INNOVATE OR DIE…IOWA DELANEY LYNCH

VP IDEATION DIR INTEGER @ideagal620

DEATH? REALLY?

DRAMATIC PAUSE

Wherever innovation comes from, howeverit’s done, and in whatever part of the business it occurs, companies need to continuously innovate or risk dying Read more: http://www.businessinsider.com/innovate-or-die-a-mantra-for-every-business-2013-7#ixzz3WkBkLJ9x BUSINESS

INSIDER

WE ARE A NATION BUILT ON INNOVATION

WE THINK OUTSIDE THE

(TEA) BOX

WE BELIEVED THERE WAS A BETTER WAY

WE’VE EXPLORED

NEW SPACES

BUT AT TIMES WE MAY LOSE OUR WAY

EMBRACE THE UNKOWN IN INNOVATION OR RISK ITS ALTER EGO…IRRELEVANCE

FRANK MAHER CEO INTEGER

IRRELEVANCE = DEATH OF CONNECTION & COMMERCE

LOSING GROUND

STUCK IN ONE PLACE

NOWHERE TO GO

VULNERABLE

IOWA HAS INNOVATION

AT ITSCORE

WE WENT IN A NEW DIRECTION

DEBUTINGINNOVATIVE

LICENSES

TAKEN ON NEWCHALLENGES

UPPEDSOCIAL

CONNECTION

NEEDSONGOING INSPIRATION

& LEAPS OF IMAGINATION FROM MANY CREATIVE SOURCES

A DECADE OF INNOVATIVE TRENDS

#INSIGHTINGS15 2015

A LOT OF INNOVATION HAS HAPPENED IN 10+YEARS

TECH TIMELINE 2013  

2014  

2012  

2011  

2010  

2009  

2008  

2007  

2006  

2005  

2004  

2003  

2015  

SIXTY+ INNOVATIVEMACROTRENDS OVER ONE DECADE

2005 TRENDS

BRANDED BRANDS

SELF SERVICE

MENTALITY

SACHET MARKETING

DAILY

LUBRICANTS

HIVING

GRAVANITY

TRANSUMERS

TORQUING

POP UP RETAIL

2006 TRENDS

MASTERS OF THE

YOUNIVERSE

CURATED CONSUMPTION

TECHNOMORPHING JOI DE VIVRE

PREMIUM PRIVATE LABEL

CELEBREALITY BIG SCREEN VS SMALL SCREEN BEING/BRAND

SPACES BRANDERTAINMENT

MILLLENNIALS GREEN IS A GO

GIVE BACK DESIGN AS

DIFFERENTIATION SPIRAL, VIRAL, "

BIG BUZZ CONSTANT

CONNECTION STORYTELLING

2007 TRENDS

TIME

COMPRESSION

CONSUMER MADE

MACRO-SENSORY

STATUS "SKILLS

PERSONAL

AUTHENTICITY

SUSTAINABILITY

STORY"SELLING

2008 TRENDS

GET REAL

UNREAL WORLD

HAPPY"NOMICS

USER

GENERATED DISCONTENT

TECHNORAMA

ARTIZEN

2009 TRENDS

CULTURE SHOCK

SMALL IS BIG

PERK"

ONOMICS

HOMING INSTINCT

CROWD CLOUT

DIGITAIL

2010 TRENDS

NEXT"BESTING

RETAIL REDEFINED

GLOCAL"IZATION

BLURRING"WORLDS

MULTI-ME

2011 TRENDS

THE NEW BUSY

COLLABORATIVE CONSUMPTION

SHIFT TO THRIFT

REVOLVING DÉCOR

LUXYOURY

2012 TRENDS

MASH UPS

RETAIL

RENNAISANCE

HYPER"PERSONAL"IZATION

2013 TRENDS

SHOPPER AS SALES ASSOCIATES

VALUE BASED

RETAILING

BRAND"(R)EVOLUTION

2014 TRENDS

WEARABLE

TECH

SHOP"TIMIZATION

BRAND"SCAPING

“a macrotrend is bigger than a fad—!it’s a cultural movement integrated into lifestyles over !at least a decade.”

