infographic | european cars: the lineup for the race in chinese social media
DESCRIPTION
Analysis on Social Media (Weibo and WeChat) - European Cars Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.TRANSCRIPT
Henry Tang
Deliveringhighvaluecontentandmixingupmediasuchasvideoandpictures.
UsingKeyOpinionLeaderswhoembracethetargetmarketinordertocreatebuzzandbrandawareness.
Runningsuccessfulcontestswithwell-chosenprizestoengagefans.
Providinganexcellentcustomerservice.
FiatChangzhou,FiatYunnan,FiatSichuan,FiatShanghai,etc.
Lessthan1perweek
Smart
BMW
Jaguar Effecvevisualswithconsistentlayoutmaintainastrongbrandimage.
40
15
5-10 Lessthan5
25-30
20
Under50000Opel
Porsche
RollsRoyce
50000–100000Bentley
Fiat500
Masera
Volvo
100000–150000CitroënDS
PSAPeugeotCitroën
MercedesBenz
Skoda
Audi
Ferrari
LandRover
Renault
MiniCooper
Jaguar
Lamborghini
153996178728233556210800
236715
349091
450140
587659
676534
Morethan40%ofChineseconsumersreadandpostreviewsonline.
NEWS
1/3saytheymakepurchasingdecisionsbasedonwhatissaidaboutaproductonsocialmedia.
597millionChineseusersareacveonmicroblogs.
Wechathasabout600millionusersworldwide.
SinaWeibocovers62%ofautodiscussion.
EUPE CS