information services and web 2.0: new challenges and opportunities
DESCRIPTION
Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.TRANSCRIPT
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 1
Information Services and Web 2.0: New Challenges
and OpportunitiesYaYaşşarar
TontaTonta
Hacettepe University
Department of Information Management
yunus.hacettepe.edu.tr/~tonta/
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 2
Outline
• Digital natives, digital immigrants• What is Web 2.0?• What is Library 2.0?• Opportunities• Challenges• Conclusion
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 3
Digital Natives, Digital Immigrants
http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 4
4
Digital Citizenship Test1. Can you read this? “kdz n colleG? ms em? U2 cn lrn txtN”
2. Do you (not your kids or grandkids) own an ipod?
3. Have you tried out a Wii? What game do you like the best?
4. Do you use a smart phone (ie, email, video, photos …)?
5. Do you IM? Do you Blog? What do you learn from it?
6. Do you know who “Lonely Girl 15” is?
7. Can you name 3 popular ways to watch TV shows without a TV?
8. Have you ever WiFi’d in Starbucks?
9. Do you know the importance of “mashup” sites? Have you competed in a Mash Up competition?
10.What does MID mean?
11. What is more collaborative Sharepoint or Wiki and what is the difference?
0-1 2-7 11-12
Fossils Immigrant Native
8-10
Naturalized
Citizen
Source: Fred Stein, Digital
Immigrants, Digital
Natives
and
the
Information
Age
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 5
5
Digital ImmigrantsDigital Immigrants
ii
The Digital Immigrant – Digital Native
Totally wiredTotally wired……....……totally digitaltotally digital
……able to multiable to multi--tasktask…………totally mobile (data, video, voice)totally mobile (data, video, voice)
...doesn...doesn’’t know what t know what ““LPLP”” or or ““vinylvinyl”” meansmeans
Wireless Wireless handheld handheld computercomputerwith mapswith maps
Portable Portable MP3 MP3
PlayerPlayerConnecteConnecte d to the d to the
Web Web
Struggling Struggling with the with the
concept of econcept of e-- mail mail vsvs
““snailsnail”” mailmailIs clueless Is clueless
about about WIKIsWIKIsand and
Why Why BlogBlog??
WirelessWirelessPicture Picture
TV phonesTV phonesInstant Instant
ConnectivityConnectivity
Where are you on the digital immigrant to native continuum?Where are you on the digital immigrant to native continuum?
Why do DN like Social Networks? Why do DN use Social Bookmarks ?
•• Uses Uses MashupsMashups to to customize his customize his information information
•• Uses Uses ““Pipes Pipes ““to customize to customize applicationsapplications
. Uses RSS to . Uses RSS to make the web make the web personnelpersonnel
Wireless Wireless phonephone
That are That are becoming becoming
the computerthe computerEmail, WebEmail, Web
IM . Video etcIM . Video etcDigital Native
Assumes and Demands “Connectiveness”Is Comfortable with and Demands
Mobile Social Software
Source: Fred Stein, Digital
Immigrants, Digital
Natives
and
the
Information
Age
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 6
What is Web 2.0?
Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 7
Web 2.0 definition
• World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.
• development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.
Source: http://en.wikipedia.org/wiki/Web_2.0
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 8
Characteristics of Web 2.0
• rich user experience• user participation• dynamic content• metadata• web standards and scalability• openness• freedom• collective intelligence by way of user
participationSource: http://en.wikipedia.org/wiki/Web_2.0
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 9
• "The Medium Is The Message ... The Audience Is The Content"
(McLuhan, 1964)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 10
The Web As Platform
Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 11
Examples of Web 2.0 Technologies
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 12
Commoncraft’s Plain English Videos
• www.commoncraft.com• Wikis in Plain English (3’52’’ video)• RSS in Plain English (3’44’’ video)• Twitter in Plain English (2’20’’ video) • Social Bookmarking in Plain English (3’25’
video)• Social Networking in Plain English (1’50’’)• Blogs in Plain English• Photosharing in Plain English (2’50’’)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 13
Wikis
“A wiki is a freely-expandable collection of interlinked Web 'pages‘, a hypertext system for storing and modifying information - a database, where each page is easily editable by any user … .”
(Leuf and Cunningham 2001, 14)
• Wikis in Plain English (3’52’’ video)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 14
Blog for BBY310: Information Systems Design (an undergrad course)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 15
RSS Feeds
• Feeds are documents used to transfer frequently updated digital content to users.
• This content ranges from news items, weblog entries, installments of podcasts, and virtually any content that can be parceled out in discrete units. – You syndicate, or publish, content by producing a
feed to distribute it. – You subscribe to a feed by reading it and using it. – You aggregate feeds by combining feeds from
multiple sources. Source: http://mashupguide.net/1.0a/858Xch04.pdf
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 16
RSS feeds of Flickr photos that are tagged with “Silivri” (hometown nearby Istanbul)
It
notifies
me
whenever
a newpicture
with
the
tag
“Silivri”
is uploaded
to
Flickr
by
anyone
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 17
Yahoo! Pipes (Hacettepe)
News
items
on my
university
(Hacettepe) from
different
sources are
gathered
and
fetched
to
my
default
iGoogle
page.
