infographics for fun and profit dreamforce 2014
DESCRIPTION
Content marketing is more than just infographics. Learn how to repurpose, promote and create interactive content.TRANSCRIPT
Chris BennettCEO/Founder @chrisbennett
first off
This is a promo silver bulletinfographics are not
in fact
This is a promo silver bulletnothing in marketing is
every website is unique
each deserving a UNIQUE strategy
Not one off’sCampaigns.
notice I said STRATEGY
cause lets face it
the c-suite doesn’t care how many infographics publish a month
they want one thing
more business
Treat your content marketing like a movie release
Be Everywhere
Start with repurposing
it doesn’t matter what you start with
you can turn it into anything
An article
into a deck for slideshare
Design promo elements during creation
SlideShare tweet this button
“Show as List” Direct Link to Blog Post
Create a Native Version of Your Video for Every Outlet
Pitch your story to sites that are often used by Bigger Sites as sources for content.
H/T @rugger486
Because these guy’s are always on the search for content
And this dude trust’s the little guys as a reputable source
Big Data is awesome
it’s changing the world
but attracting customers to your Hadoop Cluster
is harder than writing about the “Internet of Things” or “Wearable Tech”
so we set out to make a multi part campaign around influencers
http://www.qubole.com/hadoop-influencers/
by listing the experts Qubole became expert
influencers loved that they were listed
so the next month we appealed to that love and asked them for tips
we turned those tips into a month long blog series
and the influencers shared again
then at the end of the month compiled them all into a slideshare
http://www.slideshare.net/qubolemarketing/big-datatips2
and again
FaceBook Graph Search
H/T @purnavirji
Run ads targeting those writers/contributors a week or two before pitching to be Top of Mind.
ask for intro from your friends
Use the Right Hash Tags
spy on your influencers
Topsy - Every tweet from your influencers
Include other People/Products in your content
leveraged social success
Take your content to the next level
With Interactive Marketing Apps
The Student Loan Industry is insanely competitive
big budgets
big ROI
we needed to set ourselves apart
We took college and put an ROI angle on it
so high school students could make an educated decision
comparing the different degrees they are on the fence about
this could of been an in-depth article or white paper
IN FACT IT HAS BEEN
and it 10X’d all traffic, engagement, time on site etc…
very mobile friendly as well
Another great example
http://www.budgetdirect.com.au/packinglist/
Interactive content makes boring things awesome
take taxes for example
https://turbotaxcpaselect.intuit.com/history-of-taxes/
would you read a blog post about the tax code?
gotta make it a slideshare
http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code
interactives make it easier to get away with calls to action
Chris Bennett
CEO/Founder - 97th Floor
@chrisbennett
97thfloor.com https://ello.co/chrisbennett