ingmar de lange - behavior design ams 11
TRANSCRIPT
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marketing behavior ingmar de lange / mountview @idelange
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behavior design is marketing.
my take-away.
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1. changing behavior 2. changing marketing 3. roundup
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what changed my behavior?
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desire to please.
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desire to please.
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curiosity.
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reciprocity.
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ego.
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the bandwagon effect.
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the bandwagon effect.
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the underdog effect?
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peer pressure.
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pro-innovation bias.
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if you said A…
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the IKEA effect.
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confirmation bias.
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loss aversion.
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1. changing behavior 2. changing marketing 3. roundup
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1. changing behavior 2. changing marketing 3. roundup
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most physical products are the same.
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marketing uses emotion to create a differentiator.
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media changed fundamentally.
say do
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branding goes from emotional to functional.
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media changed fundamentally.
say do
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tesla uses digital to reinvent the car and hardly needs marketing.
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eneco is focused on usefulness.
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brands become interfaces.
how it feels how it works
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amazon does this well.
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the reason to change behavior.
mot
ivat
ion
ability
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the reason to change behavior.
mot
ivat
ion
ability
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the old phases.
say do
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the new phases.
dododo
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google understand this.
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1. changing behavior 2. changing marketing 3. roundup
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marketing is behavior design.
behavior design is marketing.
we’re all in.
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HELP!