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 18
Instant Messaging (IM)
• Software provided by AOL, Yahoo!, MSN and Google
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 19
Tagging, Bookmarking and Social Networking Sites
• Del.icio.us: www.del.icio.us• Flickr: www.flickr.com• CiteULike: www.citeulike.org• Connotea: www.connotea.org• LibraryThing: www.librarything.com• TagCloud: www.tagcloud.com• Yahoo's MyWeb: http://myweb.yahoo.com• . . .
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 20
Source: Khare & Çelik, 2006
Folksonomies
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 21
19 social bookmarking sites compared
Source: www.irox.de/file_download/3
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 22
Flickr
(pictures
tagged
with
“bosphorus”
and
its
location
on the
Map)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 23
Slideshare
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 24
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 25
Twitter (cont’d)
Broadcasting
what
you
are
doing
at anygiven
moment (like
sending
postcards
all
over
the
world
whenever
you
wish
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 26
Mashups / Remixes
pulling
together
data fromdifferent
sites
and
merging
content
client-
and
server-side
Full-text
of the
book
is available
at http://blog.mashupguide.net/toc/
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 27
Housingmaps.com
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 28
Housingmaps.com (cont’d)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 29
Housingmaps.com (cont’d)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 30
Web 2.0 + Library = Library 2.0 (Miller, 2005)
• Library 2.0 reflects a transition within the library world in the way that services are delivered to users.
• Library 2.0 attempts to harness the library user in the design and implementation of library services by encouraging feedback and participation.
• The Library 2.0 model offers bi-directional service and increases flow of information from the user back to the library.
Source: http://en.wikipedia.org/wiki/Library_2.0
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 31
Library
2.0 Meme Map
Source: http://www.flickr.com/photos/42538191@N00/113222147/
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 32Source: Michael C. Habib, Toward
Academic
Library
2.0: Development
and
Application
of a Library
2.0 Methodology
http://www.flickr.com/photos/habibmi/318027173/in/set-72157594247454511/
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 33
Web 2.0 in Library 2.0
• Diffusion• Concentration
Lorcan
Dempsey’s
blog: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 34
Diffusion
• covers a range of tools and techniques which create richer connectivity between people, applications and data;
• support writers as well as readers; • provide richer presentation environments; • blogs and wikis; RSS; social networking; crowdsourcing
of content; websites made programmable through web services and simple APIs; simple service composition environments; Ajax, flex, silverlight; and so on;
• Much of the library discussion of Web 2.0 is about 'diffusion', about a set of techniques for richer interaction. It is appropriate that libraries should offer an experience that is continuous with how people experience the web.
Source: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 35
Concentration
• Involves major gravitational hubs (google, amazon, flickr, facebook, propertyfinder.com).
• Concentrates data, users (as providers and consumers), and communications and computational capacity.
• They build value by collaboratively sourcing the creation of powerful data assets with their users.
• The value grows with the reinforcing property of network effects: the more people who participate, the more valuable they become. And opening up these platforms through web services creates more network effects.
• These sites also mobilize usage data to reflexively adapt their services, to better target particular users or to identify design directions.
Source: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 36
Library management environment
• Places where data needs to be concentrated to create value: aggregating user data across sites (e.g. counter data), or aggregating user created data (tags, reviews), or aggregating transactions (e.g. circulations, resolver clickthroughs).
• Motivations here are to drive business intelligence which allows services to be refined (e.g. how does my database usage compare to that of my peer group), to develop targeted services (people who like this, also liked that), to improve local services (e.g. add tags or reviews).
• These are examples where scale matters, where data may need to be concentrated above the individual library level.
