ingenuity, passion, vision

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Microsoft PowerPoint - Tutor2u - Lord Bilimoria - 6th July 2007Presented by Lord Bilimoria CBE DL Founder and Chief Executive, Cobra Beer Member, Birmingham Business School Advisory Board Visiting Entrepreneur, Cambridge University National Champion, National Council for Graduate Entrepreneurship Chancellor, Thames Valley University
The Cobra Story
Our mission from day one:
To brew the finest ever Indian beer and to make it a global beer brand
The Reality
300 600
Indian Restaurant Sector
Cobra Beer Today
Off-Trade Listings
Export countries
International offices
General Bilimoria Wine
19.9
30.9
65.3
81.3
1991 1992 1993 1994 1995 1996 1997 1999 2000 2001 2002 2003 2004 2005 2006
96.2
Nov 89 £4K OD
Dec 89 £5K OD
Jan 92 £50K Pref
Dec 93 £190 SFLGS Loan
Oct 94 200K Conv Pref
Shares
£30K
Sep 96 DD £75K Facility
Dec 97 OD Incr to
£60K Jan 98
DD £125K Facility
Jul 98 £100K
Convertible Pref Shares
Adv
£150K
Jan 00 Trade
Loan £2.5m Invoice Finance
£2m DD Facility
Jan 04 £250K Loan
£4m Pref Shares
E st
im at
ed R
et ai
Being Passionate and Proud of Our Product
It’s not just what you do It’s how you do it
Business Principles
The Hoffman Group
Cobra’s Own Charity
the best
principles”
Independent Spirit
“Cobra believes in going your own way” Challenges received wisdom
Open-minded Pushes the boundaries, passionate The Cobra story Entrepreneurial
Brand Muscle III Brand Muscle II
Distinctively Different “Cobra has a noticeably different
taste and product portfolio” Less gassy, double-filtered, extra
smooth Brewed to a special recipe from
India Unique range of products CobraVIsion
Brand Muscle I
Excellence as our Standard “Cobra believes that only the best is good
enough” Award-winning (products and packaging) Restless innovation No compromise on quality Creating genuine consumer benefit Sunday Times - Best Companies To Work
For
4. AGAINST ALL ODDS
6. AROUND THE WORLD
Repackaging
28
The Lift
Daily Mirror Taste Test – 9/10 “Head and shoulders above the
rest….well-rounded, very drinkable.”
Cobra 0.0%
“Just 96 calories and 4g of carbs... and unlike many lower calorie lagers, it still tastes great.” – The Sun
Cobra Lower Cal
“On the palate it has terrific smoothness and opulence… pristine flavours… 4.5 out of 5” – www.beer-pages.com
King Cobra
Brewing in the UK, Poland, Netherlands,
Belgium & India
3 Product SKUs
South Africa
*In retail value turnover by 2014
Grand Canyon Plan
1
10 Tips for Growth
10 Tips for Growth
Look always to the future and take a long-term view
10 Tips for Growth
10 Tips for Growth
sacrifice
10 Tips for Growth
To Aspire and Achieve Against All Odds, with Integrity
Vision