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UNIVERSITA’ DEGLI STUDI DI UDINECENTRO POLIFUNZIONALE DI GORIZIA

CORSO DI LAUREA IN RELAZIONI PUBBLICHE

Influenza sociale e cambiamento:campagne di comunicazione a favore della salute pubblica

Interverrà

Marco Bardus assistente alla ricerca e dottorando,Istituto di Comunicazione SanitariaUniversità della Svizzera italiana

Aula P Palazzo Alvarez - Gorizia

Mercoledì 18 febbraio 2009

ore 9.00 - 11.00

Va

le 0

,25

CFU

ICH

Influenza sociale e cambiamento

Campagne di comunicazione a favore della salute pubblica

Gorizia, 18 febbraio 2009

Marco Bardus Institute of Communication and Health Faculty of Communication Sciences Università della Svizzera italiana marco.bardus@lu.unisi.ch

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Il menu del giorno 

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HOW DO YOU FEEL? How are you today?

http://flickr.com/photos/ufosightings/3269808057/

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What is Health?

“a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.”

(World Health Assembly, 1948)

“a resource for everyday life, not the objective of living. Health is a

positive concept emphasizing social and personal resources, as well as physical capacities.”

(World Health Organization, 1986)

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What is Health Communication?

Health communication encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health. […]

Health communication can contribute to all aspects of disease prevention and health promotion and is relevant in a number of contexts, including

(1)  health professional-patient relations,

(2)  individuals’ exposure to, search for, and use of health information, (3)  individuals’ adherence to clinical recommendations and regimens, (4)  the construction of public health messages and campaigns, (5)  the dissemination of individual and population health risk information, that is, risk

communication, (6)  images of health in the mass media and the culture at large, (7)  the education of consumers about how to gain access to the public health and health

care systems, and (8)  the development of telehealth applications.

(US Office of Disease Prevention and Health Promotion)

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What is Theory?

“Theory it is a set of interrelated concepts, definitions and

propositions that present a systematic view of events or

situations by specifying relations among variables"in order to explain and predict the events or situations”

(Glanz, Rimer, Lewis, 2002: 25, quoting Kerlinger (1986))

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References DiClemente, R. J., Crosby, R. A., & Kegler, M. C. (2002). Emerging theories in health promotion practice and

research: Strategies for improving public health San Francisco: Jossey-Bass. Glanz K., Marcus Lewis F., Rimer B.K. (2005). Theory at a Glance:  A Guide for Health Promotion Practice. 

National Cancer Institute, National Institute of Health. Glanz, K., Rimer, B. K., & Marcus Lewis, F. (2002). Health behavior and health education: Theory, research,

and practice San Francisco: Jossey-Bass. Janz, N.K., Champion, V.L., & Strecher, V.J. (2002) The Health Belief Model. In Glanz, K., Rimer, B. K., &

Lewis, F. M. (Eds). Health behavior and health education: Theory, research, and practice San Francisco: Jossey-Bass.

Kerlinger, F.N. (1986). Foundations of behavioral research (3 rd ed.). Fort Worth: Holt Rinehart and Winston. Maibach, E., & Parrott, R. (1995). Designing health messages: Approaches from communication theory and public health practice Thousand Oaks, Calif.: Sage Publications.

Montano, D.E., & Kasprzyk, D. (2002). The Theory of Reasoned Action and the Theory of Planned Behavior. In Glanz, K., Rimer, B. K., & Lewis, F. M. (Eds.). Health behavior and health education: Theory, research, and practice San Francisco: Jossey-Bass.

Oldenburg, B., & Parcel, G.S. (2002). Diffusion of innovations. In Glanz, K., Rimer, B. K., & Lewis, F. M. (Eds.). Health behavior and health education: Theory, research, and practice San Francisco: Jossey-Bass.

Prochaska, J.O., Redding, C.A., & Evers, K.E. (2002). The Transteorethical Model and Stages of Change. In Glanz, K., Rimer, B. K., & Lewis, F. M. (Eds.). Health behavior and health education: Theory, research, and practice San Francisco: Jossey-Bass.

Weinstein, N.D., & Sandman, P. (2002). The Precaution Adoption Process Model. In Glanz, K., Rimer, B. K., & Lewis, F. M. (Eds.). Health behavior and health education: Theory, research, and practice San Francisco: Jossey-Bass.

Wright, K., Sparks, L., & O’Hair, D. (2007). Health communication in the 21st century Wiley-Blackwell.

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THANK YOU FOR THE ATTENTION!

Marco Bardus marco.bardus@gmail.com marco.bardus@lu.unisi.ch

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