innoblue - bizness

Bizness

Tuesday, November 5, 13

I’ll make money off advertising...


Team of 4


Burning 30k


$0.25 CPM(You get paid 25 cents for every 1000 impressions you give an advertiser)


$.25 / 1000 = $.00025 per ad


$30k burn / $.00025 per ad


120,000,000 impressions per month


Do I need to code?


Jeff Atwood, Founder of Stack Exchange

It puts the method before the problem. Before you go rushing out to learn to code, figure out what your problem actually is. Does

coding solve that problem? Are you sure?


Solve problems


Just in time


#1 thing


Paying Customer


Who?


Problem?


Solution?


$ Pay $


Reach


Build it and they will come


I know what they want


Steve Jobs


Riches in niches


Everyone! Yay!


Research


I need an idea gotta find an

idea because I need an idea


!Tuesday, November 5, 13

NDA


Idea Extraction


PIck a market


Send an email


Subject: Are you the owner? Strange question?

Hi Amy,

I’m Jack Zerby, a local software developer currently doing research on making hair salons more efficient and profitable. profession.

Quick question, if you could wave a magic wand and solve a painful problem in your business what would it be?

Look forward to hearing your thoughts,

Jack


Subject: Are you the owner? Strange question?

Hi Amy,

I’m Jack Zerby, a student at Penn State currently doing research on making hair salons more efficient and profitable. Would you be available for a quick phone call on Wednesday at 2pm?

I’d be happy to send you the results of my research when complete.

Thanks,

Jack


To Do ListCalendar

Email Subjects


Trade shows


Pay them


•What is the most important activity in your business?

•Do you have any pain associated with this activity?

•Can you walk me through a typical day for you?

•What takes up most of your time?

•What are you currently doing that frustrates you?

•What tasks are you doing that you believe can be made easier?

•What do you use excel for in your business?

•What is the most expensive problem in your business?

•What’s a problem that you’ve tried to solve in the past but didn’t work?

•What would you like to do with you mobile phone, but can’t?


DIY


Maximum Learning with Minimal Effort


Don’t waste time


Static


Balsamiq + PeoplePerHour.com + Flinto


Frankenstein


(646) 762-0374


Wizard Of Oz(Behind the scenes)


Concierge(Be the software)


Validate


Cold Email


WIIFM


Keep it short


Yea right...


Twitter + LanderApp + Buffer

Twitter + LeadPages + Buffer

Twitter + Unbounce + Buffer


Automate


Grow


innoblue - bizness

Business

painful problem

expensive problem

im jack zerby

buer twitter

idea extractiontuesday

quick question

strange question

hair salons