IAEAInternational Atomic Energy Agency

International Atomic Energy Agency

International Nuclear Information System (INIS)

INIS Web Analytics

13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria

Dmitri MironovINIS, Software Development and Support Group, Software Engineer

IAEA

What is Web Analytics?

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“Web Analytics is:• the analysis of qualitative and quantitative

data from your website and the competition,• to drive a continual improvement of the

online experience that your customers have,• which translates into your desired outcomes

(online and offline).”Avinash Kaushik

“Web Analytics 2.0”

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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What Does Web Analytics Do?

It answers these questions:

• Who is coming to our website and why?• How can we get more of these people?• What are they doing (trying to do)?• What is the gap between what they are doing and

the ideal?• What are ways we can close the gaps?

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What Does Web Analytics Do? (cont.)

It allows us to:

• Measure a variety of metrics: visits and new visits, pageviews and time on page, bounce rate and exits, etc.

• Study visitor, navigation, and traffic patterns• Analyse site search pattern• Determine if your site has reached success

413th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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Our Tool

• External to our servers• Offered free by Google• Excellent graphical representation of data• Highly customizable and rapidly evolving• Provides marketing-based analysis• Allows several tracking codes on the page

5

Analytics:

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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Where Do We Use GA?

Google Analytics tracks three our sites:

• INIS Collection Search• INIS website on iaea.org• Members’ Area part of INIS website

613th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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How Do We Use Google Analytics?

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Initial actions:

• Configure Google Analytics profiles• Configure tracking code and tag pages• Analyse collected statistic• Fix issues on the site• Configure reporting features

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS WEBSITEINIS Web Analytics

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INIS website: Visitors

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2011 March SeptemberAbsolute Unique Visitors 10,899 2,722 1,433Visits 21,123 4,374 2,473Pageviews 60,229 13,605 6,546

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS: Who is coming to our website?

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Visits in 2011

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS: Who is coming to our website?

1113th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

Austria

Japan

India

France

Brazil

Russia

United Kingdom

South Korea

Spain

Australia

0 500 1000 1500 2000 2500 3000 35002861

18531452

12741005

757746

580539537516

468436

368347333324

288250

Visits in 2011

SwitzerlandMoroccoPolandSudanBulgariaMexico

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INIS: Who is coming to our website?

1213th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS website: What are visitors doing?

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/Members_area/

/About_us/

/

/Products_and_services/

/Events/

/Publications/

/Contacts/

/search/

/Highlights/

/Collection/

/Products/

/index.html

/Site_index/

/Links/

/Database/

0 500 1000 1500 2000 25002057

1571

1265

1254

1091

782

699

568

455

422

356

214

190

178

175

1214

1117

891

889

662

497

559

409

280

296

252

128

124

146

132

Unique Pageviews Pageviews

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS COLLECTION SEARCHINIS Web Analytics

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INIS Collection Search: Visitors

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2011 April SeptemberAbsolute Unique Visitors 12,166 1,537 3,940Visits 22,774 2,407 6,069Pageviews 200,803 16,021 48,600Downloads 12,860 (since Apr) 1,504 3,484

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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INIS Collection Search vs. IODB

IODB

GA GSA Web

ServerMay 2010

Dec 2010

May 2011

September Unique Searches 14632 65829Searches 45500 132382 78134 75326 151885Downloads 3484 80000 29944 115657 56441Visits 6069 23854 10796 10572 11258

October Unique Searches 6455 55708Searches 11090 119277Downloads 1300 40600Visits 2365 15550

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria 16

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Using GA with INIS Collection Search

Specific ICS features:

• Distributed application• Hosted on IAEA’s servers• Data centric• A few pages• Can be accessed directly from external site

1713th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria

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Using GA with INIS Collection Search

Points of interest:

• Visitors• NCL Downloads• Search patterns• In-page behaviour

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Actions:• Track On-Site Search• Configure Event Tracking• Setup In-Page analytic• Segmentation• Provide no direct links to

crawlers and aggregators• Track “off-line” requests

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ICS: Did They Search?

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Without search

With search

Visits

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ICS: What Did Visitors Search For?

reactornuclear

radiationenergy

waterelectronsystem

uraniumfuel

biologicalplasmapowerwaste

analysisfukushimachernobyl

1212610895

678443354213403738813876

354534213189308930882930

16671461

Keywords

aquatic ecosystems

fukushima or fukusima

aquatic organisms

aqueous solutions

arab countries

global warming

nuclear insurance

arctic ocean

biological radiation effects

927

849

781

679

551

446

436

362

355

Queries

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ICS: Who is coming to search?

CountryUnique Visitors Visits

Visits with Search

Total Unique Searches

USA 829 996 333 698

Japan 604 1151 341 912

India 359 580 155 1277

Brazil 339 613 205 1175

France 298 657 247 1212

Austria 217 740 227 793

Canada 190 252 104 256

UK 179 236 70 190

Germany 171 204 56 124

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ICS: What are they doing on page?

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Thank you!

13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria