innovation and adtran presented by: brent frederick, regional sales manager

1® Adtran, Inc. 2008 All rights reserved

Innovation and ADTRAN Presented by:

Brent Frederick, Regional Sales Manager


Today We will Talk about…

Moscow

Kids

Nuns

Health Care


But First, Who is ADTRAN? Leading provider of networking and

communications equipment

– ADTRAN solutions enable voice, data, video, and Internet communications

– Widely deployed by carriers, SMBs and enterprises worldwide

– Nearly every T1 in the nation delivered via ADTRAN equipment

– Market leadership position in Integrated Access Devices and #2 in Branch Office Access Routers

25 years of experience building innovative solutions supporting next generation technologies

Financially stable

– Long history of profitability

– History of success during challenging times

Fast Facts: Founded in 1985 Publicly traded on NASDAQ: ADTN 2010 Revenue - $604 million 2011 Revenue $717million 2,200 employees worldwide Broad portfolio – 1,700 products

Fast Facts: Founded in 1985 Publicly traded on NASDAQ: ADTN 2010 Revenue - $604 million 2011 Revenue $717million 2,200 employees worldwide Broad portfolio – 1,700 products

ADTRAN Headquarters, Huntsville, AL

Fast Facts Founded in 1985 Publicly traded on NASDAQ: ADTN 2012 Revenue - $620m Q42 2012 Net Income – $139million 2,200 employees worldwide 50 countries Diverse Broad portfolio – 3,200 products

Fast Facts Founded in 1985 Publicly traded on NASDAQ: ADTN 2012 Revenue - $620m Q42 2012 Net Income – $139million 2,200 employees worldwide 50 countries Diverse Broad portfolio – 3,200 products


Market-Proven Superiority

Highest-performing products

Market-proven reliability

#2 North American Branch Office Router Market share

#1 Market Share Integrated Access Devices

10-years in the Internetworking market

Deployed by carriers worldwide, and numerous business and government agencies

Carrier Class Reliability


Industry Acknowledgement

Forbes “Top 200 Best Small Companies”

Fortune “40 Stocks to Retire On”

Featured in “The Breakthrough Company”

National Media Participation– Cover story for NGN Magazine – Wall Street Journal – Fortune– Business Week


ADTRAN Success Story:The City of Moscow

THE CHALLENGES Distributed municipality located in Moscow, Idaho 15 Municipal locations on city-wide fiber. New VoIP System was experiencing many problems b/c of the data

infrastructure such as dropped calls, packet loss, and low speeds. They needed a cost effective, highly reliable data infrastructure.


ADTRAN Success Story:The City of Moscow

ADTRAN SOLUTION NetVanta 4430 and 3430 Routers. Used to terminate WAN Fiber and Copper. NV 4430 is capable of up to 750 Meg Ethernet Fiber WAN Connect

LIST Price: $2,800 NV 3430 is capable of 50-65 Meg Ethernet Copper, LIST Price: $895 NetVanta 1544, 1534, and 1234/1238 series switches. Cost-Effective, Layer 2 and 3 Gigabit and 10/100 Ethernet with

POE available as well.

Summary They paid ½ the cost of the “market leader” and got

an enterprise-grade solution. Quote: “We had spent 3-4 months with our

previous hardware Vendor trying to fix the problems

and the ADTRAN NetVanta products fixed our

problems in hours.” –Jesse Flowers, IS Director


Useful Tools for Moscow: Media Diagnostics

Cable Diagnostics:• Dramatically reduce amount of time spent

troubleshooting cabling issues

• Determines length of a cable

• Detects the open cable pair and shorted cable pair

SFP Diagnostics:• Helps diagnose problems with fiber

connections by providing SFP diagnostic information. Transmit/Receive power levels, temperature, etc.


Useful Tools for Moscow: Port Scheduler

Port Scheduler• Conserve power by powering down

devices during non-business hours

• Reduce cooling cost

• Improve security by disabling ports when not in use

• Disable access points or conference room ports

• Schedules can be set independently for each port

• Don’t power down video surveillance cameras or certain phones


Useful Tools for Moscow: Power Conservation

Power Over Ethernet • Intelligent power management

• Automatically budget PoE power

• Conserve energy by powering down devices when not in use• Eliminate the need to add additional electrical wiring• Provide the network infrastructure for VoIP, Wi-Fi and video surveillance• Prepare for future network needs• 802.3af and pre-standard PoE

fully supported ADTRAN Designed Power Supply

– Not constrained to “it’s close” off-the-shelf supplies


ADTRAN Success Story:Hamilton Heights Schools

THE CHALLENGES Moving to a 1:1 environment Staying competitive in a district challenged to maintain enrollment Needed a campus-wide, easy to manage, yet enterprise-grade

wireless solution. Network Security on the WLAN Needed to account for future growth without “breaking the bank”

down the road with extra expenses like forklift upgrades of WLAN hardware controllers.


ADTRAN Success Story:Hamilton Heights Schools

ADTRAN Solution ADTRAN NetVanta 1544, 1534, and 1234/1238 switches. ADTRAN’s Bluesocket VWLAN Wireless Solution. Provides a consistent wireless product offering across all buildings

without the expense of pricy hardware controllers. Gave them fault tolerance and redundancy with the use of separate

VMWare instances. A feature rich solution with excellent security where authentication is

handled at the AP level, keeping unwanted traffic off the network.

