ASIAPACIFIC WAS LEADING REGION IN TERMS OF MOBILE WALLET USER PENETRATION AMONG MOBILE SHOPPERS IN AUGUST 2016.

GLOBAL: SHARE OF MOBILE SHOPPERS PAYING WITH MOBILE WALLETS, BY SELECTED REGIONS, IN %, AUGUST 2016

Note: refers to mobile wallet services such as Apple Pay, Samsung Pay, Android PayDefinition: mobile shoppers defined as adults 18+ who conduct online activities on mobile (smartphone or tablet) and have purchased a product or service on mobile in the previous 6 monthsSurvey:Survey: based on a survey of 3,800 mobile shoppers (1,400 in Europe, 600 in North America, 800 in Latin America, 1,000 in Asia-Pacific), conducted between July and August 2016; question asked: “How have you paid for the products or services you bought via your smartphone/tablet in the past six months? Please select all that apply" - answers with “Mobile wallet”Source: IAB, September 2016; cited in the report "Global Mobile Wallets 2017: Competitors and Market Opportunities" by yStats.com

23%ASIA-PACIFIC

18%EUROPE

14%NORTH AMERICA

12%LATIN AMERICA