informatica executive summit nov. 3, 2010€¦ · enterprise data governance other processes...

1© Copyright 2010 EMC Corporation. All rights reserved.

Informatica Executive Summit Nov. 3, 2010


Managing Data Growth in the 21st

Century: Leveraging Virtualization & Cloud Technology

Tony PagliaruloVice President of IT, EMC


Agenda

• EMC Focus & Strategy

• EMC IT Journey to the Private Cloud

• Data Virtualization Roadmap

• Information Management Governance


About EMC

Fortune 500 Rank: 166

Revenues (2010 estimate): > $16.9 billion

Employees (end Q3 2010 worldwide): ≈ 47,000

Countries where EMC does business: > 80

Total Cash and Investments (year to date): $10.5 billion

Quarterly Free Cash Flow (year to date): $2.2 billion

Market Value (October 2010): > $44 billion

Founded: 1979


EMC’s focus is

IT Infrastructure

EMC is aTECHNOLOGY

company

EMC’s Focus


EMC’s Complementary Strategies

Information VirtualInfrastructure Infrastructure

Information Storage

Information Management

Information Protection

Information Security

Information Intelligence

Virtualization (VMware) the Cloud OS


EMC IT at a GlanceUser Profiles 48,000 “internal” users

400,000+ customers and partners

IT Environment 5 data centers, 7 PB storage

Business Applications 400+ applications and tools

Virtualization 6,000+ OS images (worldwide)71% of all virtualized85% of Intel virtualized

Global Support 80+ countries and 20 languages


Globalization

Business Value

Security

Performance

Functionality Cost of Ownership

Interoperability

Manageability

We have the

same

challenges as

our

customers

EMC IT Current Challenges


2009:0.8 Zettabytes

Source: IDC Digital Universe Study, sponsored by EMC, May 2010

GROWINGby a factor of

2020:35.2 Zettabytes

44

The Digital Universe 2009 - 2020


IT Infrastructure today …

ComplexInefficientInflexibleCostly

72%Maintain

28%Invest


Enter The Cloud

Enter The Cloud.


What isCloud Computing?


The Cloud is . . .

BuiltDIFFERENTLY:

Dynamic pools of virtualized resources

OperatedDIFFERENTLY:

End-to-end service delivery

ConsumedDIFFERENTLY:

Convenient for IT and for those they support

Private Cloudis one that IT controls


Trusted

Controlled

Reliable

Secure

Multiple IncompatibleArchitectures

Implications for Today’s Data Centers


Dynamic

Cost-Efficient

On-Demand

Controlled

Secure Flexible

Reliable

Trusted

Multiple IncompatibleArchitectures

Homogeneousx86 Architecture

Implications for Today’s Data Centers


Dynamic

Cost-Efficient

On-Demand

Flexible

Dynamic

Cost-Efficient

On-Demand

Trusted

Controlled

Reliable

Secure Flexible

Trusted

Controlled

Reliable

Secure

Dynamic

Cost-Efficient

On-Demand

Flexible

Implications for Today’s Data Center

PrivateCloud

PublicCloud

Compute

Storage

Network

Cloud OS


Operating System

Information

Security

Federation

VirtualApplications

Virtualization Enables Cloud Computing

The Goal: Global Workload Deployment

PrivateCloud

PublicCloud


Virtualization (vSphere)

Information

Security

Federation (vMotion + VPLEX)

Private

CloudPublic

Cloud

EMC IT’s Cloud Strategy

Traditional Apps “Next-Gen” Cloud Apps SaaS

http://www.springsource.com/



http://www.gemstone.com/

http://www.greenplum.com/


Our Journey to the Private Cloud

% Virtualized

15%

30%

50%

95%

IT-as-a-ServiceIT Production Business ProductionImprove agilityLower costs Improved quality of service

GovernanceCloud enablement

Service management

VDCOptimization

Standardization Virtualization

GoldPlatinum

85%

We are here


The Journey to the Private Cloud

% Virtualized

15%

30%

50%

85% 95%

IT-as-a-ServiceImprove Agility

IT ProductionLower Costs

Business ProductionImprove Quality of Service

PlatinumGold

Applications Application portfolio rationalization

Application selection

Virtualization of CIO owned applications

Infrastructure Data center consolidation

Virtualization strategy

Virtualization factory

Governance Establish PMO

Design and implement transformation dashboard

Implement IT management policies

Establish service catalog


EMC Enterprise Information Architecture

Rapid

Prototyping

Global Data Warehouse

Enterprise Data

Subject Oriented Marts

H

RRevenue

PI Tool TBD…

Source Systems

Catalyst Etc…PeopleSof

t

SAPOracle 11i

End User Query Tools

BI as a Service

POC 1 POC 2

BU App 1 BU App 2

Data Integration LayerInformatica PowerCenter Informatica Data Services

Data Federation

Master Data

Customer

Master


Enter The Cloud

Data VirtualizationRoadmap


Guiding PrinciplesApplication/ Database Layer

• Maintain as few copies of data as possible– Master Data Management (Informatica Siperian) as single source of

truth– Informatica Data Services to enable data federation– Subset data using Informatica Applimation

