infographic corefour 082918 - bynder · 2019-01-29 · content marketing the pace of content...
TRANSCRIPT
8%
ConvertAttr
act
Manage
Essential Elements: Four Technologies for
Content MarketingThe pace of content marketing is in-tents. But most organizations are missing a key piece of equipment
necessary to survive in the marketing cycle wilderness.
Content creation is an adventure most marketers embark on
Marketing tech everyone needs for basic survival
Which explains why they’re packing in more content
Managing content is getting s’more complicated for everyone
But most marketing organizations are still scouting the territory
Everything is harderwithout the proper tools
DAM is the multi-tool of marketing
Download our guide toThe Core Four: Essential Marketing Technologiesfor a complete look at what you can do with DAMat the center of your marketing stack.
are already on the path.
content marketingtactics13
On average, B2B marketers use at least
ContentMarketingExperienceLevel
It’s useful for finding your way,keeping track of assets and knowingwhere your brand has been.
“Digital asset management ismoving to the center betweenupstream creative anddownstream delivery.” -Nick Barber,Forrester Research
of businesses have CRM
NOVICE11%
COMPETENT27%
EXPERT24%
29%PROFICIENT
91%
100%
of business leaders usemarketing automation88%
but only 35% have a platformfor managing creative content35%
Nearly everybody witha website has a CMS
MAP CMS CRM DAMMARKETINGAUTOMATIONPLATFORM
CONTENTMANAGEMENT
SYSTEM
CUSTOMERRELATIONSHIPMANAGEMENT
DIGITALASSET
MANAGEMENT
SOURCES
https://info.bynder.com/en/core-four-essential-marketing-technologies
88% 76%&
create at least one piece of content each day
are increasing investment in content marketing
say they plan to produce more content
60% 75% 76%
of B2B of B2C
MASTER
different social mediaplatforms 6 separate differentpaid mediachannels
3
CONTENTMARKETINGEXPERIENCE10
20
30
40
50
60
70
80
90
100