information on cosmetic ingredients … cosmile english internal.pdf2019/04/05 · presentation...

INFORMATION ONCOSMETIC INGREDIENTSBASED ON RELIABLE DATA

Birgit HuberDATE

Different consumer apps for cosmetic products are available.What they have in common: − The data contained is not always up to date− The data is often based on information consumers have entered

and may therefore be incorrect− The ingredients are evaluated with a traffic light system

based on self-defined criteria− Current scientific knowledge is rarely considered− …nor scientific assessments of the

competent bodies (SCCS, BfR)− Some are chargeable− Not all are free of advertising

THE SITUATION IN THE PAST IN GERMANY

Presentation COSMILE App 2019 2

http://www.cosmeticanalysis.com/de/

https://www.codecheck.info/kosmetik_koerperpflege/general.kat

− Media take over the information and the evaluations provided by those apps

− Great uncertainty among consumers and sales staff

− Huge problems for companies and brands(credibility, need for explanation, product innovation)

HUGE UNCERTAINTY


WHAT CONSUMERS WANT

Presentation COSMILE App 2019Presentation COSMILE App 2019 4

“Consumers today mostly have to inform themselves at the shelf. That's why the packaging labels are so important. Manufacturers and retailers are called upon to deal responsibly with space and messages.”

Laura Gross,VERBRAUCHER INITIATIVE e.V. –Bundesverband

(German consumer association)

− Published by health & media in cooperationwith IKW and several NGOs

− Useful information about the careof skin, hair and teeth

− Consumer-friendly language− Product-neutral− Ad-free

CONSUMER INFORMATION PORTAL “HAUT.DE”

Presentation COSMILE App 2019

about the care

friendly language

5

Common website from different NGOs:− Arbeitsgemeinschaft ästhetische Dermatologie und Kosmetologie e. V. (ADK)− Bundesverband Pharmazeutisch-technischer AssistentInnen e. V. (BVpta)− Berufsverband der Kinder- und Jugendärzte e. V. (BVKJ)− Bundesverband Parfümerien e. V. − Deutscher Allergie- und Asthmabund e. V. (DAAB)− DHB – Netzwerk Haushalt Berufsverband der Haushaltsführenden e. V. (DHB)− Kinderumwelt gemeinnützige GmbH (Allum) der Deutschen Akademie für Kinder-

und Jugendmedizin− Kompetenzpartner Schönheitspflege im IKW− Die VERBRAUCHER INITIATIVE e. V.

WWW.HAUT.DE – ESTABLISHED IN 2005


http://www.haut.de/

INCI SERVICE @ WWW.HAUT.DE


Since 2011, the INCI database (26,000 ingredients) on www.haut.de provides information on ingredients that can be used in cosmetic products on the basis of the European Cosmetic Products Regulation. It explains the ingredients and their functions based on a neutral scientific background.

− Used also in the consultationof consumers at the POS

Primary source for− search queries on cosmetic

ingredients in German-speaking countries

App version awarded by FOCUS MONEY as „Top App“**FOCUS MONEY: The best applications from the customer's point of view (issue 15/2019, p. 74)

COSMILE APP



THE COSMILE CONCEPT

9

USER:INDIVIDUAL

PREFERENCES

INPUT VIA APP

User receives:• List/functions of

ingredients• Allergens• Notifications for

favourite products• Product recall


products SERVER

PRODUCT INFORMATIONOF THE MANUFACTURER

UP TO DATE

Transmission via• GS1 Service• XLS Download

IngredientDatabase

www.cosmile.app

(haut.de INCI Database)

http://www.cosmile.app/

INFORMATION ONTHE PRODUCT


INFORMATION ONPRODUCT


INFORMATION ON IDENTITY AND ON FUNCTIONS OF THESINGLE INGREDIENTS

INFORMATION ON AND ON

OF THEINGREDIENTS


INCI FILTER –INDIVIDUALPRE-SELECTIONOF ALLERGENS

–

SELECTIONALLERGENS


ADDITIONAL INFORMATION ON INGREDIENTS @WWW.HAUT.DE



COSMILE – LINK TOMANUFACTURER‘SPRODUCTINFORMATION(EXAMPLE)

LINK TOMANUFACTURER‘S

INFORMATION


COSMILE –FACTS & NEWSFACTS & NEWS

IT IS INTENTIONAL…

Presentation COSMILE App 2019Presentation COSMILE App 2019 26

− Products and ingredients are not rated(no traffic lights, no “unsafe ingredients”)

− INCI information provided by the manufacturer ensures reliability

− Supporting the responsible consumer in his purchase decision

− Critical topics are also addressed in order to counteract any uncertainties

LAUNCH OF COSMILE


− “Smooth start” end of October 2018− Meanwhile more than 80 brands and 12.000 products are included, more will come…

− In addition to the manufacturers, also retailers participate in the app− The app offers druggists, perfume sellers, hairdressers or pharmacists help with customer

advice

CONSULTING TOOL AT THE POS


− Specific help with questions about ingredientsand their functions in cosmetic products

− Background information based on scientificopinions (SCCS, BfR)

− FACTs on critical topics (microplastics, parabens…)

provides

New official website in Germany on product recalls – including cosmeticsBVL is interested in cooperation to use the app for product recalls

FIRST SUCCESS


Our tip for consumers: The newCOSMILE app helps to buy cosmetics.You get the information on ingredients simply by smartphone scan.Especially helpful for allergy sufferers.

THE APP REACHES THE MEDIA


(First German TV programme)

https://www.swr.de/marktcheck/frei-von-werbung-gefaehrliche-ersatzstoffe-in-kosmetikartikeln/-/id=100834/did=23321330/nid=100834/1tve9v5/index.html

THE APP IS NOW AVAILABLE IN THREE COUNTRIES


A LOOK INTO THE FUTURE


− Long-term: Digital consumer information− The app can also be used in online trading− Active transmission of information (in case of formulation change, product recall)− Identification of product counterfeiting− Further extensions are conceivable

− Warnings, instructions of use, use tips− Personalisation− Product search

− Versions for other countries are in preparation

The app adds immensely to the credibilityof the industry and their products.


Further information and video available @https://cosmile.app


https://cosmile.app/

Contact

health&media GmbHKlaus Afflerbach

[email protected] COSMILE App 2019 35

mailto:[email protected]

information on cosmetic ingredients … cosmile english internal.pdf2019/04/05 · presentation...

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