initial dissemination material - cordis · a usb flash drive with the ficontent and fi-ppp logos,...

D8.1

INITIAL DISSEMINATION MATERIAL

June 2013

ABSTRACT

This document presents the “Dissemination and Communication

Strategy and Implementation Plan” of the FI-CONTENT 2 project,

based in particular on its “SEO and social media strategy and

implementation plan”. It describes the process, involving all FI-

CONTENT 2 partners, that has allowed, within the 3 first months of the

project (April-June 2013), to conceptualize, discuss, agree, develop and

finalize all dissemination and communication tools: web site and social

networks, brochure and trailer, posters and kakemono, goodies,

exhibition booth, project reference presentation, deliverable and

PowerPoint templates, etc. Illustrations of all dissemination and

communication tools produced at the end of the period are included into

the present document.

This document is a deliverable of the FI-CONTENT 2 Integrated Project supported by

the European Commission (DG Connect) under its FP7 research funding programme,

and contributing to the FI-PPP (Future Internet Public Private Partnership) initiative.

© FI-CONTENT 2 consortium 2013

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DISCLAIMER

All FI-CONTENT 2 consortium members have agreed to full publication of this document.

All intellectual property rights are owned by the FI-CONTENT 2 consortium members and are protected by

the applicable laws. Except where otherwise specified, all document contents are: “© FI-CONTENT 2 project

- All rights reserved”.

Reproduction is not authorised without prior written agreement. The commercial use of any information

contained in this document may require a license from the owner of that information.

All FI-CONTENT 2 consortium members are committed to publish accurate and up to date information and

take the greatest care to do so. However, they cannot accept liability for any inaccuracies or omissions nor

do they accept liability for any direct, indirect, special, consequential or other losses or damages of any kind

arising out of the use of this information.

DELIVERABLE DETAILS

[Full project title]: Future media Internet for large-scale CONTent experimENTation 2

[Short project title]: FI-CONTENT 2

[Contract number]: 603662

[WP n°]: WP8

[WP leader]: Sigma Orionis

[Deliverable n°]: D8.1

[Deliverable title]: Initial Dissemination Material

[Deliverable nature]: Report (R)

[Dissemination level]: Public (PU)

[Due delivery date]: M3 (June 2013)

[Actual delivery date]: July 16, 2013

[Editor]: Roger Torrenti (Sigma Orionis)

[Internal Reviewers]: Henri Fourdeux (Technicolor)

Carmen Mac Williams (Grassroots Art & Research)

[Suggested readers]: FP7 project partners

[Keywords]: Future Internet, FI-PPP, ICT platforms, social connected TV, smart city

services, pervasive games

[File name]: FI-CONTENT 2_WP8-001_D8.1_V1.0


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EXECUTIVE SUMMARY

This document presents the “Dissemination and Communication Strategy and Implementation Plan” of the

FI-CONTENT 2 project, an Integrated Project supported by the European Commission (DG Connect) under

its FP7 research funding programme, and contributing to the FI-PPP (Future Internet Public Private

Partnership) initiative.

The document is based in particular on the project “SEO and social media strategy and implementation plan”

and describes the process, involving all FI-CONTENT 2 partners, that has allowed, within the 3 first months

of the project (April-June 2013), to conceptualize, discuss, agree, develop and finalize all dissemination and

communication tools:

Web site and social networks,

Brochure and trailer,

Posters and kakemono,

Goodies (USB flash drive),

Exhibition booth,

Project reference presentation,

Deliverable and PowerPoint templates.

Illustrations of all dissemination and communication tools produced at the end of the period are included into

the present document.