time

FAD

seamless constant connection

TREND MACROTREND

THE TOP TEN INNOVATIONS THAT HAVE CHANGED MARKETING

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

TOP TEN FROM THE PAST TEN

POP UP RETAIL

CURATED CONSUMPTION

STORY"SELLING

HAPPY"NOMICS

CROWD CLOUT

NEXT"BESTING

SHIFT TO THRIFT

HYPER"PERSONAL"IZATION

SHOPPER AS SALES ASSOCIATES

SHOP"TIMIZATION

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://www.youtube.com/watch?v=iXJEcPQQ0SU  

POP UP RETAIL

Temporary space to engage

shoppers in interactive, memorable experiences

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-p://www.angieslist.com/how-­‐it-­‐works.htm/?gclid=CjwKEAjwi6OeBRCCrZqp-­‐qaQhhISJACrYtAx-­‐l0Aj4ksDsfl4Nxc9UYT6tqmzsWqw07_B97v3kvqBoClLbw_wcB&CID=GoogleBrand2014&s_kwcid=AL!3718!3!48341693801!e!!g!!angies%20list'&ef_id=UWyH6gAABVfeSRYt:20140718150432:s      h-p://www.yelp.com/saint-­‐paul-­‐mn-­‐us    

CURATED CONSUMPTION

The best "

of the best "to buy

selected by those you

respect but don’t really

know"

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://www.youtube.com/watch?v=h1YvJBwC4xQ  

STORY"SELLING

Weaving "a tale so

compelling "it leads to sales and

brand conversation

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://www.youtube.com/watch?v=t9cmoT_wb0A  

HAPPY"NOMICS

Putting "

a positive spin on the

selling experience so that it goes viral

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://play.google.com/store/apps/details?id=com.waze&hl=en  

CROWD CLOUT

The power

of the people coming

together to change"

the way it works for

betterment of all

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-p://factory.jcrew.com/index.jsp  

NEXT"BESTING

Trading "over to

something that costs less but is

still a brand you know and love

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://www.youtube.com/watch?v=q0mDpix0XGY  

SHIFT TO THRIFT

Shifting the price/value

equation where

money is spent on

quality not quantity

2013 TRENDS

2014 TRENDS

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

h-ps://www.youtube.com/watch?v=7CCPIU9IjEk  

HYPER"PERSONAL"IZATION

Social data traded for "

a more custom

experience

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-p://socialfresh.com/the-­‐power-­‐of-­‐the-­‐pinner/  

SHOPPER AS SALES ASSOCIATES

Peer to peer

sharing "and social connection

around brands and

products resulting "in a sale

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

h-ps://www.youtube.com/watch?v=MZy69jEVD6s  

SHOP"TIMIZATION

Bringing "

fave online behavior "

to the retail space

Change is coming faster than ever. Success can lead to lethargy. Complacency kills creativity. INNOVATE OR DIE.

UNRELENTING INNOVATION

BY G. TELLIS

IF YOU WANT TO INNOVATE…DON’T BE AFRAID TO SAY “WTF?!” SHAKE THINGS UP. DO SOMETHING THAT F’N SCARES YOU. STAY RELEVANT. LOOK TO INNOVATIVE TRENDS…

THX DELANEY LYNCH VP IDEATION DIR (AKA MO FO INNOVATION MAVEN) @ideagal620

2005 TRENDS

2006 TRENDS

2007 TRENDS

2008 TRENDS

2009 TRENDS

2010 TRENDS

2011 TRENDS

2012 TRENDS

2013 TRENDS

2014 TRENDS

TOP TEN FROM THE PAST TEN

POP UP RETAIL

Temporary space to engage

shoppers in interactive, memorable experiences

CURATED CONSUMPTION

The best "

of the best "to buy

selected by those you

respect but don’t really

know"

STORY"SELLING

Weaving "a tale so

compelling "it leads to sales and

brand conversation

HAPPY"NOMICS

Putting "

a positive spin on the

selling experience so that it goes viral

CROWD CLOUT

The power

of the people coming

together to change"

the way it works for

betterment of all

NEXT"BESTING

Trading "over to

something that costs less but is

still a brand you know and love

SHIFT TO THRIFT

Shifting the price/value

equation where

money is spent on

quality not quantity

HYPER"PERSONAL"IZATION

Social data traded for "

a more custom

experience

SHOPPER AS SALES ASSOCIATES

Peer to peer

sharing "and social connection

around brands and

products resulting "in a sale

SHOP"TIMIZATION

Bringing favorite online

behavior "to the retail

space