Summary

“We compared the cost of ADTRAN

to Meraki, Cisco, and others, and

because of the security, manage-

ment, and VMWare-based control,

ADTRAN was a clear choice!”

-David Slabe, Tech Coordinator


A bit more on VWLAN: WiFi Evolution

1st Generation 2nd Generation 3rd Generation 4th Generation

Controller-based

Controller-less

Autonomous Access Points

Controller-based Single Channel

Distributed Data Plane

Virtual ControlVirtual ControlMigration toward Distributed Data Plane


What is WLAN Virtualization?

Traditional Controller-Based Architecture

Three planes existed in centralized controller

Not a scalable solution for 11n deployments

Virtual Controller Architecture

• Eliminates the controller hardware• Moved control and mgmt to hypervisor• Moved the data plane to the AP

WLAN Controller Access Points Access PointsHypervisor

Management Plane

Control Plane

Data Plane

Physical / MAC Layer

Management Plane

Control Plane

Data Plane

Physical / MAC Layer


vWLAN Solves Security Problems

LAN Switch

Wireless Controller

VMware enabled Access Point

Unwanted Traffic

Groomed traffic

Data CenterVirtual Control

Control traffic

Unwanted traffic is turned away at the access point and never enters the LAN

An in-line device that can be hacked (wireless controller) is eliminated


EMEA

vWLAN Enables Centralized Control

Asia-Pac

Headquarters

Canada

WAN

No need for physical controllers at each site All access points controlled and managed

from VMware Consistent traffic management, security

policy, and user experience across all locations

Allows for redundant/fault tolerant

virtual controllers.


ADTRAN Success Story:Order of Franciscan Sisters

THE CHALLENGE Provide centrally managed, cloud-controlled WiFi for multiple sites

across the nation. They needed a cost effective & secure enterprise solution to be

managed by their limited IT Staff.

THE SOLUTION ADTRAN NetVanta Switches and Bluesocket VWLAN Wireless. Provides one consistent data & wireless standard across all sites With virtualization technology they have built-in

network redundancy with failover.

Faster Wireless = Happier Nuns!


ADTRAN Success Story: Health Care Services

THE CHALLENGES Needed a standard voice & data solution across all 100 sites. Some sites need new VoIP now, some new data, some new wireless. Needed a strong telecommunications partner with a stable financial

history and with innovative solutions. Guess who they chose?


ADTRAN Success Story:Health Care Services

ADTRAN Solution ADTRAN’s NetVanta 7100 “office in a box” VoIP solution. Future potential to support all sites with 1 ADTRAN Voicemail

Solution. ADTRAN switching including ActivReach for areas that need

100mbps but where they cannot run new data cabling. ADTRAN/Bluesocket VWLAN for wireless.


ADTRAN’s All-in-One NetVanta 7100 VoIP Solution

NetVanta 7000 Series

Simple, reliable, affordable solution with maximum functionality, designed for SME

NetVanta 7000 Series

Simple, reliable, affordable solution with maximum functionality, designed for SME


NetVanta 7000 Series – Feature Highlights

Supports up to 100 VoIP stations Includes Voicemail 3000 msgs, 50

hours Includes Multi-level Auto Attendant Supports Analog phones, FAX,

modems Supports Analog, T1, PRI trunks Supports SIP Trunking and

Networking

Supports high speed Internet access Includes Firewall and VPN (7100) PBX & Key System Modes Integrated Messaging – Voicemail to

email Basic ACD, E911 support Zone Paging, Find Me/Follow Me Options for Unified Communications

ADTRAN SMB solutions are Simple, Smart and Reliable


Easy to Use

Business Automation

Client Experience

Increased Productivity

Lower TCO

Enhanced Customer Intimacy

Simplified Administration

Reduced Costs

Anytime anywhere communication

Value PropositionNetVanta UCUser Needs

Unified Communications Server Solutions

Bringing people and information together with Unified Communications

Unified Messaging

Conferencing

Telephony

PagingPresence

Find Me / Follow Me

Appointment Reminder

Simplified Administratio

n

Desktop Faxing


ADTRAN Unified Communications

ADTRAN UC is excellent as a complimentary solution to existing VoIP offerings

UCS as a Voicemail Replacement• Give users a 21st Century VM offering with things like VM to E-Mail

through Outlook • Save $$ by continuing to use existing handsets• Solution scales to thousands of users and has been sold multiple

times over with multiple voice systems from manufacturers such as Avaya/Nortel, Toshiba, NEC, Samsung, and many others

ADTRAN UC as an IVR solution used with existing voice system• Great for any type of inbound or outbound IVR such as appointment

reminders and school closing notifications• Cost effective and customizable.


ADTRAN ActivReach for 100 mbps POE over long distances or sub Cat-3 Cabling

www.adtran.com/activreach

http://www.adtran.com/activreach


Typical ActivReach Ethernet Deployment

The flexibility of the NV1535P allows for standard IEEE Ethernet speeds of 10/100/1000 over CAT5/CAT6 or speeds of 10/100 Mbps over legacy voice-grade copper, CAT3 with ActivReach

Using ActivReach, end-points can be connected at distances up to 1200 ft


In Summary

Moscow

Kids

Nuns

Health Care

INNOVATIVE SOLUTIONS MEANS ADTRAN!

innovation and adtran presented by: brent frederick, regional sales manager

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