growth Sector

• Scalable

• Demonstrable Market Demand

• Revenue generating

• Commitment

• Wow factor

InvestmentAttractive

What are investors looking for?

• Cultural change–Life style v. project

• Advisors• Due diligence• Documentation, procedures,

controls• Management team• Understand the investor• Exit strategy–Commitment

• Energetic / Committed

InvestmentReady

Planning for success

• Start from the end and plan backwards – the Exit!

• Plan your short term / medium term funding –develop a funding strategy

• What do you want from your investors – its never just the money! Negative or positive?

• Work with good advisors – mentors – coaches

• Do your own due diligence on everyone you work with and with potential investors

• Innovate UK-supported companies offer attractive validated, de-risked opportunities for private sector funders

www.innovateuk.gov.ukBruce ColleyAccess to FinanceInnovate UKbruce.colley@innovateuk.gov.uk@brucecolley107919 042375