Have you ever wondered how wheat goes from wide open fields of amber grain to the yummy bread on your table? Neither have we. But that process is actually very similar to how marketing automation helps you generate, qualify and nurture leads into fresh, ready-to-buy customers. Here’s how it works:

THE WHEAT FROM THE CHAFF

How Marketing AutomationTurns Visitors into Buyers

SEPARATING

Marketing automation helps to identify website visitors by traits such as:• Buyer type • Job title• Purchase power

Identifying Visitors2

After going through a carefully-crafted process created using marketing automation, visitors become sales-ready leads.

Marketing automation helps you create campaigns to nurture leads with targeted content that helps them make buying decisions.

Nurturing Leads

• White Papers• Blog Posts• Case Studies

• Webinars• Other types of

content

Lead generation campaigns are created through marketing automation platforms to drive leads to optimized landing pages from:

• SEO• PPC• Email

• Social Media• Webinars• PR

To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2012, All information in this document is the property of Search Mojo.

Marketing automation scores and labels leads based on factors such as: • Visitor intent• Number of website visits

within a period of time• Visits to a key web page• Clicks on links in emails

Qualifying Leads3

4Sales-Ready Leads

5

Generating Leads 1