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LIST OF AUTHORS

Organisation Author

Sigma Orionis Roger Torrenti, Nga Tran, Marta Arniani


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TABLE OF CONTENTS

1 - OBJECTIVE OF THIS DOCUMENT .......................................................................................... 7

2 - FROM CONCEPTS TO DISSEMINATION AND COMMUNICATION TOOLS ........................................ 8

2.1 - Initial discussions and decisions at the kick-off meeting ....................................................................... 8

2.2 - Preparation and discussion of a draft DCSIP ....................................................................................... 8

2.3 - Intense specification and development phase ...................................................................................... 9

2.4 - Contribution to DWG activities ............................................................................................................ 14

3 - CONCLUSION .................................................................................................................. 15

ANNEX A DRAFT DCSIP ................................................................................................... 16

ANNEX B PROJECT PRESENTATION PREPARED FOR THE FIA MEETING IN DUBLIN................... 21


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ABBREVIATIONS

DCSIP Dissemination and Communication Strategy and Implementation Plan

DoW Description of Work

DWG Dissemination Working Group set at the FI-PPP programme level

FI-PPP Future Internet Public Private Partnership

FIA Future Internet Assembly

PMC Project Management Committee

SEO Search Engine Optimisation

WP Work Package


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1 - OBJECTIVE OF THIS DOCUMENT

This document is a Deliverable of the FI-CONTENT 2 project, supported by the European Commission

through its FP7 research funding programme.

It has been prepared in the framework of project work package n°8 (WP8: “Dissemination”) led by Sigma

Orionis) and presents the “Dissemination and Communication Strategy and Implementation Plan” (DCSIP) of

the FI-CONTENT 2 project, based in particular on its “SEO and social media strategy and implementation

plan”.

It describes the process, involving all FI-CONTENT 2 partners, that has allowed, within the 3 first months of

the project (April-June 2013), to conceptualize, discuss, agree, develop and finalize all dissemination and

communication tools:

Web site and social networks,

Brochure and trailer,

Posters and kakemono,

Goodies (USB flash drive),

Exhibition booth,

Project reference presentation,

Deliverable and PowerPoint templates,


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2 - FROM CONCEPTS TO DISSEMINATION AND COMMUNICATION TOOLS

2.1 - Initial discussions and decisions at the kick-off meeting

Kick-off meeting of the FI-CONTENT 2 project – July 2013

The FI-CONTENT 2 project started its activities on April 1, 2013. A kick-off meeting involving all partners was

convened for mid-April by the project coordinator, Technicolor, in their Paris premises.

On this occasion, Sigma Orionis, leader of project WP8 (Dissemination) shared a presentation to remind all

partners what had been planned in the DoW regarding dissemination and communication activities, and to

facilitate the discussion on the tasks to be developed in the short term (precise definition of the tasks and

task repartition between partners).

This meeting was successful and led in particular to the decision that dissemination and communication

activities should be developed faster than planned in the DoW if possible, taking into consideration the

project final master schedule: the web site, social networks and all collaterals should be ready by the end of

month 3.

2.2 - Preparation and discussion of a draft DCSIP

Sigma Orionis then prepared and shared with all WP8 partners at the end of April a draft DCSIP

(Dissemination and Communication Strategy and Implementation Plan), reproduced in Annex A.

This document aimed at proposing all partners to agree on the reasons why FI-CONTENT 2 should develop

dissemination and communication activities and whom should the target audience be.

The following was proposed:

FI-CONTENT 2 partners have to widely disseminate their results because it is commendable

requirement for all FP7 projects,

They also have to strongly communicate on project objectives and developments:

o First and foremost to attract developers and companies (namely SMEs) to get involved in

the project open call (a key success factor for the project) and in future developments

(ensuring a strong use of developed platforms in FI-PPP phase 3),


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o Also to contribute to the overall impact and success of the FI-PPP programme as a whole

and to increase the image and reputation of project partners.

The draft DCSIP also aimed at:

Deriving from the above what should the project image and key messages be (leading to a

storytelling version of the project presentation),

Proposing a project logo concept and URLs, a web site concept, and a strategy for the web site,

Setting a reference master schedule which WP8 could refer to.

A telco was organized beginning of May to discuss this draft DCSIP with all partners involved in WP8, which

allowed us to:

Discuss in detail and agree on all aspects of the document,

Prepare a first version of the project corporate presentation, required to introduce the project at the

FIA meeting of May 6-8, 2013 held in Dublin (cf. Annex B)

2.3 - Intense specification and development phase

From May 15 to June 15 2013, intense specification and development activities took place under the

responsibility of Sigma Orionis, in close interaction with WP8 partners and all partners whenever needed,

and under the supervision of the PMC (WP8 report during monthly PMC telcos).

