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FIVE PRINCIPLESOF AGILE MARKETING

Problem IdentificationExperiment fast using ‘sprints’ – short bursts of activity in which you generate lots of small ideas. But stay focused on organization KPIsto avoid losing sight.

How to find and fix your marketing problems in real-time.Move from waterfall to small iterations

PRINCIPLE #1

Prioritize the ProblemThere’s no shortage of things to solve but don’t tackle every problem. Throw maximum resources at your BIGGEST problem first.

PRINCIPLE #3

Fail Fast, Learn FastIteration, not perfection. Have lots of ideas, test them quickly, monitor the results and make relevant decisions to prevent future problems.

79% of surveyed customers believe, that the biggest benefit of using the EPiServer platform is the empowerment of theirmarketing team to create and publish content.Source: TechValidate survey of 56 users of EPiServer TVID: A95-5F9-F05

Read the full Agile Marketing eBook

www.episerver.com/agile-marketing

PRINCIPLE #5

Build a Great ‘MarkOps’ TeamBuild a marketing operation with culturetransparency. Establish a clear goal and give your team the power to execute.

PRINCIPLE #4

Be AdaptableScott Brinker of Chiefmartec.com says ‘Shifthappens. When Plan A becomes Plan B you need to embrace and benefit from changeinstead of fighting it.’

PRINCIPLE #2

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