1. INNOVATION inINNOVATION inTECHNOPRENEURSHIPTECHNOPRENEURSHIPPresented by:NorHashim Bin Abu SamahUTM S.P.A.C.EMay 20, 2013

2. Outlines What is Innovation? Creativity & Innovation Innovation Vs Invention Types of Innovation 3. Innovation @ SunMicrosystem 4. What is Innovation ? a new idea, method or device. the process of making improvements byintroducing something new. the process of translating new ideas intotangible product. the successful exploitation of new ideas. A creative idea that is realized. change that creates a new dimension ofperformance. 5. The Concept of Innovation Generally understood as the introduction of anew thing or method. embodiment, combination, or synthesis ofknowledge in original, relevant, valued newproducts, processes, or services. Concerned with the commercial andpractical application of ideas or inventions. 6. Innovation & Creativity All innovation begins with creative ideas . . .We define innovation as the successfulimplementation of creative ideas. Creativity by individuals and teams is astarting point for innovation; the first isnecessary but not sufficient condition for thesecond 7. Innovation vs Creativity Creativity coming up with ideas. Innovation bringing the ideas to life. Creativity displayed by individuals. Innovation occurs in the organisational andsocietal context. 8. Innovation vs Invention Invention - the creation of new tools or thenovel compilation of existing tool. Innovation occurs when someone uses aninvention - or uses existing tools in a new way- to change how the world works, how peopleorganize themselves, and how they conducttheir lives. 9. So Innovation isInnovation is the management of all theactivities involved in the process of ideageneration, technology development,manufacturing and marketing of a new (orimproved) products/services ormanufacturing process or equipment. 10. Types of InnovationTypes ofInnovationBusiness ModelMarketingOrganisationalProcessProductServicesSupply ChainFinancialSubstancial 11. Product Innovation Involves the introduction of a new good orservice that is new or substantially improved. Might include improvements in functionalcharacteristics, technical abilities, ease ofuse, or any other dimension. 12. Business Model Innovation A method of doing business by which acompany can generate revenue to sustainitself. Informal and formal models that are used byenterprises to represent various aspects ofbusiness. Involves changing the way business is done interms of creating values. 13. Marketing Innovation Development of new marketing methods withimprovement in product design or packaging,product promotion or pricing. 14. Process Innovation Involves the implementation of a new orsignificantly improved production or deliverymethod. Just in Time Manufacturing Toyota &Dell 15. Service Innovation Involves less technological advance but moreinteractive and information-intensivemainly due to the characteristics of servicesper se. Can be found both in manufacturing andservice firms since they can, particularlyobviously at present, provide services tocustomers. 16. M Commerce Maybank2U 17. Identity card, including fingerprints and photo Driving license Passport health information e-cash, though with a maximum limit of US$500 ATM integration Touch n Go Digital certificateMyKad 18. Fast Company 100 InnovativeCompanies 19. The Most InnovativeCompany in Asia 20. Failure in Innovation? 21. Thank YouLets Innovate!May 20, 2013 22. Activity4The Blue Ocean StrategyEureka