In a first phase the “storytelling version” of the project presentation, the true skeleton of most dissemination

and communication tools was finalized, used in particular to develop a first version of the project trailer,

uploaded on YouTube and Dailymotion.

Storytelling version the FI-CONTENT 2 project

Then, 3 possible versions of a project logo was proposed to project partners, all of them based on a

crossroads symbol, to symbolize that the project drives innovation at the crossroads of content, media,

networks and creativity. A large majority voted for the one used in the present document. It was also decided

that no strapline, such as “Connected media”, would be used at the present stage of the project.


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The various versions of the logo selected by project partners

Domain names were then secured:

A main one to be used for most dissemination and communication activities: mediafi.org (mediafi

for media future internet and .org because it is coherent with the fact that the project develops open

platforms), mediafi.com and mediafi.eu being also secured,

Another one to be used for those dissemination and communication activities targeting FI-PPP or

FP7 stakeholders: ficontent.eu (re-directing towards mediafi.org).

A WordPress template was then selected, and the development of the web site could start on the basis of

the overall specification included in the DCSIP, and in liaison with partners to whom inputs were requested

(short partners’ profiles, testimonials, description of the three platforms, etc.).

In parallel, a final SEO and social media strategy was prepared (internal document) and various

dissemination and communication tools were prepared or finalized:

A video trailer (available on the home page of the web site),

A new version of the project corporate presentation (uploaded on the web site),

A first version of the project brochure, 4 posters (each of them focusing on a key project message),

and a kakemono (all uploaded on the web site),

A first concept of a FIcontent exhibition booth,

A USB flash drive with the FIcontent and FI-PPP logos,

Project business cards,

PowerPoint and Deliverable templates.

All these tools are illustrated on next pages.

The website and related social networks were available online around June 15 and further refined until the

end of June. No promotion has started at the date when the present document was prepared (June 30)

because it was considered as essential that all partners can be:

Fully briefed on available tools and final dissemination and communication strategy at the FI-

CONTENT 2 plenary meeting of July 2-3, 2013,

Ready then to fully contribute to dissemination and communication activities, which are seen as a

key success factor of the implementation plan.


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PowerPoint template

USB flash drive

Kakemono Project business card


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Series of FI-CONTENT 2 posters Project 6-page brochure


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Exhibition concept and

Project trailer

Exhibition booth concept

Home page of the web site


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2.4 - Contribution to DWG activities

During this period, the WP8 leader has also actively participated through several telcos, a face to face

meeting and email exchanges to the activities of the Dissemination Working Group (DWG) set up at the FI-

PPP programme level and involving the Dissemination leaders of all FI-PPP projects.

This participation has been useful to fine tune the FI-CONTENT 2 DCSIP, and to better understand how to

develop synergies with the other projects, for the benefit of each project and of the FI-PPP programme as a

whole.


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3 - CONCLUSION

Intense activities, involving all project partners, were developed during the first 3 months of the project, not

only to conceptualize, prepare and finalize all dissemination tools and materials planned to be available at

the end of month 3, but also those planned at a later date.

These efforts have led to quite a comprehensive and powerful set of “Initial dissemination material” able to

efficiently support the dissemination and communication activities of the project in the next months.

Obviously, the status reached in terms of dissemination material is not the end of a process: in the next

weeks and months, efforts will be maintained to reinforce and extend this set of tools and materials,

understand from all project partners what more can be done to support them, and to even more strongly

contribute to dissemination activities planned at the FI-PPP programme level.


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Annex A DRAFT DCSIP


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Annex B PROJECT PRESENTATION PREPARED FOR THE FIA MEETING IN DUBLIN

FIcontent In a

nutshell

Carmen Mac Williams | Grassroots Arts and Research

FIA Dublin, May 2013


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3 targeted

applicationsand services

Social connected TV

Mobile city services

Gaming & virtual worlds


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