information sources for market analysis
TRANSCRIPT
Session Content
• Searching Google effectively
• Critical evaluation
• Other Sources
• Past CVP projects
• Support
From Business Source Complete
and Euromonitor
Critical evaluation of websites
• Authority – author? qualified? URL?
• Accuracy – sources cited? evaluation?
• Currency – last updated? broken links?
• Objectivity – obvious bias? promotional?
• Too many results
• Dross
• Free vs fee
• Search issues
• No indexing only keyword searching
‘If librarians had
invented …’
the logo would be beige rather than multi-coloured
If librarians had invented …
it would be phenomenally difficult to log in to
those prudes would have blocked all the porn
it wouldn't have such a strong brand but the information would be organised well
it would not only point you to resources but teach you how to use them too
If librarians had invented …
the web would be properly indexed and as a result you’d get more focused and relevant results
Sources
Past CVP queries
Tips and Tricks
Start broad and narrow later
Don’t assume zero results means it’s a ‘useless database’, more likely to be a ‘useless search’
Don’t get hung up on your initial search strategy/keywords – vary them
Use subject/index searching to obtain less, but more relevant, results
Market Research Reports
Source: www.marketresearch.com
It may contain everything you need to know about your research topic but, specific reports with high
price tags are beyond our budget.
Other Sources
Research Associations/Institutes
Data triangulation
Use of more than one source to prove veracity of original source, or more than one type of data
Support
Email: [email protected]
Phone: 01223 339599
In person at the Library Desk
Book a 1-2-1 session for your CVP group
