infographic: adobe state of create 2016 study
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LEARNINGBY “DOING”
85%
Follow Adobe on LinkedIn and Twi�er
$
BELIEVE CREATIVITY IS STIFLED BY OUR
EDUCATIONAL SYSTEM
71%DEVELOPING A
WIDE VARIETY OF STUDENT SKILLS
79%
83%
CREATIVITY OVER MEMORIZATION
78%
STATE OFCREATE: 2016New survey links being creative to stronger personal and professional success.
�e “State of Create: 2016” study �ndings came from an online survey of 5,026 adults (18+ years of age) in the U.S., U.K., France, Germany, and Japan; this included 1,009 U.S. adults. Research was conducted from September 19, 2016 to October 3, 2016. �e report was commissioned by Adobe and produced by the research �rm Edelman Intelligence. �e margin of error for the U.S. sample is +/- 3.1% and for the global sample is +/-1.4%. �is study builds on research conducted among comparable audiences in March – April of 2012.
* Creators are those respondents who identify as “someone who creates.”** Based on reported household income.
For more information about the Adobe State of Create study, please visit adobe.com/go/stateofcreate2016.
feel the U.S. is not living up to its creative potential.
of U.S. respondents believe that unlocking creative potential is key to economic growth.
Almost 9 in 10 say businesses that invest in creativity are more likely to increase employee productivity, foster innovation and have satis�ed customers.
Creativity and design make for good business.
U.S. respondents say being more creative makes people be�er:
...yet only 5 out of 10 say they are creative.
People who create have stronger self-worth.
Governments and schools have a creativity imperative.
Compared to non-creators, creators* are more likely to describe themselves as:
83% 79%A large majority want schools to foster creativity by prioritizing...
+27 +21 +11 +15
INNOVATIVE CONFIDENT PROBLEM SOLVERS HAPPY
U.S. creators also report 17% higher household income** than non-creators.
PERCENTAGEPOINTS
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feel it’s important for businesses to focus on good design.
86%
STUDENTS
84%
WORKERS
86% 85%
LEADERS PARENTS