Group APublic Art Fund Website Redesign  DEHNK Design 5. 5. 10.

• In class-meeting with Public Art Fund• Projected Goals

o Image-orientedo In line with the mission statemento A "home" for the organization  o Easily maintained once established

"...the Public Art Fund provides a unique platform for an unparalleled public encounter

with the art of our time"

User Needs

Adrianna Evans, Art Enthusiast:  “I heard about this project called Waterfalls on

NPR.  Where can I find it?" 

Michelle DuPont, Journalist:  “My deadline is tomorrow, and I need to find a project with great images and a good story.”

User Needs

Jeffrey King, Researcher:“My work on Liz Craft’s catalog raisonne is nearly complete, but I need information on her PAF piece before I can send this to my editors."

Susan Todd, Potential Donor:“I want to donate my time and money with confidence, and feel like I’m making a difference.”

Comparative Websites

Finding Archived Art

Or maybe a Talk...

How to visit a project?

Translating text to image

Testing the Redesign

Their responses...  Arianna: “The Visit Art Now! button makes it so easy

to immediately figure out where the art is.”

  Michelle: “The consistency of the navigation really

helps to orient me when I check out different parts of the site.”

Jeffrey: “I really liked having the ability to search by different subjects and dates within the projects. Really helpful!”

 Susan: “It was so easy to find information about what the organization does.”

Meeting User Needs

• Fun, visual site with engaging interaction design • Consistent navigation and page design• Archived Projects and Talks accessible through

multifaceted browse and search functions• Multiple entry points for art and announcements• Interactive map with directions to current projects• Stay connected to Public Art Fund through social

media

Easy Site Management

• All pages are variants of five unique templates that we have created

• Use of templates simplifies both the site construction as well as regular maintenance

• The blog can be managed using a simple blog publishing application like WordPress 

• This means minimal regular maintenance (less than 5 hours per week)

• Site is consistent yet able to stay fresh for return users

• Site functions as a home for patrons, bringing projects together under one roof

• Easy for different types of users to navigate • Engaging for users  • Archive at the center of the design• Past projects and talks easily browsable/searchable• Ability to expand as needed• Announcements and Realm promoted in featured

content on homepage• Minimal upkeep

Meeting Public Art Fund's Goals

DEHNK you very much.