infomercials powerpoint
DESCRIPTION
PowerPoint over creating effective infomercials.TRANSCRIPT
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Infomercials
Video ProductionMrs. J. Powell
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What is an Infomercial?
•An extended commercial •beyond the normal 30-60 seconds•Typically last 28 minutes•Uses lots on images to sell
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Main Goal
•Turn Passive Watchers into Active Buyers
•Passive Watcher – watches commercial, but doesn’t buy. •Active Buyers – watches commercial AND buys.
•Use emotion
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Keeping the audience
•Running Story•Teasers•Entertainment•Sales Pitch•Emotion
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5 Elements of Infomercial Success
•Exclusive offer•Urgency to purchase•Reinforcing the product value•Creating an emotional connection•Product uniqueness
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Exclusive offers
•"Not Avalible In Stores"
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Urgency to purchase
•Limited time•Bonus for calling now
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Reinforcing Product Value
•Reason to purchase
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Emotional Connection
•Testimonials•Great Energy
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Product Uniqueness
•Product comparison
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Samples
•Acne Burn•Atracto Shades•Edible Markers
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Your Project
•Create a product•Create a 2 minute infomercial•Include the 5 successful elements