infographic: christmas giving 2013
DESCRIPTION
As an early Christmas present, we’ve decided to share a little gift of insight. Check out our Christmas giving infographic and find out the four things every charity should know about Christmas giving: 1) When do people give? 2) Where are your Christmas donors? 3) Why do people give at Christmas? 4) How do people give?TRANSCRIPT
WHEN DOPEOPLE GIVE?
The most popular days to donate are the first weekday of the
month and the last working day before Christmas.
Average Christmas donation
Mon3
Fri21
5,000
10000
15,000
20,000
25,000
01 31
Donations
WHY DO PEOPLE GIVEAT CHRISTMAS?
HOW DO PEOPLE GIVE?
Mobile and tablet tra�c to JustGiving jumps up between December and January, because people are browsing the site using their new Christmas presents!
*December 2012 stats
wemakegivingsocial.com
ChristmasHappy
WorkLove
Donation
GreatHope
Money
GoodFamily
Done
CharityThank Gift
Help
Wonderful
Well
CauseEveryone
SendingYearLuck
InsteadXmasCards
WishingMerry
Memory
WHERE ARE YOURCHRISTMAS DONORS?
Last year Christmas donations came from 72 di�erent countries,
ranging from Afghanistan to Zimbabwe.
The most generous country for Christmas donations was Italy, with Italians donating just over £100 on average.
12,054 1