• Transform and replicate data if needed– Informatica PowerCenter used to feed the Global Data Warehouse and

the subject marts

• Archive data– Archive database data using Informatica Applimation– Email archiving using EMC SourceOne– Filesystem archiving using EMC Rainfinity


Guiding PrinciplesStorage Layer

• Better utilization using storage optimization techniques– File virtualization using EMC Rainfinity– Block virtualization using EMC vPlex– Virtual provisioning

• De-duplication technology– Source de-duplication using EMC Avamar– Target de-duplication using EMC Data Domain

• Object technology for primary storage/backup– EMC Atmos as durable distributed object storage


Data ILM- Complete Lifecycle of Data

Nearline Database

3. Archive for Application Retirement – archive data to on-line content addressable storage.– Retire legacy application and eliminate application and RDBMS license and

server costs– Maintain application independent access to archived data via ODBC/JDBC– Search, browse, view archived data through Informatica Data Discovery portal

1. Archive for Performance – archive (relocate) production data to less expensive and virtualized infrastructure.– Improve core application performance and operational efficiency– Lower total application infrastructure cost– Maintain seamless application access to data

2. Archive for Compliance – archive data to on-line content address storage.– Meet compliance requirements while reduce risk and infrastructure cost– Maintain application independent access to archived data in compressed file via

ODBC/JDBC– Search, browse, view archived data in compressed file through Informatica Data

Discovery portal


Remove Large Amounts of Data using Data Archive and Application RetirementEMC Management for Oracle Applications with Informatica

• Archive engine relocates all data within identified tables and entities based on the archiving policy definition

• Decrease capital and operating costs by reducing storage volume of rarely-used data

• Retired application data stored in highly compressed immutable file archive format

ALM

Server

File

Archive

Server

Data Discovery

BI ToolsEMC Centera

Production

Informatica Data Archive

Staging Files


Reduce Storage Footprint with Data SubsetEMC Management for Oracle Applications with Informatica

• Review the effect of subsetting before removing the data

• Data integrity and immediate availability for subsetted instances

• Reduce the footprint of module storage by 78%

Test/Development:

EMC Symmetrix DMX-4

Data Subset Filter

Useful data

Productionreplica


Oracle 11i Applications – EMC IT Use Case

• Poor Performance

• Infrastructure Costs

• Resource Costs


Tape Backup of Prod

90 TB

Backup of (Prod, Splx, Dev, Test, etc) onto EDL with RAID

28 TB

3 TB - Dev, Test, Training, Perf, etc RAID

12 TB - Dev, Test, Training, Perf

5 TB - Prod, Splx, SBY, ACT, Bkup Mirror

5 TB - Prod, Splx, SBY, ACT, Bkup DR

5 TB - Prod, Splx, SBY, ACT, Bkup Mirror

5 TB - Prod, Splx, SBY, ACT, Bkup

Oracle 11i Multiplier

1TB of Data

Storage Multiplier Effect (circa 2008)

10TB

5TB

15TB

20TB

32TB

35TB

63TB

153TB


Deduplication

Data ILM Journey

2008

2009

2010

2011

Oracle 11i Multiplier Effect – 1 TB

153 TB• Tape Backup (90)

• EDL Backup (30)

• Non Prod (12)

• Disaster

Recovery (5)

• Production (5)

64TB• EDL Backup (30)

• Non Prod (9)

• Disaster

Recovery (5)

• Production (5)

40TB• EDL Backup (30)

• Non Prod (9)

• Disaster

Recovery (5)

• Production (5)

20TB• Deduplication

• Archiving

• Retirement

Decommission of 3 Envs.

Elimination of Tape Backups

Reduce Backup Retention

Archiving

Subsetting


Enter The Cloud

Information Mgmt Governance


However Impact Will Be Limited Without Enterprise Data Governance

Other processes (partner, vendor, etc)Sustain: Ongoing adjustment of business rules, data cleansing and sourcing

3

Data Governance

2 Integrate: Consistent data integration across multiple processes driving enterprise-wide analytics and insights

Lead gene-ration

Lead mgt

Oppty mgt

Order to cash

Service and support

Customer lifecycle process

Feasibility DesignQualifi-cation

General Avail-ability

End of life

Product lifecycle process

Define: Consistent data definitions across a singleprocess (over multiple geos and functions)

1


Data Governance Best Practice

Data is an enterpriseasset, and should be governed and secured at the enterprise level

Business ownership of data has to come top-down from the highest executives

– IT is a key enabler, but not the owner

Business users are the data stewards and content architects

CRM

• Customer Accounts

• Partner Accounts

HR

• Employee• Contractor

ERP

• Product• Item

• Orders

Eng/Svc

• Product Quality

• Total Customer

Experience

Other

• Shadow• NDA

• Personal

MDM

Business Intelligence

Role-based Access

Compliance & reporting

DATA


www.EMC.com/emcit

EMC IT Journey to the Private Cloud: A Practitioner's Guidehttp://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf

http://www.emc.com/emcit

http://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf













35EMC CONFIDENTIAL—INTERNAL USE ONLY

Q&A


THANK YOU

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