infomedics patient feedback how it works
DESCRIPTION
TRANSCRIPT
©2010 InfoMedics, Inc. 1
Personalized Patient Media Platform:Medication Adherence Meets Pharma Marketing
©2010 InfoMedics, Inc. 2
Program Process At-a-Glance
2. Physician:Invites patient to participate and provides Program Kit
3. Patient:Enrolls and takes first survey via Interactive Voice Response or Web
4. Patient:Takes medication as directed; communicates experience information via follow-up survey(s)
6. Physician & Patient:Receive individualized patient survey reports
5. Patient:Receives education, reminders, other
information as appropriate
8. Pharma Brand Team:Receives activity reports,
analytic summaries,ROI analyses, & potential medical
data publication opportunities
1. Sales Rep: Introduces Physician to the Program
7. Patient and Physician:Establish new and
more effective communication during
survey results review
START
©2010 InfoMedics, Inc. 3
Step 1: Physician Explains Benefits of Program Participation to Patients
©2010 InfoMedics, Inc. 4
Step 2: Patients Complete Surveys Through Preferred Methods at Regular Intervals
©2010 InfoMedics, Inc. 5
Step 3: Patients Receive Reports to Track Their Own Progress
©2010 InfoMedics, Inc. 6
Step 4: Individual Reports to MDs Detail Patient’s Treatment Response
Customizable Reports ProvideRich Data Set:• Prior Medications • Symptoms• Convenience • Satisfaction• Intent to Continue Use• Willingness to Recommend
to Others • Patient Condition
Knowledge & Comprehension • Treatment Expectations• Adherence
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Step 5:Patient and Provider Assess Treatment Progress• Helps to bridge the communication gaps between patients
and doctors• Raises awareness of patient’s specific treatment challenges• Increases patient persistency and compliance
17-27% avg. improvement in patient adherence• Builds physician confidence in prescribing decision• Allows pharmaceutical manufacturer to offer meaningful
support and valued information
©2010 InfoMedics, Inc. 8
What Do Doctors Think?
93%felt the reports provided
new information
82%would encourage
patients to participate in these programs
61%would like reports
for other medications they prescribe
89%would participate in
another program
88%would file the reports in the patient’s chart
Source: Internal InfoMedics Data, 2007.
Doctors participate because it translates anecdotal patient input into more rigorous medical data to drive guideline-based intervention.
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66%felt the program would help them
better communicate with their physicians
77%would participate again in
similar programs
Patients participate because they want to provide information to their doctor that will help with
their treatment, and also to help others who are suffering.
Source: Internal InfoMedics Data, 2007.
What Do Patients Think?
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Company Background• InfoMedics, Inc. works with biopharmaceutical marketers to break
down walls that exist in health communications and enable doctors and patients to better communicate about a treatment experience. We facilitate this communication by inviting patients to provide feedback to their prescribing physician and then deliver that feedback in a meaningful format directly to the physician.
• Founded in 1995, InfoMedics has experience in 60 disease categories through work for over 30 biopharmaceutical companies
• Platform based on Technology Linked Care (TLC) developed by Dr. Robert Freidman, Boston University School of Medicine
• InfoMedics has authored or coauthored over 50 scientific publications on patient medication adherence and behavior