influitive san francisco user group 2015 (part 1)
TRANSCRIPT
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In one year…
#advocatemktg
Engaged Advocates
9,734
34579
Challenges Completed
126,000
1,074,845
20142015
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Mark Robins, VP Product
• Based in Influitive’s Palo Alto office• Grew up in New Jersey; lived in Manhattan
Beach, Boston, now Palo Alto• Interests: coaching youth sports, wine, poker,
basketball, volleyball, camping, programming• Caltech MSEE, Cornell BSEE, Harvard MBA• Coupa – VP/GM, Group Purchasing (2014 - 2015)• Chegg – VP Product (2012 - 2014)• Grouply – CEO/Co-founder (2006 - 2011)• Siebel – Sr. Director, Products (1998 - 2006)
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Recently released
•Referral tracking
•Integration library
•Experiences
•Community beta
•Mobile app relaunch
•Real-time targeting
•Challenge suggestions
•Branding improvements
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Coming soon
•Android app
•Community enhancements (moderation, Q&A, attachment support)
•Simplified referral submissions, suggested referrals, surround selling
•Employee advocacy: sharing queues, scheduled sharing
•Value infographics, benchmarking
•Improved challenge discovery
•Delivering advocates