Digital Retail Trends to TrackWith 2015 fast-approaching, retailers are preparing for a fresh start and an exciting new year—one that will bring the

latest trends in digital retailing along with it. Since many stores are transitioning from the standard brick-and-mortar

retail setting to that of an online marketplace, digital shopping is becoming commonplace. In this infographic, 1to1

Media analyzes those changes that retailers and consumers can expect to experience in the year to come.

By Elizabeth Elliott and Lorri Cosentino

To �nd out more retail trends as well as the 2015 digital retail superstars, go to

“Digital Superstars 2015: Inside the Retail Strategies of Today's Online Leaders”

JANUARY 2015: DIGITAL RETAIL TRENDS

84% of store visitors use their digital devices

before or during a shopping trip.

—PR Newswire

75% of retailers believe that they have an effective employee training

program—Retail Customer Experience

82% of retailers have an app of

some sort.—Retail Customer Experience

store location

productinformation

76% of retail respondents say that e-mail marketing is

what primarily drives customer retention.

—eTail

A renewed interest in mobile payment will arise in 2015, together with a significant increase in mobile commerce.

—Gartner

$40 billionestimated

spending in mobile

commerce sales.—PR Newswire

22% of consumers spend more as a result of using digital, and just

over half of these shoppers are spending at least 25% more than

they had intended—PR Newswire

55% of respondents are increasing their investments in social media, and the primary social strategy is around brand

engagement. —eTail

Over the next 12-18 months, 68% of

retailers are planning to invest in mobile e-commerce

technology. —eTail