HOWDATA VISUALIZATIONEMPOWERSDECISION MAKING

THE COGNITION MATRIX:WHY VISUALIZATIONS MATTER

Translating Technology to Success

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ABOUT USBlue Hill Research documents how technology supports business success. Our success-based methodology is based on the three pillars of success: technological, �nancial, and line of business. Our clients use this information to choose technologies, target high value use cases, and identify technology champions who truly make a di�erence for their organizations.

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65% of all peopleare visual learners

Information recallis significantly enhanced

when tied to visual imagery

SHARE THIS INFOGRAPHIC

Traditional Communication of Data Data VisualizationVS

In 5 seconds can you tellwhat region has the lowest revenues?

How about now?

SOLUTION SPOTLIGHT

IBM Watson Analytics uses cognitive computing to combine datapreparation, predictive analytics, and visualization to find andconvey insights.WatsonAnalytics

What is it?

Why you need it?

IBM Watson Analytics has a highlyvisual interface so that users withno statistical training can effectivelyperform meaningful analysis.

WatsonAnalytics Interface

Watson Analytics presents a searchengine like experience for conductingdata analysis and automaticallygenerates visualizations optimized forthe particular analysis.

Users can easily toggle betweenvisualizations to best convey the storythey are trying to tell with their data.

Why is it important?

Watson analytics combines advanced visualization and cognitive computing capabilitiesin a way that allows users without any technical or statistical knowledge to analyze andcommunicate their findings.

visualizations to best convey the storythey are trying to tell with their data.

ABOUT THE ANALYST

James HaightAnalyst

James Haight is a research analyst at Blue Hill Research focusing on analytics and emerging enterprise technologies. His primaryresearch includes exploring the business case development and solution assessment for data integration, advanced analytics,business intelligence, and visualization applications. He also hosts Blue Hill's Emerging Tech Roundup Podcast, which featuresinterviews with industry leaders and CEOs on the forefront of a variety of emerging technologies.

@James_Haight www.linkedin.com/in/jamesthaight

Visualizations show interrelationships and trends that we may not have previously picked up on.Because of this, data visualization is a powerful tool for making complex environments easier to understand.

Computation at Scale

Calculation Instinct

Cognition

Complex

Simple

Binary Processing Pattern Recognition

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VISUALIZATION

VISUALIZATION

Compared to computers, the human mind is weak at performing calculations but much stronger at recognizing patterns.As data sets get larger and more complicated only the most skilled are able to derive meaning. Visualizing data presentsan opportunity to break down these barriers and translate data into judgement.