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Making OCM even more VALUEable

The Urgent Need for Stronger Links between Organisational Change Management and Value Realisation

Jack Keen Value Analytics Leader

Organisational Transformation Practice Infosys, Limited

Jack_Keen@infosys.com

Table of Contents

• Why OCM can benefit from more value realisation focus

• Three techniques for boosting OCM’s value focus

• Conclusions

• Discussion, questions

• Appendix

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Common OCM challenge

• So many stakeholders….

…..so much complexity

….so little time to figure it out

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…in the midst of your time-starved OCM work on “Project MegaMega”, someone handed you this information. Would you find it of use? Why or why not?

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What if……. Individual Project Benefits in Proportion to All Benefits

What’s the secret sauce? It’s using “value” to focus OCM activities

• Program success is about being:

• On-time and…

• On-budget and most importantly…

•On-Value

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OCM typically covers a lot of critical activities

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Everything OCM becomes more powerful with a proactive Value Realisation focus

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Everything OCM becomes more powerful with a proactive Value Realisation focus

Value Realisation essentials

OCM must ensure

- Stakeholder-supported Business

Case with clear, measureable

goals to Top 10 benefits

- Metrics-based accountability

- Benefits Tracker

Table of Contents

• Why OCM can benefit from more value realisation focus

• Three techniques for boosting OCM’s impact

• Conclusions

• Discussion, questions

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Value Realisation essentials OCM must ensure

- Metrics-based accountability

- Benefits Tracker

OCM Tip#1: Do Business Case “Quick Audit”*

Top benefits helps focus:

- OCM strategy and plans

- Stakeholder

communications

- Training strategy

- Business Readiness

focus

- Job, org design

emphasis, etc..

A robust business case (BC) is crucial to

value success. Most have serious value

leaks. Use a Quick Audit* to fix before

OCM is fully launched.

*Source: Making Technology Investments Profitable:

ROI Roadmap from Business Case to Value

Realization” (Jack Keen, John Wiley & Sons, New

York, 2011, 2nd edition

7 “C’s” key BC audit areas

- Correct fit?

- Concerns of whom?

- Complete (tangibles and

intangibles)?

- Connected to co. goals?

- Credible rationale?

- Concisely explained?

- Compelling value story?

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OCM Tip #2: Focus OCM by linking top benefits so key stakeholders see “What’s in it for me?* TRADITIONAL VIEW

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FIELD

Benefit links helps focus OCM’s:

Stakeholder engagement, communications,

training, business readiness, et al *Source: “Making Technology Investments Profitable: ROI

Roadmap from Business Case to Value Realization” (Jack

Keen, John Wiley & Sons, New York, 2011, 2nd edition

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OCM Tip #2: Focus OCM by linking top benefits so key stakeholders see “What’s in it for me?* VALUE VIEW

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FIELD

Benefit links helps focus OCM’s:

Stakeholder engagement, communications,

training, business readiness, et al *Source: “Making Technology Investments Profitable: ROI

Roadmap from Business Case to Value Realization” (Jack

Keen, John Wiley & Sons, New York, 2011, 2nd edition

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OCM Tip #3: Know where “value leaks”* occur and plug them

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*Source: Making Technology Investments

Profitable: ROI Roadmap from Business Case

to Value Realization” (Jack Keen, John Wiley

& Sons, New York, 2011, 2nd edition

Integrate OCM

strategy with

these 8 areas of

value leakage.

For example,

make sure the

metrics are

correctly

defined and

fairly assigned

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Benefit links helps focus OCM’s:

Stakeholder engagement, communications,

training, business readiness, et al

Table of Contents

• Why OCM can benefit from more value realisation focus

• Three techniques for boosting OCM’s value focus

• Conclusions

• Discussion, questions

• Appendix

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• Being “on-value” is the ultimate key to project success

• Value expectations helps OCM focus

its efforts • Making sure your OCM is truly

VALUEable is a win-win for everyone, especially senior executives

• Let’s go for it!!!

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Conclusions

Table of Contents

• Why OCM can benefit from more value realisation focus

• Three techniques for boosting OCM’s value focus

• Conclusions

• Discussion, questions

• Appendix

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Discussion, questions

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“Making OCM even more VALUEable: The Urgent Need for Stronger Links between Organisational Change Management and Benefit Realisation” Jack Keen’s presentation to: Change Management Institute 26-July, 2012, Melbourne

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*Source: Making

Technology

Investments Profitable:

ROI Roadmap from

Business Case to

Value Realization”

(Jack Keen, John

Wiley & Sons, New

York, 2011, 2nd edition

Appendix: Business Case “Quick Audit*”