Source: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 37
User & library environments enmeshed
Source: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 38
Applicable Web 2.0 technologies
• Diffusion– RSS– Wikis– Blogs– Podcasts– IM– Twitter– Social networking
(Folksonomies)– Simple APIs– Mashups/Remixes
• Concentration– Google– Amazon– Flickr– Facebook– …
• Library Mgmt Environment– User data– Tags– Reviews– Circulations– Clicks– …
Source: http://orweblog.oclc.org/archives/001556.html
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 39
Examples of Library 2.0 Technologies
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 40
LIS Wiki
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 41
RSS in the Library• Dissemination of information about
recently acquired info sources• Informing users about this without
them visiting the Library• RSS links to databases and e-journal
packages
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 42
Instant Messaging (IM)
• Internal use (e.g., collaboration between library personnel)
• External use (e.g., providing virtual reference services through IM)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 43
Library Lookup Bookmarklet
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 44
The
Library
of Congress
LC asks
users
to
describe
what
they see
in the
picture
and
enter
tags
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 45
Nat’l
Library
of Australia’s
Gateways
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 46
LibraryThing
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 47
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 48
Second Life
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 49
Second Life
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 50
Programmableweb.com
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 51
More than 3,000 mashups
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 52
Mashups for libraries
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 53
GuruLib
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 54
Subject tags cloud, AquaBrowser, the front-end of the U. of Chicago Library)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 55
U of Huddersfield Library Catalog
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 56
UHL catalog’s “Amazoogle”-like features
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 57
OCLC WorldCat
search
for
“tonta”
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 58
Holding libraries
Holding libraries
of “Performance
evaluation
of Turkish
search
engines”
by
Y. Tonta
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 59
Different
citation
styles
for
“Performance
evaluation
of Turkish
search
engines”
by
Y. Tonta
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 60
Transfer of bibliographic
info
to
Endote
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 61
Bibliographic
info
can be saved
in user-created lists
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 62
More
choices
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 63
Additional
info
can be added
Everybody
can open
a WorldCat
account
OCLC WorldCat
personal
accounts
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 64
Registered
users
can add
theirown tags to describe this item
OCLC WorldCat
user-supplied
info
. . . Tags
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 65
. . . and user-supplied tags become part of t OCLC WorldCat bibliographic record
Tags
added
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 66
Note
added
OCLC WorldCat
user-supplied
info
. . . Notes
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 67
. . . becomes
part
of the
bibliographic
record
Newly
added
note
becomes
part
of thebibliographic
record
TOC can also
be added
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 68
TOC (cut
and
pasted)
User-supplied
Table
of Contents
. . .
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 69
TOC becomes
part
of thebibliographic
record
. . . becomes
part
of the
bibliographic
record
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 70
A book
review
can be added
A book
review
can be added
to
the
bibliographic
record
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 71
URL of the
book
review
that
apeared
in Türk Kütüphaneciliği
URL address
of the
book
review
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 72
OCLC WorldCat
info
on other
books
by
the
author
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 73
Other
books
OCLC WorldCat
info
on other
books
by
author
(cont’d)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 74
Co-authors
Co-authors
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 75
OCLC WorldCat
is not limited
with
books
Journal
article
Internet resources
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 76
Bibliographic
record
can be bookmarked
and
shared
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 77
More
social
bookmarking
and
networking
sites
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 78
Bookmark
Can be added
as Google
Bookmark
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 79
Saving
a bookmark
on delicious
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 80
http://delicious.com/ytonta
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 81
Bibliographic
record
can be posted
to
the
Wall
in your
Facebook account
. . .
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 82
. . . with
a comment attached
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 83
so that everyone in the Friends list of Y. Tonta can see it
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 84
OCLC WorldCat can be searched from within Facebookif added as an Application
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 85
WorldCat recommendations
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 86
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 87
Challenges
• Resource-centric vs. relationship centric approach (Lagoze, 2000)
• Personalization• Recommendation systems• Merging user-created content with the
standard content• Social semantic Web (Web 3.0)
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 88
Web 3.0 = Web 2.0 + Semantic Web
• Social semantic Web• Meaning• Locating and fusing information
automatically• Performing basic reasoning
Greaves & Mika, 2008
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 89
Useful links• Prensky, 2001 M. Prensky, Digital natives, digital immigrants, On the Horizon 9 (5)
(2001), pp. 1–6.• Web 2.0 - A YouTube video made by Michael Wesch explaining Web 2.0 (4’33’’). • Housingmaps (www.housingmaps.com)• CommonCraft (www.commoncraft.com)• Jon Udell: The LibraryLookup Bookmarklet Generator
http://weblog.infoworld.com/udell/stories/2002/12/11/librarylookupGenerator.html• Raymond Yee, Pro Web 2.0 Mashups: Remixing Data and Web Services. New York:
Springer, 2008. http://blog.mashupguide.net/toc/• Lorcan Dempsey’s weblog On libraries, services and networks.
http://orweblog.oclc.org/• Programmableweb. www.programmableweb.com• Key differences between Web 1.0 and Web 2.0
by Graham Cormode and Balachander Krishnamurthy First Monday, Volume 13 Number 6 - 2 June 2008 http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2125/1972
• Miller, P. (2005). "Web 2.0: Building the New Library" Ariadne Issue 45, http://www.ariadne.ac.uk/issue45/miller/intro.html
• Tonta, Y. (2003). The Personalization of Information Services, Information Management Report, (August 2003), pp. 1-6. (PDF copy)
• See also links in slides
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Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 90
Information Services and Web 2.0: New Challenges
and OpportunitiesYaYaşşarar
TontaTonta
Hacettepe University
Department of Information Management
yunus.hacettepe.edu.tr/~tonta/