COST OF PRODUCTION DEMAND SUPPLY/INHIBITORSCost to Access- Obtaining permission- Licence agreement- Extract cost- Security /rest/motion

Internal Demand- Value of insight (incremental margin)- Customer experience- Supplier/procurement value

Risk – Un-used insights

Cost of Refinement- Refinement processing- Data Mining- MDM Infrastructure

External Demand- Sale, Barter, Rent, Auction- PII or Audience- Repeatable sales/Exclusivity

Risk - Stalled extraction, Cost and - Accuracy of Prediction/InsightSupply explosionTime to market

Cost of Distribution/Sale- Channel access, fee (DMP)- Decay rate of insight value- Sales and marketing

Decay rate (value/days) - Time to market- Refresh cycle- Premium first access

- Legal rights

Volume/Size- Mkt Coverage B2C, B2B- Country/Lang

Volume/Size- Economies of scale/PLV- Perishable insights- Discount for volume licences

- Leakage- Grey market

Total Cost (A) of SupplyFixedVariable Extraction (Scale) X Size

Total Revenue (B) Total Profit = Total Revenue (B) minus Total Cost (A)- Fixed Cost Breakeven/Profit

One Slide Big Data Infonomics Review

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