information ergonomics by web speaking
DESCRIPTION
Presentation by statements about usability, customer service, conversionTRANSCRIPT
WebSpeaking
vrijdag 6 augustus 2010
Information Ergonomics
WebSpeaking Presents
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Did u know that
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7% of the Internet population is functionally illiterate?
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2% of the male population is dyslexic?
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9% is Color blind?
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The rest really hates reading loads of text on websites
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And… Did u?
Rhetorical question… Don’t answer please...
looks silly
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Meaningful silence…
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However….
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Do u Realize..
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… these are all potential customers?
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Who now buy
NOTHING
from your site
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nothing
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…because they don’t get it
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can’t read it
can’t see it
can’t find it
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Did u…..?
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Another thing...
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Did you know
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All these people
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can easily be reached
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by using
(in the right way)
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Image
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Sound
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Multi media
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Gestures
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Language
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and...
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When did YOU feel
welcome on a website?
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There’s something like
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Service
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you may call this
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Virtual Warmth
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Tools
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Speech
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Avatars
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Chat bots
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VOIP
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etcetera...
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What isInformation Ergonomics?
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Wiki:
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Ergonomics is concerned with the ‘fit’ between people and their technological tools and environments.
It takes account of the user's capabilities and limitations in seeking to ensure that tasks, equipment, information and the environment suit each user.
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Summarized
SafetyHealthComfort To function effectively
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Let’s put this into a diagram
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InformationErgonomics
Visability
Trustability
Audibility
Welcomeability
Navigability Compactability
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Audibility
Avatars Text to Speech Chat / VOIP Music?
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Visability
Font Color Design Symbs Gestures Video Animation Avatars
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Navigability
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Navigability
Three Clicks to destination
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Navigability
Three Clicks to destination Uniformity of design
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Navigability
Three Clicks to destination Uniformity of design Breadcrumbs
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Navigability
Three Clicks to destination Uniformity of design Breadcrumbs Effective Search engine
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Navigability
Three Clicks to destination Uniformity of design Breadcrumbs Effective Search engine Channelize Channels
- Phone- E-mail- Chat- Print- Post (paper mail).. remember...?
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Compactability
Clear overview… Small website for big company
Relevant information …. Mission statement…?
Recent Information
WebSpeaking Clockwork
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Trustability
Reliability Safety Recognizable Clearness of- Payment structure- Additional costs
NO SURPRISES!!
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Can somebody help me!?!
... hello...?
Anybody there.....?
I’m a customer...
Please?
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Welcomeability
Eronomics = “Comfort” = Service
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Welcomeability
am I in the right place here? drowned by commercials Death by text Do they want me to be here? ... they leave shop half way?
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Absorbability
Maximize information transfer Does the information get stuck between the ears?
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... common mistake...
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Lean backward experience
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Lean backward experienceIs not a
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Lean backward experienceIs not a
Lean forward experience
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www.WebSpeaking.nl
Questions?
vrijdag 6 augustus 2010