information system dept. - oracle€¦ · natco spa (pelle) impe spa (poliuretano) italsofa romania...

InformationInformation SystemsSystems Dept.Dept.

Company Profile & IT StrategyPietro Gallotta – CIO Gruppo Natuzzi


Natuzzi Company was founded in 1959 by Pasquale Natuzzi, current CEO

Company Profile


We are listed on the NYSE since May 1993

47.2% On the market 52.8% Natuzzi Family

- Shareholder’s Equity: 472,3 Million € (as of June 30, 2005)

- Net Financial Position: 77,0 Million € (as of June 30, 2005)

Company Profile


Natuzzi with 753 million Euro of revenue in year 2004 is:

Company Profile

Source: CSIL 2004

World leader in the leather upholstery with 8% market share

• Top Italian manufacturer in the furniture industry


EMEA 46 %

Americas

50 %

Asia Pacific

4 %

• 89 percent of our turnover is generated outside Italy in 123 countries

Company Profile


Company Profile• Natuzzi Subsidiaries

• Natuzzi Benelux

• Natuzzi Germany

• Natuzzi Iberica

• Natuzzi Nordic

• Natuzzi Switzerland

• Natuzzi UK

• Natuzzi Asia

• Natuzzi Americas• Natuzzi Spa


Up to date Natuzzi has worldwide 285 stores:

North Europe 52

Iberian Peninsula 42

Italy 138

Asia Pacific 26

East Europe + South Mediterranean 24

USA + Mexico 3

and 590 galleries worldwide

The Natuzzi Store and Gallery


Brand Strategy

• Medium-High

• Promotional

• Two brands to cover in a more effective way,

different market segments: The mission is to make affordable high-end products cured to the finest detail using premium quality materials, Made in Italy aesthetics and style

The mission is to offer the bestvalue of the market


We manufacture in Italy in 12 different production plants

Matera

Santeramo

Ginosa

Laterza

Altamura

Natuzzi Brand

Manufacturing (9)

Tannery:• Montebello (1)• Pozzuolo del Friuli (1)

Fibre Filling• Qualiano (1)


Production sites abroad

Italsofa Brand


The Natuzzi Collection: Casual – Urban - Vintage


Versions and FunctionsSectional

Sofabed

Motion

The Natuzzi Collection

Coverings and Colors

Leather

Dreamfibre

Fabric


New Introductions – Wall Units



Furnishings and Accessories



Gruppo Natuzzi “Ieri”


Gruppo Natuzzi “Oggi”


Value Chain Natuzzi Group - Società

CommercializzazioneVendita B2C

Produzione Prodotto FinitoVendita B2BProduzione Materia Prima

Natuzzi SpA

ItalSofa Romania

ItalSofa Brasile

ItalSofa Cina

Natco SpA(pelle)

Impe SpA(poliuretano)

Italsofa Romania(Legno Falegnameria)

Natuzzi Americas

Natuzzi Benelux

Natuzzi Nordic

Natuzzi Switzerland

Natuzzi United Kingdom

Natuzzi Iberica

Natuzzi Germany

ItalSofa Pojuca

Nacom


Value Chain Gruppo Natuzzi – Modello ProcessiProduzione

Prodotto Finito – B2BProduzione Materia Prima

PRO

CES

SI O

RIZ

ZON

TALI


PRO

CES

SI V

ERTI

CA

LI

AcquistiProduzione

Vendita

AcquistiProduzione

Vendita

Acquisti

Vendita

Processi di ControlloGestionali/Amministrativi


Think Global - Act Local

Point Of Sales

Internet

Natuzzi HQRetail

ManagementSystem

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales


Global Retail Business Control

Fatturato

Are

a G

eogr

afic

a

Ordini Modell

o

Sed

ute

Negoz

io

Periodo

Negoz

io

Ord

ini

Modell

o


Think Global - Act Local

Natuzzi HQRetail

ManagementSystem

Point Of Sales

Internet

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales

Point Of Sales

Natuzzi Production

Systems


Natuzzi Retail System

Preventivi Consumer info

Ordini Vendita

Contabilità Cliente

Sed

uteNuc

leo F

amilia

re

Periodo

Stato c

ivile

Ord

ini

Modell

o

Modello

Fasc

ia S

ocia

le

Città Modell

o

Consumer Consumer CentricCentric

ProductProduct CentricCentricAA

DaDa


Natuzzi Retail System Consumer Consumer CentricCentric

Marketing

Sed

uteNuc

leo F

amilia

re

Modello

Fasc

ia S

ocia

le

Città Modell

oPre-Sales

Sales

Portale Consumatori Natuzzi

Garanzie CatalogoOn Line

Internet

After-Sales

Periodo

Stato c

ivile

Ord

ini

Modell

o


Extended Value Chain - Modello di Riferimento

Contabilità GeneraleContabilità FornitoriContabilità ClientiGestione Cespiti

Acquisti ExtraproduzioneFinanza e Cash Flow

MagazziniControllo di Gestione

Gestione Risorse Umane e PayRollMarketing

Order ManagementSupply Chain Planning

Production

Trasportation

Produzione Prodotto Finito – B2B

Warehouse JiT

Produzione Materia Prima

Order ManagementProduction

Sales

PRO

CES

SI O

RIZ

ZON

TALI

PRO

CES

SI V

ERTI

CA

LI


Client Order Entry

Consumer Management

Local Delivery Stock Management WHStore Management

Direct Marketing

information system dept. - oracle€¦ · natco spa (pelle) impe spa (poliuretano) italsofa romania...

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